Wix product description: the 156 characters Google shows, and the rest of the page

Where a Wix product description ends up

Wix builds three search fields for every product page from what you type into the product. Its help lists them: the title tag is the product name and the site name, the meta description is the product description, and the URL slug is the product name. A Wix store has no marketplace search box, so these are what Google reads and shows.

That makes the description the one field that is both the page and the snippet. The whole text is what Google indexes as the product page. Its first 156 characters, Wix's recommended length for a meta description, are what can appear under the blue link.

Sources: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026 · Wix Help: Wix Stores, Adding a Physical Product (name up to 80 characters, Generate AI Text, info sections; revised 17 June 2026), checked 1 November 2026

The first 156 characters: write them as the snippet

Most Wix descriptions open the way a shop counter does: Welcome to our shop, or This mug is so cute. By default that sentence is what goes to Google as the meta description. Wix's advice on it is short: a short meta description of the product that helps a shopper decide whether the page is relevant to them.

In practice that is three things inside 156 characters, in this order. The item in the words a shopper types, the material or size that sets this one apart, and one fact that answers the question a buyer has before clicking. Leave the story, the shipping and the thank-you for later in the text.

• Start with the item: A handmade 12 oz ceramic coffee mug, not Meet our newest favourite.
• Then what sets it apart: speckled white stoneware, made by hand.
• Then the fact a buyer checks: dishwasher safe, the size, what is included.
• Stop at a full sentence before 156, so the snippet doesn't end mid-word.
• No sale words or urgency. Order today before they sell out goes to Google as written.

Check a Wix product name against the 80 and the 60 →

Source: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026

How long a Wix product description can be

Wix publishes two caps, because it runs two product catalogs. Its older Catalog V1 API caps the description at 8,000 characters and accepts HTML, and its newer Catalog V3 API and the CSV import template take up to 16,000. Sellura writes to 8,000, the lower of the two, so the text fits a store on either catalog without a second edit.

Length isn't the goal. Past the opening, the description should hold what a shopper checks before buying and nothing they would skim past. The description box is rich text: Wix lets you add links, bold text and even paste an image into it, and its Generate AI Text button drafts a description for you.

• 8,000 characters: Wix's Catalog V1 description cap, with HTML accepted.
• 16,000 characters: Wix's Catalog V3 plain description cap and the CSV template's.
• 156 characters: what Wix recommends for the meta description, taken from the start of the description by default.
• Info sections: separate blocks Wix suggests for size charts and care instructions, reusable across products.

Sources: Wix Stores Catalog V1 API: Product Object (description maxLength 8000, accepts HTML), checked 25 October 2026 · Wix Stores Catalog V3 API: Product Object (plainDescription maxLength 16000), checked 25 October 2026 · Wix Help: Wix Stores, Exporting and Importing Your Products (CSV template: description up to 16,000 characters), checked 25 October 2026 · Wix Help: Wix Stores, Adding a Physical Product (name up to 80 characters, Generate AI Text, info sections; revised 17 June 2026), checked 1 November 2026

A template that fits a Wix product

The order below puts the snippet first and the buying facts after it, in short labelled lines a shopper can scan on a phone. Each label is a plain word followed by a colon, so it reads the same pasted into Wix's description box as typed into it.

Wix product SEO: every field Wix uses →

One description, scored before and after

Both versions below are for the same product, named Handmade Speckled Ceramic Coffee Mug, 12 oz. We pasted each name and description into the free Listing checker on Wix and changed nothing but the description. The score is deterministic: the same text always gets the same number.

Free Listing checker: paste a Wix name and description →

When to write your own meta description

You can override the default for any product: open it in your dashboard, click Edit SEO Settings under Marketing & SEO, and edit the meta description on the Basics tab, where Wix's Create AI Text can suggest one. Write your own when the description has to open with something other than the snippet, such as a size warning or a preorder date.

Skip the meta keywords. Wix lets you add up to 10 keywords to a page as meta tags, and says in the same article that Google and the other major search engines don't use them as a ranking factor. Wix's product tags organize and filter your products. Put the phrase a shopper types in the name and the first sentence of the description instead.

• Default: the first part of the product description, 156 characters advised.
• Your own: Edit SEO Settings, Basics tab, Meta description.
• Image alt text: describe each photo plainly. Wix says it helps image search and screen reader users.
• Timing: Wix says SEO changes don't show in search results right away.

What Wix takes from each sale →

Sources: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026 · Wix Help: Adding Keywords as Additional Meta Tags to Your Pages (up to 10 a page, not a ranking factor for Google; revised 27 August 2026), checked 1 November 2026 · Wix Help: Adding Tags to Products (to organize and filter products; revised 4 June 2026), checked 1 November 2026

What Sellura writes for a Wix product, and what it doesn't

Describe the product once, in a few words or with a photo, and Sellura returns a Wix product name aimed at Wix's 60 characters, a description inside 8,000 whose first 156 read as a finished snippet followed by the buying facts, 8 search phrases to work into the text and 8 highlights for the description or an info section. The phrases and highlights are our numbers, not Wix fields. It never adds a size, a material or a claim you didn't give.

The 0–100 score and the name preview are free on every generation, no card, and so are the Listing checker and the Wix title checker. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't connect to your Wix store, publish products or track where a page ranks, and it has no research database or ads analysis. It is not affiliated with Wix.

Write the Wix product, score and name free → · Plans and credits →