Free title checker for Etsy, eBay, Amazon, Walmart, Shopify and Depop

What the three checks actually measure

The short version is above the FAQ. The precise version is worth a paragraph, because two of the three have an edge that catches people out — and because what a tool declines to measure says more about it than what it measures.

• Length against this platform's cap. Characters, spaces included, compared with the number that platform publishes — or, where it publishes none, with ours, labelled as ours.
• What survives the first line. The opening 40 characters shown back to you, because that is roughly what a phone lists above the fold and what a search engine reads first.
• Words you repeat. Repetition across the whole title, plus the comma-separated segment count that turns a title into a keyword list.

And here is the part most tools in this category leave out. There are three things this page cannot tell you, and no amount of paste-and-check will change that:

• Where your listing ranks — no tool outside the marketplace can see that, including this one.
• How many people viewed or favourited it.
• Whether it sold, or would sell better with a different title.

Nothing on this site is going to be dressed up as a prediction about sales or views, because we cannot see either. What a checker can do is tell you when a title breaks a rule the platform published, and show you the part of it a shopper will actually read. That is a smaller promise and a keepable one. If you want a whole live listing scored rather than one field checked, the listing checker reads a public URL and gives it a number.

The cap is not one number — it is six

The picker above the box changes real numbers, not a label. Here is every one of them, and — the column that matters more — whose number it is.

• Etsy: Etsy publishes the 140-character cap and no recommended length. The shorter target is our reading of its 2026 guidance, which asks for a natural title under fifteen words and says nothing at all about how search treats the long keyword-chain titles it used to reward — in either direction.
• Amazon Handmade: Amazon cut this cap from 200 to 75 on 27 July 2026 and added a second searchable field, Item highlights, of 125 characters. Aiming a little under the cap is ours: Amazon only displays the highlights field while the title stays under 75, so writing to the last character costs you the other field.
• eBay: The 80 is enforced by eBay's own API, not merely recommended. Using most of it is our advice rather than eBay's, and it matters more here than anywhere else: eBay gives a seller no tags field, so the title and the item specifics are the only places a searched phrase can live.
• Shopify: Both numbers are Shopify's, and neither is really a marketplace rule — they are the page-title limits of a storefront you own. It is also the one platform in the picker with no marketplace search of its own behind it, so the title is written for site search and for Google rather than for a ranking algorithm somebody else operates.
• Depop: Depop has no title field. The first line of the description does that job, and Depop publishes no character count for it — not for the description, not for the first line, not for where its app clips the text. Both numbers here are ours: roughly one phone-width line. Say that Depop publishes no length; never that Depop has no limit.
• Walmart: Walmart publishes both, and a shape as well: brand, then the defining quality, then the item name, then pack count and size. It also publishes a list of words it rejects outright, which no other platform in this picker does.

Every date in the last column is the day we last read that platform’s own documentation, not the day we last touched this page. Etsy’s is Etsy Seller Handbook: New Guidance for Listing Titles; Walmart’s is Walmart Marketplace Learn: Product Detail Page overview (name ≤150, key features 3–10 × ≤80, one paragraph ≥150 words, prohibited content). If you are reading this long after the date beside a row, check it yourself — that is what the date is for. The same treatment for tags, materials and descriptions is on the listing-limits reference, with every source listed and the table available as JSON.

One title, six verdicts — worked through

This is the whole argument for a checker that knows which platform you are on, and it takes one example to make. Here is a title for a personalized hand-poured lavender soy candle, written at a length that feels entirely reasonable:

Personalized Lavender Soy Candle Hand-Poured in a Reusable 8 oz Amber Glass Jar(79)

Run through the checker — the same function the box above calls on your own text — it comes back fine on Etsy, eBay and Walmart and too long on Amazon Handmade, Shopify and Depop. One string, three passes and three failures, and nothing about the title changed:

Shorten it and the disagreement disappears. The same product, said once rather than listed:

Personalized Soy Candle with Hand-Poured Lavender Scent(55)

That is 55 characters passing every cap in the picker, with the product, the material, the scent and the personalisation all inside the first line. Which is the point the two pictures make between them: a title long enough to be interesting on one marketplace is a title that gets cut on another, and the only way to know which is to check against the right number.

Fitting is not the same as working

A title that fits is not the same as a title that works, and the checker says so even when the counter is green. Two rules do most of the work.

The first 40 characters are the title, as far as a lot of readers are concerned. That is roughly what a phone shows in a results list before the text runs out, and it is the opening a search engine reads first. The tool prints those characters back to you as soon as you have typed that many, because seeing the fragment on its own is a faster test than any advice about it: if the fragment does not say what the thing is, the title does not either.

A list of phrases is not a title, and two platforms will tell you so. Etsy and Walmart both ask for a brief, natural name — the item stated once, key traits first, no chains of near-duplicate phrases. Etsy’s own wording is to consider staying under 15 words and to try not to repeat words. The checker warns at 4 comma-separated segments and again on any word used twice. On Amazon Handmade, eBay, Shopify and Depop the advice inverts: those platforms reward distinct searched phrases packed into a much smaller budget, so the same title gets judged on how much of the space it uses rather than on how short it is.

Here is what the old keyword-chain school looks like when it meets the cap it was written for:

Personalized Soy Candle Gift for Her, Handmade Soy Candle, Scented Candle Gift, Custom Candle for Mom, Birthday Gift for Her, Unique Gift Idea(142)

142 characters — over Etsy’s 140 by 2, which is the least of it. It is 23 words against a guideline of under 15, it is 6 comma-separated segments rather than a name, and four of its words turn up more than once — “soy”, “candle”, “gift” and “her”. The checker names all of that at once. Where those phrases should have gone is the tags field — which is what that field is for, and the tag generator will build them for you from the same keyword.

One thing we will not tell you: that a long title written to the older advice is being punished. Etsy has never said so, in either direction, and the claim that it has traces to a third-party tool rather than to Etsy. Our scoring declines to punish it and the guidance here says what changed, which is as far as the evidence goes. The full title guide works through the rewrite at length.

The rules that belong to one platform only

Length is the part every platform has in common. What the checker switches to along with the number is a set of rules that are simply false everywhere else — and these are the ones that get a listing rejected rather than merely buried.

Depop has no title field at all. Its listing flow goes photos, then description, then structured fields, and there is no title box anywhere in it. The first line of the description does that job, which is why the checker calls the field “first line” there and why the advice is about what survives one phone-width line. Depop publishes no character count for it — we checked its help centre and its blog on 2026-09-04 — so the 65 the counter shows is ours, and labelled as ours in the table above. There is a version of this tool that knows that by default: the Depop listing name checker.

eBay and Walmart give a seller no tags field. On eBay the searchable text is the 80-character title plus the item specifics, and that is the whole of it — so every phrase you decided not to put in the title on Etsy has nowhere else to go here. The item specifics guide covers the half of that the title cannot hold.

Walmart rejects promotional wording outright. Not down-ranks — rejects. Its published list includes “free shipping”, “hot sale”, “best-selling” and “clearance”, and it also wants the name in a fixed shape, brand first. Paste this into the box with Walmart selected:

HANDMADE Lavender Soy Candle, Free Shipping, Hand-Poured 8 oz Amber Jar(71)

71 characters, comfortably inside Walmart’s 150 — and the checker still flags it. It names the promotional wording, “free shipping”, and separately the shouting: “HANDMADE” breaks a second Walmart rule, on ALL-CAPS words, that has nothing to do with what the words mean. Both are rules false for the other five platforms in the picker, which is exactly why a checker assuming Etsy would have waved this through. The Walmart listing rules set out the full shape.

Amazon Handmade has a second searchable headline. Item highlights, 125 characters, indexed alongside the title rather than beneath it — and only displayed while the title stays under its 75. Writing to the last character of the cap therefore costs you the whole of the other field. The checker cannot see that field, because it only ever sees the one string you pasted; the generator writes both.

Why not use the marketplace's own title tool

It is a fair question and it got fairer recently, so here is the straight answer. Etsy now ships a title-suggestion tool of its own, announced in its Seller Handbook. It reads a listing you already have and proposes a title matching its current guidance, and it can work through several listings at once. It lives in the search-visibility dashboard and in the Etsy Seller app. It is free, it is built by the people who run the search engine you are trying to appear in, and if you sell on Etsy and nowhere else you should use it.

Three things it is not, and all three are why this page exists. It is Etsy-only, so it has nothing to say the moment the same product goes up on Amazon Handmade, eBay, Shopify, Depop or Walmart — and as the table above shows, those five disagree with Etsy and with each other about how long a title may even be. It lives behind your shop login, so you cannot point it at a listing that is not yours, which rules out the most useful thing you can do with a checker: reading a competitor’s title to see how they spent their first line. And by Etsy’s own description it works on listings written in English. This page runs on a public URL, covers Etsy, Amazon Handmade, eBay, Shopify, Depop and Walmart, and the interface is in four languages.

Where we agree with Etsy is worth saying too. Its 2026 guidance — state what the item is, key traits first, consider staying under 15 words, try not to repeat words, move gifting and subjective phrases out — is the same advice this checker gives, because we read the same page they published. We are not offering a rival theory of Etsy search. We are offering the same rules, applied to five more platforms that have their own.

The handbook article is Etsy Seller Handbook: New Guidance for Listing Titles. One caution if you go looking: the date stamped on that page moves when Etsy revises it, and independent coverage of the same announcement is considerably older, so treat the stamp as a revision mark rather than a publication date. We last read it on 2026-09-24. Sellura is not affiliated with Etsy.

Free here, and what the rest of it adds

This page is not a trailer. The checks are the whole thing, they run in your browser, there is no account and no usage cap, and nothing is held back. What the full generator adds is not a better verdict on the same title; it is a larger amount of the work — which is a difference we can describe honestly, so here it is as a list of jobs rather than a promise:

What the right-hand column does not contain is a claim about what happens after you publish. We cannot see your sales, your views, your favourites or where a listing ranks — nobody outside your own seller dashboard can — so no number on this site will ever be presented as one.

Related tools and guides

• How to write an Etsy title — The long version of the rules this page checks
• eBay title checker — The 80-character cap on its own, with eBay's advice
• Depop listing name checker — The platform with no title field at all
• Listing checker — Score a whole live listing from its public URL
• Tag generator — The field the phrases belong in once they leave the title

Sellura is an independent tool and is not affiliated with Etsy, Amazon Handmade, eBay, Shopify, Depop or Walmart. Every limit quoted on this page is read from each platform’s own published documentation, on the date shown beside it — or marked as ours where the platform publishes nothing.