Shopee product description: what to write, with an example
Par Oleksandr Shaniuk · fondateur de Sellura · Mis à jour le 1 novembre 2026
A Shopee product description should run at least 100 characters and cover the product's specifications, its uses and benefits, and any warranty, in short plain lines a buyer can scan. That is Shopee's own guidance: its Singapore listing tools flag a description under 100 characters, and its listing best practices name specifications such as material, weight and dimensions, the uses and benefits, and warranties as the three things to include (Shopee's Singapore Seller Education Hub, read 1 November 2026). Shopee publishes no maximum length for Singapore or the Philippines.
- Recommended minimum
- 100
- characters; below it Shopee flags the listing
- Qualified floor
- 60
- characters, or 1 description image
- Description images
- 12
- for selected sellers, 2 MB each
- Maximum Shopee publishes
- None
- Singapore and the Philippines
The description is also where many listing violations hide. A phone number or an outside link, "no return" or "no refund" wording, a pre-order promise without Shopee's Pre-Order setting and an invented rule such as a cancellation fee all break Shopee's policies. Below: the structure, a worked example, description images, and the lines to delete before you publish.
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What Shopee asks a description to do
Shopee's page on search optimisation lists what to improve in order of priority, and an informative product description comes first, ahead of the structured product name, the images and the attributes. Its reason is the buyer's: a complete description lets a shopper decide without sending a question. Its listing best practices then name three things to put in it:
Shopee's length guidance has two levels. Its Content Quality tools flag a description under 100 characters as too short. Its basic bar for a Qualified listing sits lower, at 60 characters or one description image. Aim for the first; the second only keeps a listing out of the lowest grade.
- Specifications: material, weight, dimensions and anything unique, which matter most for electronics, equipment and tools.
- Uses and benefits: what the product does and the different ways a buyer can use it.
- Warranty: whether there is one, and for how long.
Sources: Shopee Seller Education (SG): Search engine optimisation (description first in the order of priority; dated 04-04-2022), checked 1 November 2026 · Shopee Seller Education (SG): Best practices to improve your listings (specifications, uses and benefits, warranties; dated 25-06-2021), checked 1 November 2026 · Shopee Seller Education (SG): Optimising your listings (description of at least 100 characters; dated 04-09-2026), checked 1 November 2026 · Shopee Seller Education (SG): Best practices for listing optimisation (Qualified: at least 60 characters or 1 image; dated 06-07-2026), checked 1 November 2026
A worked example: six short lines
Here is our example for an unbranded stoneware coffee dripper, written to Shopee's three points: one opening line that says what it is and what it fits, then specifications, use, what is in the box, care and warranty. It is 311 characters, about three times Shopee's minimum.
Notice what it leaves out: no adjectives a buyer can't check, no shop policies, no contact details. Every line answers a question a buyer would otherwise send in chat, which is exactly the reason Shopee gives for writing it.
- Stoneware pour-over dripper for 2 to 4 cups. Fits No. 2 cone filters.
- Glazed stoneware, 12 cm tall, 11.5 cm rim, 380 g.
- Set on a mug, add a filter and 20 g of coffee, pour slowly.
- In the box: 1 dripper. Filters not included.
- Care: dishwasher safe. Not for the stovetop.
- Warranty: 6 months against glaze defects.
Paste your Shopee description for a 0–100 score → · Shopee SEO: how the name, attributes and description work together →
Description images: who gets them, and the rules
Selected sellers can add images to the description itself, from their own files or with Shopee's Image Creator. Shopee's own advice for them has a twist: it suggests putting words such as discount or sale on these images for products on a limited-time offer, the same promotional words its naming guidelines ban from the product name. One image also clears the Qualified bar on its own, but a buyer searching still matches your words, so write the text first.
- Up to 12 images in the description.
- Aspect ratio between 0.5 and 32, for example 2:1 or 3:2.
- At least 1000 × 32 px, no maximum; very large files are scaled down.
- No file larger than 2 MB.
Sources: Shopee Seller Education (SG): How do I upload images to my product description? (dated 15-01-2025), checked 1 November 2026 · Shopee Seller Education (SG): Best practices to improve your listings (selected sellers, promotional text on description images), checked 1 November 2026
The lines that get a description banned
Shopee's listing violations policy names several things that live in descriptions, and each can get a listing banned, deleted or deboosted, with penalty points for a deletion. The Philippine list adds website and social media links and contact information under directing transactions outside Shopee. Read your description for these before you publish:
| If the description says | Shopee's name for it | Instead |
|---|---|---|
| A phone number, a social handle or a link to another shop | Shopee's name for itDirecting transactions outside Shopee | InsteadLeave it out; buyers reach you through Shopee chat |
| "No return" or "no refund" | Shopee's name for itMisleading No Return | InsteadLeave it out; Shopee's return policy applies |
| "Pre-order" or "ships in 10 days" | Shopee's name for itMisleading Delivery Lead Time | InsteadTurn on the Pre-Order setting, then say it |
| A cancellation fee, or any rule of yours that contradicts Shopee's | Shopee's name for itMisrepresenting Platform Policies | InsteadDescribe the product, not the terms |
Violation names from Shopee's Singapore page on listing violations (dated 14 August 2026) and its Philippine list (updated 25 May 2026), both read 1 November 2026. The last column is our advice.
Listing not showing? Deboosted, banned or deleted →
Sources: Shopee Seller Education (SG): Listing violations (misleading listings, contact details and external links), checked 1 November 2026 · Shopee Seller Education (PH): Listing Violations (directing transactions outside Shopee; updated 25 May 2026), checked 1 November 2026
Name, attributes, description: one job each
The three text fields of a Shopee listing do different jobs, and a description that repeats the other two wastes itself. The product name carries brand, model, specification and size, in that order, with no word more than three times. The attributes carry the filters a buyer sets, at least 3 of them, and the brand and a size chart where the category asks. The description carries what neither can hold: how it is used, what is in the box, care and warranty.
Write them in that order. Shopee still asks for specifications in the description, so keep them, but in one short line: with the attributes complete, the rest of the description can go on use, contents, care and warranty instead of restating what a buyer can already filter by.
Shopee product names: the formula and the banned words → · Check a Shopee product name free →
Source: Shopee Seller Education (SG): Optimising your listings (at least 3 attributes, brand, size chart), checked 1 November 2026
What Sellura does here, and what it doesn't
Describe the item once and Sellura's generator writes the whole Shopee listing to these rules, in English for Singapore and the Philippines: a product name in Shopee's order, at least 3 attributes a buyer would filter by, and a description of at least 100 characters with the specifics a buyer needs and no links or contact details. Every generation shows the product name and a 0–100 score free, no card; the score is deterministic, and each weak factor comes with one fix written for that listing. A credit unlocks the finished listing, and the first unlock is free on a new account.
Starter is $15 a month for 25 credits ($150 a year) and Pro $24 a month for 65 credits plus bulk ($240 a year). The 3,000 characters Sellura writes a Shopee description to at most is our budget, not a Shopee rule. Sellura doesn't open Shopee links, so to check a description you already have, paste it into the free Listing checker. It doesn't post to Shopee, track rankings or keep a keyword database.
Write the Shopee listing, score and name free → · Plans and credits →
FAQ
How long should a Shopee product description be?
What should I write in a Shopee product description?
Can I put my phone number or Instagram in a Shopee description?
Can I write "no return, no refund" in my Shopee listing?
Can I add pictures to a Shopee product description?
Write the Shopee description in short plain lines, at least 100 characters: what the product is and what it fits, its specifications, how it is used, what is in the box, care and warranty. Fill at least 3 attributes first so the description doesn't have to repeat them. Before publishing, delete any contact detail, outside link, "no return" line, pre-order promise without the Pre-Order setting and any rule of your own. Sellura writes the whole listing to these rules: the score and the name preview are free, and a credit unlocks the finished description.
Ouvre le générateur pour Shopee.