Free Etsy listing checker — plus eBay, Amazon, Walmart and Depop
Paste the public URL of any listing — yours or one you are studying — and get a 0–100 score for its title and description plus the three problems worth fixing first. It reads Etsy, Amazon Handmade, eBay, Depop and Walmart listings, and scores each one against that platform's own limits. Free to try, no card.
Works with Etsy, eBay, Amazon, Walmart & Depop · public data only.
The scale is not a curve and not an opinion — the same listing always gets the same number. Drag the marker to see what each band means before you read your own score.
Sellura's own 0–100 SEO score
What the score means
Showing up for some searches. A few targeted fixes — front-load the keyword, fill every tag — go a long way.
- 0–49 · buried
- 50–74 · findable
- 75–100 · strong
Illustrative. A higher score means a listing matches more of what shoppers search for — it doesn't guarantee sales.
How the grade works
We read the listing's public title and description and check the things that actually move marketplace and Google rankings: whether your main keyword is front-loaded at the very start of the title, how well the title uses the space each marketplace allows, keyword variety instead of the same word repeated, and whether the description opens with the keyword. It works across Etsy, eBay, Amazon, Walmart and Depop. Most marketplaces keep a seller's tags private, so we never pretend to grade them — to optimize tags too, generate your own listing.
Want the exact numbers? Every weight, threshold and blind spot behind this score is published in full.
FAQ
Is the listing checker free?
Yes, and you can start without an account: you get 2 free checks straight away, and a free account adds 2 more. After that, checks come with a plan — Starter includes 40 a month, Pro 100.
Can you see my private tags?
No. Most marketplaces keep a seller's tags private — Etsy hides all 13 — so the score comes from the public title and description only. Any tool offering you a competitor's exact tags is guessing from their title. To have tags scored, generate the listing instead.
What does the score measure?
Four things, with fixed weights: whether the main keyword sits in the first 40 characters, how the title's length compares with what that platform actually wants, whether the title reads naturally or packs in distinct keyword phrases — which of those two depends on the marketplace — and whether the description is substantial and opens with the keyword.
Which marketplaces does it work on?
Etsy, Amazon Handmade, eBay, Depop and Walmart — paste a public listing URL from any of them. Shopify stores are not supported: they run on the seller's own domain, so there is no public listing page we can reliably fetch. Sellura is not affiliated with Etsy.
My score is low but the listing sells. Is the score wrong?
No, and neither are you. This score measures the text of a listing against the platform's own rules — nothing else. It cannot see your photos, your reviews, your price, your shipping or your sales, and a listing can do well on all of those with a title we would mark down. Treat a low score as a list of cheap edits, not a verdict on the shop.
Do you store the listing I check?
We fetch the public page to read its title and description. We do not post anything, we never ask for your marketplace password, and nothing is written to your shop.
What we check, and what we cannot see
A listing page shows the world two things: the title and the description. That is what the checker reads, and it is all it reads. The score is computed from a published rule — four checks, fixed weights, no model deciding — so two runs on the same listing give the same number, and every point lost comes with the sentence that explains it.
Your tags are not in there, and neither is anyone else’s. Most marketplaces keep a seller’s tags private. Etsy hides all 13. Any tool that offers to show you a competitor’s exact tags is reading their title and guessing. We are not going to grade a field we cannot see, so the score is honest about what it covers and silent about what it does not. To have tags scored too, generate a listing — then we wrote them and we can measure them.
We cannot see sales, views, favourites or where the listing ranks. No one outside your own seller dashboard can. What this page measures is the text.
The score here is not the same score the generator gives. The generator reads the whole listing — title, tags, materials, description — and weights tags most heavily, at 30 of 100, because tags are where most listings lose. The checker reads a public page, so it spends its 100 points on the two fields it can actually see. Comparing the two numbers directly is comparing two different questions.
The four checks, with the points
| Check | Points | What earns them |
|---|---|---|
| Keyword front-loaded | 30 | A real word — not “gift”, “cute” or “perfect” — inside the first 40 characters. That is what a phone shows and what search indexes first. Miss it and the check pays 6 out of 30, which is the single biggest drop on this page. |
| Title length | 25 | Measured against that platform’s target, not a universal one. |
| Natural title / keyword variety | 20 | Which one depends on the platform (below). |
| Description | 25 | Up to 15 points for having enough selling copy — about 300 characters is where it tops out — and 10 more if the opening sentences repeat one of the title’s main words. |
Swipe the table for the rest of the columns →
Two of these behave differently per platform, and that is the part worth reading.
Title length has two schools. On Etsy and Walmart the credit plateaus around the short end — Etsy’s own 2026 guidance asks for scannable titles under about 15 words, so a 138-character title does not beat an 80-character one, it loses to it. On Amazon Handmade, eBay and Depop the credit climbs toward the recommended length, because those platforms still reward using the space. And on every platform, going past the hard cap does not buy extra reach: the credit is cut in half and the advice reverses. eBay rejects an over-length title outright; Amazon rewrites it, and the wording you chose is gone.
The third check flips entirely. On Etsy and Walmart it is a natural, scannable title: it starts at 20 and subtracts 8 for a title chopped into four or more comma-separated keyword chains, 8 for a word repeated, 4 for “gift for her” fillers. On Walmart it also subtracts 6 per rule broken — promotional claims, ALL CAPS and decorative characters are things Walmart rejects in a product name, not style preferences. On Amazon Handmade, eBay and Depop the same 20 points reward the opposite: several distinct keyword phrases in one title.
A checker that applied one rulebook to every marketplace would be wrong on most of them.
What each marketplace is measured against
| Marketplace | Title cap | Length we score toward | Title style | Description opening measured | Limits checked |
|---|---|---|---|---|---|
| Etsy | 140 | 80 | natural | first 160 chars | 2026-09-03 |
| Amazon Handmade | 75 | 70 | keyword | first 200 chars | 2026-09-10 |
| eBay | 80 | 75 | keyword | first 200 chars | 2026-06-06 |
| Depop | not published | 65 (ours) | keyword | first 120 chars | 2026-09-04 |
| Walmart | 150 | 75 | natural | first 200 chars | 2026-09-07 |
Swipe the table for the rest of the columns →
Two honest notes about that table.
Amazon’s title cap moved. It was 200 characters until 27 July 2026, when Amazon cut it to 75 in every category except media and moved the overflow into a separate Item highlights field. A live listing written under the old rule scores badly here for a reason that is not your fault — and the fix is real, because Amazon rewrites over-length titles itself.
Depop publishes no character count. Not for a description, not for a first line, not for where the app clips text; we checked its help pages on 2 and again on 4 September 2026. Its terms mention a “Depop character limit” without printing a number, so one plausibly exists and we do not know it. The length we score toward is roughly one phone-width line. That number is ours, and we are not going to dress it up as Depop’s.
Shopify is absent from this table on purpose: a Shopify store runs on the seller’s own domain, so there is no public listing page we can reliably fetch, and listing it would promise a check we do not perform.
How to use it
- Copy the listing’s public URL. The one a shopper sees — open the listing in a normal browser tab and copy the address bar. It does not have to be yours.
- Paste it and press check. The marketplace is detected from the URL; there is nothing to pick.
- Read the three problems before the score. The number tells you where you are; the three lines under it tell you what to change, and they quote your own title back at you with the character counts.
- Fix the front-load first. It is 30 of the 100 points and usually the cheapest edit: move the phrase a buyer would type into the first 40 characters and leave the rest alone.
- Re-check after you edit. Marketplaces take a while to show an edited title on the public page, so give it a few minutes before the score changes.
- If the listing needs rewriting rather than fixing, the generator writes the whole thing — including the tags this page cannot see.