TikTok Shop
TikTok Shop SEO: the product title, the search terms and the description
TikTok Shop SEO, for a US seller, rests on four pieces of text: the product title, the hidden search terms, up to five key product features and the description. TikTok Shop caps the title at 255 characters in its listing API, and its US quality guide counts a title toward the Good tier from 25 characters. The search terms take up to 15 phrases and 250 characters in all, and TikTok Shop says they are only used by search, never shown (TikTok Shop Partner Center and US Academy, read 24 October 2026).
Free title preview and SEO score, no card
TikTok Shop listing limits at a glance
Product name
aim for ~100 characters (hard cap 255)
TikTok Shop's cap, our target
Search terms
up to 12, each ≤ 20 characters
Ours, inside TikTok Shop's budget
Key product features
up to 5, each ≤ 250 characters
TikTok Shop's count, our length
Description
the first ~150 characters carry the SEO weight
Ours
TikTok Shop's numbers checked against its own pages on 2026-10-24. The ones marked ours are Sellura's budgets, not TikTok Shop rules. Sellura generates within all of them automatically.
TikTok Shop publishes no recommended title length and no ranking formula. What it does publish is what costs a listing its quality tier: promotional words, stock and colour lists in the title, repeated words, thin descriptions, weak main images and missing category attributes. Below: what TikTok Shop grades, how each field works, and what Sellura writes for it.
What TikTok Shop grades in a listing
TikTok Shop's US Academy sorts every listing into three quality tiers, Poor, Fair and Good. Good means detailed descriptions, high-resolution images and accurate category attributes. Poor means incomplete or inaccurate information, low-resolution images, clickbait or promotional content. A listing missing the information its category requires stops at Fair, however good its words are. TikTok Shop doesn't publish how much the tier weighs in its search, so read it as TikTok Shop's own checklist rather than a ranking formula.
Search sees one more field the shopper doesn't: the search terms. TikTok Shop's listing API describes them as only used in search engines and allows up to 15 of them in 250 characters. That is where the other ways a shopper might search for the item belong, so the title can stay short and readable, which is what TikTok Shop's guide asks for.
- Product title: up to 255 characters, TikTok Shop's cap, and 25 or more for the Good tier. Sellura aims at about 100, a length of our own, since TikTok Shop publishes no recommended one.
- Search terms: up to 15, with no more than 250 characters in all, hidden from shoppers. TikTok Shop sets no length per term; Sellura writes 12 of up to 20 characters, 240 at most, so a full set fits and no phrase is cut short.
- Key product features, shown in the Product highlight module: up to 5, with no more than 1,500 characters in all. Sellura writes 5 of up to 250 each.
- Description: up to 10,000 characters. TikTok Shop advises more than 300, paragraphs under 400 and sentence case, in English for the US shop.
- Images: up to 9, at least 5 recommended, the first on white and over 600 × 600 px for the Good tier, with no text, watermark, border or collage. Brand is picked from TikTok Shop's list, not typed.
TikTok Shop product titles: 255 characters, the rules and the hidden search terms → · Whatnot SEO: the live-shopping app's listings between shows →
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Writing the title, the search terms and the features
TikTok Shop's own example of a Good title is "Moisturizing Hand Cream for Dry Skin – Organic Ingredients, 100ml": the item, who it is for, the one attribute that sets it apart and the size, each once, in 65 characters. Write yours the same way, in the words a shopper types, with numerals rather than words for quantities and units shortened to cm, oz or in. Keep promotions such as "Last unit" or "50% discount", stock words such as "low stock" and lists such as "red/blue/green" or "set of 4, set of 6" out: TikTok Shop marks a title down for each.
Then give the rest to the fields built for it. The search terms take the other names for the item, its uses and what it is made of, never the title again. Each key product feature carries one fact a buyer checks, such as material, size or what is included, and the description says what the item is, who it is for, the specs and the care, in plain sentences.
- Characters: standard letters and numbers, no emoji, no HTML escapes such as , no letters such as Æ or Š, and never more than 9 identical characters in a row, which the listing API refuses outright.
- Fees: a referral fee of 6% in most US categories, 5% for fine jewelry and pre-owned goods, charged on the price and the shipping the buyer pays, by TikTok Shop's fee table revised 8 October 2026. The fee calculator has every category's rate.
- Ours, not TikTok Shop's: the 100-character title target, the 12 search terms of up to 20 characters, the 250 characters per key product feature and the first 150 characters of the description that we write the searched words into.
TikTok Shop fee calculator: what you keep after the referral fee → · TikTok Shop listing quality: what moves a listing from Poor to Good →
What Sellura does
How Sellura writes for TikTok Shop's format
- Describe the item once and Sellura returns a product title of about 100 characters, well inside TikTok Shop's 255: the item first, then one or two attributes and the use, each once, with no promotions, stock or colour lists. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- 12 search terms of up to 20 characters that fit TikTok Shop's 250, five key product features under 250 characters each, and a plain-text description of at least 300 characters, in sentence case and in English for the US shop.
- The same item written for Shopify, eBay and the other marketplaces Sellura supports, each to its own rules, if you sell beyond TikTok Shop.
- The free Listing Grader reads public TikTok Shop product links and scores the seller's own title and description, usually in a few seconds. TikTok Shop's pages put an AI-written summary in their link preview, so the grader reads the title from the product data instead. If a listing can't be opened, or its description is only images, we say so rather than score it.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to TikTok Shop, connect to Seller Center, run LIVE or creator campaigns or track where a listing ranks, and it has no research database or ads analysis.
Generate a TikTok Shop-ready listing in about 60 seconds.
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The Grader reads public TikTok Shop product pages (tiktok.com/shop/pdp/…), usually in a few seconds, and scores the seller's own title rather than the AI-written summary in the page's link preview. If a listing can't be opened, it shows as "couldn't open" rather than a score.