Bonanza
Bonanza SEO: the 80-character title, item traits and the category
Bonanza SEO comes down to three things a seller fills in: a title of up to 80 characters, the item traits for the category, and the category itself. Bonanza's listing API documentation calls the title "maximum of 80 characters" and lists title, category and price as the fields an item needs before it can go on sale. It has no tags or keywords field. Of item traits, the label and value pairs such as Brand or Condition, it says specifying them "will mean more traffic for the item, both on Bonanza and through search engines" (api.bonanza.com, read 24 October 2026).
Free title preview and SEO score, no card
Bonanza listing limits at a glance
Title
aim for ~75 characters (hard cap 80)
Bonanza's cap, our target
Search keywords
up to 10, each ≤ 30 characters
Ours: no such field
Item traits
up to 8, each ≤ 60 characters
Ours
Description
the first ~160 characters carry the SEO weight
Ours
Bonanza's numbers checked against its own pages on 2026-10-24. The ones marked ours are Sellura's budgets, not Bonanza rules. Sellura generates within all of them automatically.
So the title carries the words a buyer types, the traits carry the details a buyer narrows by, and the category decides which traits you are offered. Bonanza built its API to mirror eBay's and says about 98% of its category IDs are similar to eBay's, which is why we write a Bonanza listing much like an eBay one. Below: how a buyer finds a listing, what each field takes, and what Sellura writes for each.
How a buyer finds a Bonanza listing
Bonanza's search API sorts by Best Match by default, which it says is based on community buying activity and other relevance factors. A keyword query searches item titles only by default, and Bonanza checks the words in context with each other. That is the search Bonanza documents for developers. It doesn't say whether its website search reads the same fields, but it is the only description of Bonanza search we can read, and it puts the title first.
The same documentation lets a search be narrowed by filters such as condition and price range, and says item traits can be applied as filters too. A sort by price or by newest listing is the buyer's choice, and no wording changes it. The words decide something earlier: whether the listing is in the results at all.
- Title: up to 80 characters, Bonanza's own limit, and the field its documented search reads by default. The item first, then brand, model, size, colour and material, each once. We aim at about 75, as on eBay.
- Tags: Bonanza's listing API has no tags or keywords field. Sellura writes 10 search phrases of up to 30 characters, both numbers ours, to work into the title, the traits and the description.
- Item traits: label and value pairs, a set per category, such as Condition: Used. Bonanza says they bring more traffic. It publishes no count or length, so the 8 traits of up to 60 characters Sellura writes are ours.
- Description: up to 60,000 characters, and it can include most kinds of HTML, Bonanza's API says. Open with what the item is and its condition.
- Category: Bonanza guesses one if you leave it out and calls its guesser fairly accurate, but recommends setting the category yourself. It decides which traits the listing is offered.
- Photos: Bonanza's listing API takes up to four pictures per request. That is a count per request, not a published limit for a listing, and we haven't found a per-listing number in the documents we can read.
Bonanza vs eBay: the same item, field by field → · How to sell on Bonanza: booth setup, fees and first sale →
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Writing the title and the traits, and what to leave out
Write the title as the search a buyer would run. "Vintage Pyrex 403 Mixing Bowl 2.5 Qt Butterprint Turquoise on White" is 67 characters and names the brand, the model number, the size, the pattern and the colours, each once. Bonanza's Help Center has title tips of its own (Tips and Tricks for Writing the Perfect Item Title, updated 16 February 2024): the item type near the beginning, brand and gender first, colour last, and no all caps, excessive punctuation or fluff words such as "new" and "authentic". Two rules on top are ours: no promotional words such as sale or free shipping, and no word twice.
Then fill every trait the category offers with a value you actually know, and open the description with what the item is and its condition, followed by the details a buyer checks: measurements, materials, what is included, flaws. Leave shipping times, returns and offers out of the text. Bonanza has settings for each, and its listing API turns offers on unless you switch them off.
- Ours, not Bonanza's: the 75-character title aim, the 10 search phrases of up to 30 characters, the 8 item traits of up to 60 characters, and the 160-character opening Sellura writes the description's key words into.
- Fees: Bonanza takes at least 11% of the Final Offer Value, the price plus only the shipping above $10, $0.50 at least, plus $0.25 a sale without a membership. Its pricing article says so, read in a browser on 25 October 2026.
- Bonanza is not part of eBay. Its API notes say it is in no way affiliated with or endorsed by eBay, so a Bonanza listing has its own search and its own buyers.
- Keep links, phone numbers and email addresses out of the title, the traits and the description. That is our advice for every marketplace Sellura writes for.
Bonanza fee calculator: what you keep after the final value fee → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Bonanza's format
- Describe the item once and Sellura returns a title of about 75 characters, inside Bonanza's 80: the item first, then brand, model, size, colour and material, each once, in the words a buyer types. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Up to 8 item traits as short name and value lines, only with values you gave, a plain-text description that opens with what the item is and its condition, and 10 search phrases of up to 30 characters to work into the title, the traits and the description. It never invents a measurement, a material, a flaw or a year.
- The same item written for eBay, Etsy and the other marketplaces Sellura supports, each to its own rules, if you cross-list.
- Sellura doesn't grade Bonanza links: a listing page carries the title and the traits, but the seller's description loads separately, so a grade from the link would score half a listing. Paste the title and description into the box above or the free Listing checker instead, for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Bonanza, run Bonanza ads, read Bonanza search or track where a listing ranks, and it has no research database or ads analysis.
Generate a Bonanza-ready listing in about 60 seconds.
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The checker doesn't grade Bonanza links: a listing page loads the seller's description separately. It opens on Bonanza with fields for the title and description: copy both out of your listing and paste them in.