Bonanza vs Etsy: which one costs less, and what sells where?

The short answer, by what you sell

Older comparisons call Bonanza the cheap alternative to Etsy, from the years when Bonanza's base rate was 3.5%. Since 1 May 2025 it has been 11%, so the choice now rests more on what you sell than on the fee. Our read of both marketplaces' own pages:

Sources: Etsy: Fees & Payments Policy, checked 1 November 2026 · Etsy: Creativity Standards, checked 1 November 2026 · Bonanza Help: Bonanza Pricing (updated 2 June 2025), checked 1 November 2026 · Bonanza API: Differences from eBay (category IDs about 98% the same as eBay's), checked 1 November 2026

What one sale costs on each

Etsy's fee is three lines: $0.20 to list the item, a 6.5% transaction fee on the price plus the shipping and gift wrap you charge, and US payment processing of 3% + $0.25 through Etsy Payments. Bonanza's is two: a final value fee of at least 11% of the Final Offer Value, which is the price plus only the part of the shipping above $10, never less than $0.50, and a $0.25 transaction fee for sellers without a membership.

So Etsy's figure below includes payment processing and Bonanza's doesn't: PayPal, Stripe or Amazon Pay charge you their own fee on a Bonanza sale, which we can't put a number on for you. Where the two columns sit within a few cents, Etsy is the cheaper one once that fee is added. Both charge optional advertising on top: Etsy's Offsite Ads at 15%, or 12% and mandatory once a shop passes $10,000 a year, and Bonanza's advertising levels from 11% to 30% in place of the base rate.

Free Bonanza fee calculator → · Free Etsy fee calculator →

Sources: Etsy: Fees & Payments Policy (listing fee, 6.5% transaction fee, Offsite Ads), checked 1 November 2026 · Etsy: Etsy Payments Policy (US processing 3% + 0.25 USD), checked 1 November 2026 · Bonanza Help: Bonanza Pricing, checked 1 November 2026 · Bonanza Help: I made a sale! Now what? (buyers pay sellers directly via PayPal, Amazon Pay or Stripe), checked 1 November 2026

What each one lets you sell

Etsy's Creativity Standards say every item must have a human touch and fit one of four kinds: made by the seller, by hand or with personal or computerised tools, designed by the seller, handpicked by the seller, which covers vintage and curated collections, or sourced by the seller, which covers craft and party supplies and items personalised for the buyer. Etsy can remove listings that don't fit, and the fees already paid stay due.

Bonanza draws the line much wider. Its listing API describes its categories as about 98% the same as eBay's, and its handmade policy welcomes handmade and made-to-order pieces that you or someone in your business made, listed in a Custom, Handmade or Handcrafted subcategory where one exists, with the lead time stated in the description. Pre-orders for items not yet released are not allowed.

Sources: Etsy: Creativity Standards, checked 1 November 2026 · Bonanza Help: Handmade and Made-to-Order Policy, checked 1 November 2026 · Bonanza API: Differences from eBay, checked 1 November 2026

One item, two listings: title, tags and traits

The forms ask for different things. Etsy allows a title of up to 140 characters, suggests fewer than 15 words, and gives you up to 13 tags for the words a buyer would search. Bonanza caps the title at 80 characters and has no tags field at all: its search words live in the title, the description and the item traits, the category's own fields such as brand, colour, condition and GTIN, which buyers filter by and Bonanza passes to Google Shopping.

So an Etsy title usually has to be cut for Bonanza, and the tags turn into traits and title words. Bonanza's title tips put the item type near the start, the brand and the gender up front and the colour at the end, with no capitals for emphasis and no fluff such as "new" or "authentic". Paste a Bonanza title and description to check them.

Sources: Etsy Help: How to Create a Listing (title up to 140 characters, up to 13 tags), checked 1 November 2026 · Bonanza API: addFixedPriceItem (title up to 80 characters), checked 1 November 2026 · Bonanza Help: Item Traits, checked 1 November 2026 · Bonanza Help: Tips and Tricks for Writing the Perfect Item Title, checked 1 November 2026

Moving Etsy listings to Bonanza

Bonanza can't link to your Etsy account the way it links to eBay or Amazon: it imports a CSV file you download from Etsy. Its help, updated 8 October 2024, lists the limits. The column headers must be in English, Etsy's categories don't come across, and digital files can't be imported, so a digital listing has to be added by hand in Bonanza's New Item Form.

How to sell on Bonanza: booth setup, fees and first sale →

Sources: Bonanza Help: How to Import From Etsy (updated 8 October 2024), checked 1 November 2026 · Bonanza Help: Etsy Listings Incomplete?, checked 1 November 2026 · Bonanza API: Best practices (duplicate listings are not permitted), checked 1 November 2026

What Sellura does here, and what it doesn't

Sellura writes both listings from one description of the item. Choose Etsy and it returns a title inside Etsy's 140 characters and 13 tags of up to 20 characters. Choose Bonanza and it returns a title of about 75 characters, inside Bonanza's 80, item traits as short name and value lines using only the details you gave, and a plain-text description. Each comes back scored 0–100, and the score is deterministic: the same listing always gets the same number, every point traces to a named factor, and each weak factor comes with one concrete fix.

The score and the title preview are free on every generation, no card, and so are the Etsy and Bonanza fee calculators and the listing checker. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't import or post listings to either marketplace or track rankings, has no keyword database, and is not affiliated with Bonanza or Etsy.

Write the Bonanza listing, with the score and title free → · Write the Etsy listing, with the score and title free →