Alibaba.com
Alibaba SEO: the product name, the keywords and what business buyers compare
Alibaba.com SEO comes down to three fields. The product name takes up to 128 characters, a cap in Alibaba.com's 2026 seller guide and in both of its listing APIs. Each product gets exactly three Product Keywords. And the attributes, the specifications buyers filter and compare by, help Alibaba.com's search match the product to the right queries, its 2026 guide says. We read all of it on Alibaba.com's own pages on 22 and 24 October 2026.
Free product name preview and SEO score — no card
Alibaba.com listing limits at a glance
Product name
aim for ~100 characters (hard cap 128)
Alibaba.com's cap, our target
Product keywords
up to 3, each ≤ 60 characters
Alibaba.com's count, our length
Attributes
up to 10, each ≤ 50 characters
Alibaba.com's length, our count
Description
the first ~200 characters carry the SEO weight
Ours
Alibaba.com's numbers checked against its own pages on 2026-10-22. The ones marked ours are Sellura's budgets, not Alibaba.com rules. Sellura generates within all of them automatically.
The buyer is different too. On Alibaba.com it is a business, an importer, a wholesaler, a retailer or a brand, comparing suppliers on specifications, not a shopper browsing for a gift. Below: how its search reads a product, what to write for a business buyer, how Alibaba.com charges suppliers, and what Sellura writes for each field.
How Alibaba.com search finds a product
Alibaba.com's supplier training says buyers find products through the words and phrases they type into its search, and that the product name and the Product Keywords are where those words go. Its 2026 seller guide adds the rest: put the product's relevant root words into the name in natural grammar, choose the right category, and fill every required attribute completely and accurately, because that is how its system matches a product to a search. Alibaba.com does not publish how much each of these weighs.
The same guide warns against two things: listing keywords without structure, and prohibited terms. Alibaba.com checks for prohibited words but does not publish the list. It also says to update a name from its impressions and click-through rate, test versions, and not change sharply a name that already works.
- Product name: up to 128 characters. The core product word first, then the specifications buyers search, each once. Never only a brand or a model number.
- Product Keywords: three, of equal priority. Three different phrases buyers type, with no comma or semicolon inside one, and none in conflict with the name.
- Attributes: the category's required fields, filled with the true value. Each value takes up to 50 characters.
- Description: specifications and applications. It takes up to 50,000 characters, with HTML allowed.
- Avoid + \ and quotation marks in the name: write "inch" rather than the symbol.
Alibaba Product Keywords: how to choose the three that get your product found → · How to sell on Alibaba.com: who qualifies, the five steps and your first listings →
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Writing for a business buyer, and what stays yours to set
A buyer sourcing stock reads a product page the way an engineer reads a datasheet. Name the product plainly and follow it with the specifications they filter by: "Vacuum Flask 500ml 304 Stainless Steel Double Wall Insulated Sports Water Bottle" is 80 characters and says what the product is, its capacity, its material and its build before its use. Then let the attributes and the description carry every fact a buyer compares, written as facts, not adjectives.
What closes the comparison is mostly what only the supplier can state: the minimum order, the price and its tiers, the lead time, samples, certifications and whether you make the product yourself. Those are your fields and your facts, and Sellura never writes them. A product found and clicked but never asked about usually has a gap there, not in its keywords.
- Attributes: material, size or capacity, colour, power, the standard it meets. Only what is true of the product.
- Description: open with what the product is and what it is used for, then the full specifications.
- Similar products get different names, Alibaba.com's training says, not one name for all of them.
- Ours, not Alibaba.com's: the 100-character target for the name, 60 characters per keyword, the 10 attributes and the first 200 characters of the description that we write the searched words into.
Listing limits for every marketplace, side by side → · Cross-listing SEO: one product, a listing per marketplace →
How Alibaba.com charges suppliers
Alibaba.com charges a yearly supplier membership rather than a fee per listing, so there is no fee calculator for it here. Its global pricing page names the plans, Gold Supplier Basic, Gold Supplier Plus and Verified Supplier, but shows no prices: it says membership pricing and benefits vary by region. A supplier outside the United States gets the price from Alibaba.com's sales team.
Its US page does print prices, for the US market only, and only US-registered companies can apply; individual sellers are not eligible. We read both pages on 24 October 2026.
- US plans, per year: Starter $2,799, Growth $3,799 (the one Alibaba.com recommends) and Advertising Pro $8,299.
- Commission: 0% on offline orders, says the global pricing page. On online orders a service fee may apply by region, and Alibaba.com prints no rate.
- US FAQ: commission well below 15%, and none for a new seller's first 6 months. No exact rate is given.
- Advertising is extra: keyword and performance ads are paid per click and display ads per period of time. Alibaba.com prints no rates for either.
Alibaba.com seller fees: every plan, commission, Trade Assurance and ads →
What Sellura does
How Sellura writes for Alibaba.com's format
- Describe the product once, in a few words or with a photo, and Sellura returns a product name inside Alibaba.com's 128 characters: the core product word first, then the specifications a buyer filters by, each word once, with no + \ or quotation marks. The name preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Three Product Keywords that are three different phrases a buyer types, with no commas or semicolons, plus attributes as "Name: value" lines and a description built on specifications and applications.
- It never invents a minimum order, a price or price tiers, a lead time, a certification or a factory claim: those stay yours to fill in.
- The same product written for Shopify, eBay and the other marketplaces Sellura supports, each to its own rules, if you sell to consumers too.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year; Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Alibaba.com, run keyword ads or track where a product ranks, and it has no research database or ads analysis.
Generate an Alibaba.com-ready listing in about 60 seconds.
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We don't read Alibaba.com links: the supplier's description loads separately from the product page. Paste the product name and description instead, and the Grader scores them in a few seconds.