Rewrite a listing for Etsy, eBay, Amazon, Walmart, Shopify or Depop
Paste a public listing URL — Etsy, eBay, Amazon, Walmart or Depop — and the product is written again for the marketplaces you pick, inside each one's own field lengths. The rewritten headline and a 0–100 score are free. Nothing is ever sent to your shop.
How the rewrite works
We read the listing's public title and description — the same text any shopper sees — and draft your product's details from them. Then the Sellura generator writes each marketplace's listing separately, against that platform's own rules: eBay's 80-character keyword-first title and its item specifics, Etsy's short natural title with 13 long-tail tags, Depop's first line as the headline plus up to 5 hashtags, Amazon's 75-character title with Item Highlights beside it, a Google-facing Shopify page title, or Walmart's brand-first product name with key features. The headline preview and the 0–100 score are free for every marketplace; the complete listing for one of them costs 1 credit.
FAQ
Is the rewrite free?
The preview is. For every marketplace you pick you see the rewritten headline, its length against that platform's field, and a 0–100 SEO score — no card. The complete listing for one marketplace (keyword variants, details, description and CSV) costs 1 credit.
Which marketplaces can I start from, and which can I write to?
You can start from any public Etsy, eBay, Amazon, Walmart or Depop listing URL, and write to any of Etsy, Amazon Handmade, eBay, Shopify, Depop and Walmart — up to 4 destinations per run. Shopify is a destination only: a Shopify store sits on its own domain, so there is no fixed public address to read a listing from.
Does it copy my listing word for word?
No — that is the point. Crosslisting apps copy fields verbatim, which ignores the fact that each platform indexes a different field at a different length. Sellura writes the headline, the keyword variants and the description again for each marketplace: different limits, different conventions, the same product.
Does it post the listing to the other marketplace?
No. Sellura has no connection to your shop. It hands you marketplace-ready text and a CSV, and you paste or import it yourself. It also does not move photos, set prices, keep stock counts in step or take a listing down when an item sells — that is what a crosslisting app is for.
What this does, and what it will not do
It reads one public listing — the title and the description any shopper can see — and writes that product’s listing again for another marketplace, inside that marketplace’s own field lengths and in its own conventions. That is the whole job. You get text and a CSV, and you paste them in yourself.
It is not a crosslisting app, and the difference is not a technicality. Crosslisting software signs in to your shops. It imports a listing with its photographs and its price, keeps stock counts in step across platforms, and pulls the other copies down the moment one sells so you cannot sell the same item twice. Sellura does none of those four things. It has no connection to your shop, moves no images, sets no price, and cannot know that something sold. If overselling is the problem you came here with, a sync tool is the right purchase and this is not it.
Those two jobs are worth keeping apart because only one of them is actually hard to buy. Sync tools copy fields verbatim — title to title, description to description — because copying is what makes a sync possible at all. The rewrite is the part they leave behind, and it is the part that decides whether the listing works in the field it lands in. Cross-listing SEO: one product, every marketplace is the long version of that argument, with the four moves sellers actually make set out field by field.
What has to change when a listing moves
A listing is not one piece of text. It is a headline, a place for the search phrases the headline has no room for, a set of structured details, and an opening paragraph. Every marketplace has all four — under different names, at different lengths, and in one case with the headline and the description sharing a single box. Convert a listing and each of the four has to be re-poured, not re-typed.
| Marketplace | Headline | Keyword variants | Structured details | Checked |
|---|---|---|---|---|
| Etsy | Title, 140 characters hard; we write to ~80 | 13 tags, ≤20 characters each — the platform's own numbers | 13 materials, ≤45 characters each | 2026-09-03 |
| Amazon Handmade | Title, 75 characters hard; we write to ~70 | Search terms: one backend field the platform measures in bytes rather than in phrases, and buyers never see it. 7 phrases is how we stay inside the budget | 5 key features, ≤250 characters each | 2026-09-10 |
| eBay | Title, 80 characters hard; we write to ~75 | No keyword field exists. The variants have to live in the title and the item specifics — 12 phrases is our budget, not a rule | 8 item specifics, ≤65 characters each | 2026-06-06 |
| Shopify | Product title, 70 characters hard; we write to ~60 | 20 tags, ≤40 characters each — the platform's own numbers | 8 highlights, ≤80 characters each | 2026-06-06 |
| Depop | No title field — the first line of the description. Depop publishes no length for it; ~65 characters is our budget, chosen to fit a phone | 5 hashtags, ≤20 characters each — the platform's own numbers | 5 details, ≤40 characters each | 2026-09-04 |
| Walmart | Product name, 150 characters hard; we write to ~75 | No keyword field exists. The variants have to live in the product name and the key features — 10 phrases is our budget, not a rule | 10 key features, ≤80 characters each | 2026-09-07 |
Swipe the table for the rest of the columns →
Two of those keyword cells say “no field exists”, and that is the sentence most tools will not write. eBay and Walmart give a seller nowhere to put keyword variants: eBay has a title and item specifics, Walmart has a product name and key features, and neither has a tags box. A tool that shows you a tidy list of twelve “eBay tags” is showing you its own budget wearing eBay’s name. Ours is a budget too — we say so in the cell — and the phrases it produces are written into the fields that do exist.
The fourth column of every listing, the description lead, is the one sellers skip. It runs from 120 characters on Depop to 200 on eBay, Amazon and Walmart, and on the platforms whose search reads descriptions it is the part that gets read. It is also what a phone shows above the fold everywhere.
Where a listing can start, and where it can go
A conversion starts from a public URL, so it can start from five of the six: Etsy, Amazon Handmade, eBay, Depop and Walmart. It can be written to all six, up to four destinations in one run.
The asymmetry is Shopify, and the reason is worth stating rather than hiding. A Shopify store lives on its own domain — that is the point of it — so there is no fixed public address we could read a listing from the way we read an etsy.com or an ebay.com page. It is a destination here and not an origin, and that is a limit of what can be fetched, not a preference. Everything else about a Shopify rewrite is the same: it just starts from a listing somewhere else.
You do not need an account to see what a conversion produces. The rewritten headline for every destination you pick, its length against that platform’s field, and a 0–100 score for each are free and need no card. If the listing you want to work on is already live and you only want to know what is weak about it, the listing checker reads the same public page and scores it where it stands.
What one Etsy title costs on each of the others
Here is the argument for rewriting in one picture. Take a full-length Etsy title — 122 characters, well inside Etsy’s own 140 — and put it against every other marketplace’s headline field. Nothing below is typed: the lengths are measured from the sentence itself and the fields come from the registry the generator writes against.
Personalized Leather Journal, Hand Stitched A5 Refillable Notebook Cover, Custom Monogram Gift for Him, Vegan Travel Diary
- Etsy · Title, 140fits, 42 over the recommended 80
- Amazon Handmade · Title, 7547 characters cut
- eBay · Title, 8042 characters cut
- Shopify · Product title, 7052 characters cut
- Depop · first line, 65 (ours)57 characters cut
- Walmart · Product name, 150fits, 47 over the recommended 75
The faint line inside each bar is the length that platform recommends, where it recommends one. The second line, at 40 characters, is ours: no marketplace publishes where a phone stops showing a headline in a results grid, and 40 is a conservative reading of it. Depop’s 65 is our budget too — Depop publishes no length for the line at all.
It does not fit on four of the six — Amazon Handmade, eBay, Shopify and Depop would each lose the end of it — and on the two where it does fit, it is still past the length the platform asks for. That is the trap: clearing the hard cap reads like success. Walmart will accept 150 characters and its own listing-quality guide asks for 50 to 75, so a title that fits is still the wrong shape.
Truncation is also not what actually happens. Amazon does not cut a title over its cap — it rewrites it with its own AI, and you get the result. Walmart rejects the wording rather than the length: promotional words, all-caps and repeated keywords fail the product-name format before search ever reads it. Which is why the rewrite has to be a rewrite. The title checker will run a single headline against any of these fields if that is all you need.
What the preview gives you, and what the full rewrite adds
Stated as work done, not as a result promised. We cannot see your sales, your views or where you rank, so nothing here is measured in those terms — the difference is how much of the listing is written for you.
| What you get | Free here | What it is |
|---|---|---|
| The rewritten headline, per destination | Yes | Written inside that platform's own field, with its length shown against the cap. No card, no account. |
| A 0–100 score for each rewrite | Yes | The same deterministic score the listing checker gives a live listing: the same text always scores the same. |
| The keyword variants, in the field that holds them | 1 credit | Tags on Etsy, hashtags on Depop, and on eBay and Walmart — which have no keyword field — phrases written into the item specifics and the key features. |
| A description written for the destination | 1 credit | With the opening written to carry the search words, and the form the platform asks for — Walmart takes one paragraph of at least 150 words and no lists. |
| The fields only that platform has | 1 credit | Item highlights on Amazon Handmade, item specifics on eBay, key features on Walmart. |
| A CSV of every destination you picked | 1 credit | For pasting or importing yourself. Sellura never signs in to a marketplace on your behalf. |
Swipe the table for the rest of the columns →
One credit unlocks one destination’s full listing. A new account starts with 1 credit, so the first full rewrite costs nothing.
Where these limits come from
Every length on this page comes from the platform’s own seller documentation, and each entry carries the date it was last read. That date is the point. Amazon cut its title cap from 200 characters to 75 in July 2026 and our own registry held the old number for five weeks afterwards, which is how a tool ends up confidently enforcing a rule that no longer exists. A page that tells you when it last checked is a page you can catch.
- Etsy · read 2026-09-03 · Etsy Seller Handbook: New Guidance for Listing Titles
- Amazon Handmade · read 2026-09-10 · Amazon Seller Central: Product title requirements and guidelines
- eBay · read 2026-06-06 · eBay Developers Program: Listing title (80-character maximum)
- Shopify · read 2026-06-06 · Shopify Help: Adding keywords for SEO (page title 70, recommended ≤60)
- Depop · read 2026-09-04 · Depop Help Centre (listing + describing an item: no length published)
- Walmart · read 2026-09-07 · Walmart Marketplace Learn: Product Detail Page overview (name ≤150, key features 3–10 × ≤80, one paragraph ≥150 words, prohibited content)
Where a number is ours rather than the platform’s, this page says so beside it: Depop publishes no length for its first line, and neither eBay nor Walmart has a keyword field for a count to apply to.
Sellura is not affiliated with Etsy, eBay, Amazon, Shopify, Depop or Walmart. We read public listing data only and rewrite it within each platform's published limits.