Temu product names: the 500-character limit, the rules and how to write one
Par Oleksandr Shaniuk · fondateur de Sellura · Mis à jour le 24 octobre 2026
A Temu product name can be up to 500 characters, written in English letters, numbers and common punctuation only. Every version of Temu's listing API gives the same cap, and the newest one cuts anything longer (Temu Partner Platform, US documentation, read 24 October 2026). The figure of about 50 characters that still circulates online is not Temu's.
- Product name cap
- 500 chars
- Temu's listing API, every version
- Bullet points
- 5 × 200 chars
- Temu also publishes 6 points, 700 chars
- Description
- 2,000 chars
- Temu also publishes 10,000
- Carousel photos
- 3 to 10
- Temu's Product Listing Instructions
Temu publishes no recommended length and no advice on how to write a name, only what it refuses, and it checks the name, the bullet points and the description for three kinds of claim. This guide is for sellers in Temu's local seller program, who write their own listings. Paste your product name and description into the box below for a 0–100 score and the fixes worth making first, then work down the sections.
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How long a Temu product name can be, and how long to make it
Temu states the cap in three places, and all three agree. Its add-product API refuses a longer name with the message "Use 500 characters or fewer for product name", its Product Listing Instructions give a maximum of 500 characters, and its newest guide, for the V3 listing API, says 500 as well and truncates anything past it. That V3 guide also strips rich text from the name and filters out emoji and other special characters by itself.
500 is room, not a target. Temu publishes no recommended length, so how long to make the name is a judgement, and ours is about 120 characters: enough for the item, its key specs and what it is for, and short enough for a shopper to read in full. Use anything past that only for a true detail a shopper filters by, never to repeat a word.
| Temu document | What it says |
|---|---|
| Listing API temu.local.goods.v2.add, error 150010010 (updated 7 Sep 2026) | What it says500 characters or fewer |
| Product Listing Instructions, section 2.1 (updated 20 Oct 2025) | What it saysEnglish, numerals and common symbols only, 500 characters at most |
| Product Publishing API V3 Integration Guide (updated 4 Aug 2026) | What it says500 characters at most, the excess truncated, emoji and special characters filtered out |
| A recommended length | What it saysNone published |
Read on Temu Partner Platform's US documentation on 24 October 2026. Its European and global documentation give the same 500 (our research of 22 October 2026). The 120-character target is ours, not Temu's.
Check a product name against Temu's 500 characters →
Sources: Temu Partner Platform (US): temu.local.goods.v2.add, error codes 150010010 and 150010011, checked 24 October 2026 · Temu Partner Platform (US): Product Listing Instructions, section 2.1, checked 24 October 2026 · Temu Partner Platform (US): Product Publishing API V3 Integration Guide (goodsName), checked 24 October 2026
Why you may have read 50 or 200 characters
Guides and listing tools print figures for a Temu product name from about 50 characters to 200. Neither number appears in Temu's own documentation, which says 500 in every version of its listing API we read. If a tool you list through stops you earlier, that is the tool's limit, not Temu's.
One caution in the other direction. Next to its fixed 500, Temu's add-product API also carries a second product-name error, 150011070, with a placeholder where the number goes, which suggests the cap can be set lower for some categories or sites. If Seller Center ever refuses a name under 500, the number it shows wins for that listing.
Source: Temu Partner Platform (US): temu.local.goods.v2.add, error codes 150010010 and 150011070, checked 24 October 2026
The characters Temu accepts
Temu's rule is a list of what is allowed, not of what is banned. Its add-product API refuses a name with anything except "letters, numbers and common punctuation", and its Product Listing Instructions say the name, the description and the bullet points all support only English, numerals and common symbols. Anything outside that list, such as the emoji and decorative symbols some sellers use to stand out, has no place in a Temu listing.
- Keep: letters, numbers, spaces and everyday punctuation, such as commas, hyphens, slashes, brackets and the percent sign (2.4GHz, 10-Pack, 50% Cotton). Which marks count as common is our reading: Temu doesn't list them.
- Leave out: emoji, stars, hearts, arrows and other decorative symbols, and letters from other alphabets.
- Brand: chosen from Temu's brand list in a field of its own, not typed. Put it in the name too only when shoppers search for it.
Sources: Temu Partner Platform (US): temu.local.goods.v2.add (letters, numbers and common punctuation, and the brand picked by trademarkId), checked 24 October 2026 · Temu Partner Platform (US): Product Listing Instructions (English, numerals and common symbols only), checked 24 October 2026
The three kinds of claim Temu checks for
Temu runs a check it calls illegal vocabulary on the product name, the description and the bullet points. Its documentation lists the three types of violation the check returns: Potentially Infringing Terms, Environmental Claims and Doctor-Endorsed Claims. Temu publishes no word list behind them, and no rule on promotional words or on writing in capitals.
So the safe reading is the plain one. The list below is our advice for each type, not Temu's wording.
- Potentially Infringing Terms: never another company's brand or trademark as if it were the item's own. A compatible model goes in a "for" phrase, such as "for iPhone 15", and only when it is true.
- Environmental Claims: leave out eco-friendly, biodegradable, sustainable and similar words unless you can prove them.
- Doctor-Endorsed Claims: no doctor-recommended, clinically proven or medical-grade wording.
- Promotional words and capitals: Temu publishes no rule. We leave out words such as Hot or Best Seller anyway, because no shopper searches for them.
Watch outThe check reads all three fields
A claim moved out of the name into a bullet point or the description is still checked: Temu's illegal vocabulary check names the product name, the description and the bullet points as the places a violation can be.
Source: Temu Partner Platform (US): temu.local.goods.illegal.vocabulary.check (violation items and types), checked 24 October 2026
How to build the name: the item first, then the specs shoppers filter by
Temu publishes no naming formula, so this one is ours. We write a Temu name the way a shopper searches a catalogue of general merchandise: what the item is, then the specs a shopper narrows by, such as quantity, size, material, compatible model and colour, each once, then what it is for.
Then read it back against the three kinds of claim above, and against the 120 characters we aim at. A name that passes both is ready for the bullet points to carry the rest.
| Part | Example |
|---|---|
| The item | ExampleBamboo Cutting Board Set |
| Quantity | Exampleof 3 |
| Features shoppers filter by | ExampleJuice Groove, Non-Slip Feet |
| Size | Example15 x 10 Inch |
| What it is for | Examplefor Kitchen Meal Prep |
| The whole name | ExampleBamboo Cutting Board Set of 3, Juice Groove, Non-Slip Feet, 15 x 10 Inch, for Kitchen Meal Prep |
Our example and our order, not a Temu rule. The whole name is 95 characters, inside our 120 and Temu's 500, with no symbol outside letters, numbers and common punctuation.
Bullet points and description: Temu publishes two answers for each
Temu calls the bullet points Product Highlights. Its add-product API and the table in its Product Listing Instructions allow five of up to 200 characters each, while the text of the same guide says a maximum of 700 characters and up to six points. Five of 200 pass under either reading, so that is what we write: one fact a buyer checks per point, such as size, material, what is included or how it is used.
The description has the same split. The add-product API says 2,000 characters, and the guide's text and the V3 guide say 10,000, with anything longer cut. 2,000 is accepted by every version, so Sellura writes to it. Use it for what the name and the bullet points can't hold: what the item is and who it is for, the full specs and what is in the box.
| Field | One Temu answer | The other Temu answer | Sellura writes to |
|---|---|---|---|
| Product name | One Temu answer500 characters | The other Temu answerThe same, in every version | Sellura writes toAbout 120, our target |
| Bullet points | One Temu answer5, each up to 200 characters (add-product API, the guide's table) | The other Temu answerUp to 6, a maximum of 700 characters (the guide's text) | Sellura writes to5, each under 200 |
| Description | One Temu answer2,000 characters (add-product API) | The other Temu answer10,000 characters (the guide's text, the V3 guide) | Sellura writes to2,000 |
Read on Temu Partner Platform's US documentation on 24 October 2026. Where Temu gives two numbers we keep the smaller, which passes under both.
Sources: Temu Partner Platform (US): temu.local.goods.v2.add, error codes 150010012 to 150010014, checked 24 October 2026 · Temu Partner Platform (US): Product Listing Instructions, sections 2.1 and 3.1, checked 24 October 2026 · Temu Partner Platform (US): Product Publishing API V3 Integration Guide (goodsDesc), checked 24 October 2026
The photos next to the name
The name gets a listing found, and the first photo next to it decides whether it gets the tap. Temu's Product Listing Instructions take the first image of the first variant as the listing's first image, so put the clearest shot of the whole item first in that variant.
- Carousel: 3 to 10 images, JPEG or PNG, each up to 3 MB.
- Most items: square 1:1, at least 800 × 800 px.
- Apparel: 3:4, at least 1340 × 1785 px.
- Video: one product video, up to 60 seconds, at least 720p, up to 100 MB.
Temu product image sizes: carousel, apparel, size chart and video →
Source: Temu Partner Platform (US): Product Listing Instructions, section 2.2 (updated 20 Oct 2025), checked 24 October 2026
What Sellura does here, and what it doesn't
Sellura writes the text a Temu local seller has to write. Describe the item and it returns a product name of about 120 characters, the item first and then the specs a shopper filters by, in English with only letters, numbers and common punctuation. With it come five bullet points under 200 characters, a plain-text description inside 2,000 and eight search phrases to work into all three, since Temu has no tags field. None of it uses another company's brand as the item's own, eco claims or medical endorsements. Each generation comes with a 0–100 score that is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
The score and the name preview are free on every generation, with no card, and so are the title checker and the Listing checker, which takes a pasted Temu name and description because Temu's pages can't be read automatically. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Temu or connect to Seller Center, doesn't track rankings, and has no research database or ads analysis. Temu does not publish its seller rates, so there is no Temu fee calculator here, and a supplier whose listings Temu writes under its fully-managed model has nothing for Sellura to write.
Write the Temu listing, score and name free → · Plans and credits →
FAQ
What is the character limit for a Temu product name?
Is the Temu title limit 50 characters?
What characters are not allowed in a Temu product name?
What words does Temu flag in a listing?
How many bullet points can a Temu listing have?
Write the name for search and keep it short of what Temu allows: the item first, then the quantity, size, material, compatible model and colour a shopper filters by, each once, in English letters, numbers and common punctuation, around 120 characters of Temu's 500. Read it against the three claims Temu checks for, infringing terms, environmental claims and doctor endorsements, and give the bullet points and the description the facts the name can't hold, five points under 200 characters and a description inside 2,000. To check the listing you have, paste its name and description into the box above, or describe the item to Sellura: the name preview and the 0–100 score are free, and a credit buys the finished listing.
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