{"source":"https://sellura.io/listing-limits","about":"Listing field limits for the marketplaces Sellura supports. `platformCaps` are the platforms' own published limits, each with the date it was last verified against the linked primary sources. `selluraTargets` are Sellura's own writing aims and are NOT platform rules.","license":"Free to quote or cite with attribution to Sellura (https://sellura.io).","platformCaps":[{"id":"etsy","name":"Etsy","titleMax":140,"titleCapPublished":true,"tagsLabel":"Tags","tagsMax":13,"tagCharMax":20,"descriptionMax":102400,"verifiedAt":"2026-09-03","sources":[{"label":"Etsy Seller Handbook: New Guidance for Listing Titles","url":"https://www.etsy.com/seller-handbook/article/1399426136697"},{"label":"Etsy Help: How to Create a Listing (title 140 chars)","url":"https://help.etsy.com/hc/en-us/articles/115015628707-How-to-Create-a-Listing"},{"label":"Etsy Help: How to Use Tags to Get Found in Search (13 tags, 20 chars)","url":"https://help.etsy.com/hc/en-us/articles/360000336307-How-to-Use-Tags-to-Get-Found-in-Search"}]},{"id":"amazon-handmade","name":"Amazon Handmade","titleMax":75,"titleCapPublished":true,"tagsLabel":"Search terms","tagsMax":7,"tagCharMax":35,"descriptionMax":2000,"itemHighlightsMax":125,"itemHighlightsLabel":"Item highlights","verifiedAt":"2026-09-10","sources":[{"label":"Amazon Seller Central: Product title requirements and guidelines","url":"https://sellercentral.amazon.com/help/hub/reference/external/GYTR6SYGFA5E3EQC"},{"label":"Amazon Seller Central news: Updates to improve your product titles begin on July 27 (75 + Item Highlights 125)","url":"https://sellercentral.amazon.com/seller-forums/discussions/t/145b6d0f-999c-4555-896c-c694bda2e470"},{"label":"Amazon Seller Central: Product detail page rules (75-char title cap + 125-char item highlights, public page)","url":"https://sellercentral.amazon.com/help/hub/reference/external/G200390640?locale=en-US"},{"label":"Amazon Seller Central: Amazon Handmade — List your products (bullets required, 4-5 recommended, ≤500 chars each / ≤1,000 total)","url":"https://sellercentral.amazon.com/help/hub/reference/external/G201817280?locale=en-US"},{"label":"Amazon Seller Central: Amazon Handmade — Product title best practices (recommends ≤60 chars)","url":"https://sellercentral.amazon.com/help/hub/reference/external/GRLUNACJV3JB23G2?locale=en-US"},{"label":"Amazon Seller Central: Keyword attributes explained (search terms 249 bytes; style_keywords 100 bytes, indexed + browse)","url":"https://sellercentral.amazon.com/help/hub/reference/external/GF2C2L6RCFZGWBXC?locale=en-US"},{"label":"Amazon Seller Forums: Answers to your product title update questions (title + Item Highlights are both search inputs, neither prioritized)","url":"https://sellercentral.amazon.com/seller-forums/discussions/t/302aaac6-6f2b-4d86-bcd2-36fe24f0e6cd"}]},{"id":"ebay","name":"eBay","titleMax":80,"titleCapPublished":true,"tagsLabel":"Search keywords","tagsMax":12,"tagCharMax":30,"descriptionMax":500000,"verifiedAt":"2026-06-06","sources":[{"label":"eBay Developers Program: Listing title (80-character maximum)","url":"https://developer.ebay.com/api-docs/user-guides/static/trading-user-guide/listing-title.html"},{"label":"eBay Seller Center: Listing best practices","url":"https://www.ebay.com/sellercenter/listings/create-listings/best-practices"}]},{"id":"shopify","name":"Shopify","titleMax":70,"titleCapPublished":true,"tagsLabel":"Tags","tagsMax":20,"tagCharMax":40,"descriptionMax":65536,"verifiedAt":"2026-06-06","sources":[{"label":"Shopify Help: Adding keywords for SEO (page title 70, recommended ≤60)","url":"https://help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords"},{"label":"Shopify Help: Tag formats (250 tags per product, 255 chars each)","url":"https://help.shopify.com/en/manual/products/details/tags"}]},{"id":"depop","name":"Depop","titleMax":65,"titleCapPublished":false,"tagsLabel":"Hashtags","tagsMax":5,"tagCharMax":20,"descriptionMax":1000,"verifiedAt":"2026-09-04","sources":[{"label":"Depop Help Centre (listing + describing an item: no length published)","url":"https://help.depop.com/hc/en-gb"},{"label":"Depop blog: Getting your description right","url":"https://blog.depop.com/articles/getting-your-description-right"}]},{"id":"walmart","name":"Walmart","titleMax":150,"titleCapPublished":true,"tagsLabel":"Search keywords","tagsMax":10,"tagCharMax":40,"descriptionMax":4000,"verifiedAt":"2026-09-07","sources":[{"label":"Walmart Marketplace Learn: Product Detail Page overview (name ≤150, key features 3–10 × ≤80, one paragraph ≥150 words, prohibited content)","url":"https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-Detail-Page:-overview"},{"label":"Walmart Marketplace: Listing Quality Optimization guide (name 50–75 characters, 3–10 key features, 150-word paragraph)","url":"https://marketplace.walmart.com/wp-content/uploads/2020/09/WMP_listing_quality_optimization_guide.pdf"},{"label":"Walmart Marketplace Learn: SEO best practices for item setup (long description max 4,000 characters)","url":"https://marketplacelearn.walmart.com/ca/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/seo-best-practices-for-item-setup"},{"label":"Walmart Marketplace Learn: image guidelines & requirements","url":"https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements"}]}],"selluraTargets":[{"id":"etsy","name":"Etsy","titleMax":140,"titleTarget":80,"descriptionSeoLead":160,"capPublished":true,"targetPublished":false,"why":"Etsy publishes the 140-character cap and no recommended length. The shorter target is our reading of its 2026 guidance, which asks for a natural title under fifteen words and says nothing at all about how search treats the long keyword-chain titles it used to reward — in either direction."},{"id":"amazon-handmade","name":"Amazon Handmade","titleMax":75,"titleTarget":70,"descriptionSeoLead":200,"capPublished":true,"targetPublished":false,"why":"Amazon cut this cap from 200 to 75 on 27 July 2026 and added a second searchable field, Item highlights, of 125 characters. Aiming a little under the cap is ours: Amazon only displays the highlights field while the title stays under 75, so writing to the last character costs you the other field."},{"id":"ebay","name":"eBay","titleMax":80,"titleTarget":75,"descriptionSeoLead":200,"capPublished":true,"targetPublished":false,"why":"The 80 is enforced by eBay's own API, not merely recommended. Using most of it is our advice rather than eBay's, and it matters more here than anywhere else: eBay gives a seller no tags field, so the title and the item specifics are the only places a searched phrase can live."},{"id":"shopify","name":"Shopify","titleMax":70,"titleTarget":60,"descriptionSeoLead":160,"capPublished":true,"targetPublished":true,"why":"Both numbers are Shopify's, and neither is really a marketplace rule — they are the page-title limits of a storefront you own. It is also the one platform in the picker with no marketplace search of its own behind it, so the title is written for site search and for Google rather than for a ranking algorithm somebody else operates."},{"id":"depop","name":"Depop","titleMax":65,"titleTarget":65,"descriptionSeoLead":120,"capPublished":false,"targetPublished":false,"why":"Depop has no title field. The first line of the description does that job, and Depop publishes no character count for it — not for the description, not for the first line, not for where its app clips the text. Both numbers here are ours: roughly one phone-width line. Say that Depop publishes no length; never that Depop has no limit."},{"id":"walmart","name":"Walmart","titleMax":150,"titleTarget":75,"descriptionSeoLead":200,"capPublished":true,"targetPublished":true,"why":"Walmart publishes both, and a shape as well: brand, then the defining quality, then the item name, then pack count and size. It also publishes a list of words it rejects outright, which no other platform in this picker does."}]}