AliExpress product titles: the real length limit, and what the rest of the listing allows

How long an AliExpress title can be

AliExpress publishes its listing caps in its Open Platform API documentation. The current posting API for overseas merchants caps the title at 218 characters and, in its older title field, says the title supports multiple languages. The current APIs for local and cross-border stores publish no title length at all. AliExpress's public Rules Center adds a recommendation for local goods: "It is recommended to keep the title length between 79 and 128 characters" (General Requirements for Releasing Local Goods on AliExpress, released 31 December 2024). That is advice, not a cap.

One thing the API docs cannot show is the form in Seller Center. Which cap that form enforces for your type of seller is only visible from inside a seller account, so treat 218 as the ceiling AliExpress documents, not a promise about every form.

How to sell on AliExpress from the US: who can join, fees and the listing rules →

Sources: AliExpress Open Platform: aliexpress.solution.product.post (title up to 218 characters), checked 22 October 2026 · Alibaba developer centre: AliExpress edit API (title up to 218 characters), checked 22 October 2026 · AliExpress Open Platform: aliexpress.local.service.product.post (description modules), checked 22 October 2026 · AliExpress Rules Center: General Requirements for Releasing Local Goods, 3.1 Title Requirements (79 to 128 recommended, brand + attributes + model or type, no overused keywords; released 31 December 2024), checked 1 November 2026

Where the 128 comes from

The 128 is in the error table of aliexpress.offer.product.post, the posting API AliExpress used before the current one. Its documentation is still public on the Alibaba Group developer centre, and many guides still print its 128 as the AliExpress limit.

That older API had other rules worth knowing if you work from an older guide or bulk file. They are rules of the retired API, and the current one does not repeat all of them: it takes a title in more than one language, for example.

• Title of 1 to 128 characters, in ASCII characters only.
• Description of up to 60,000 characters.
• No @ sign and no links to non-Alibaba sites in the description.
• Custom attribute names of up to 40 characters, values of up to 70, and 4,000 characters for all custom attributes together, names in English.

Source: Alibaba developer centre: aliexpress.offer.product.post, the retired posting API (128, ASCII, 60,000, attributes), checked 22 October 2026

No keywords field, so the title carries the search words

None of AliExpress's posting APIs has a keywords or tags field. The words a buyer types can only reach your listing through the title, the category attributes and the description, and the title is the one of the three that every buyer sees in the search results.

For local goods AliExpress recommends 79 to 128 characters, built as "Brand Name + Attributes (Material/Features/Color/Style, etc.) + Goods Model/Type", and it lowers the search ranking of goods with "unreasonably repetitive or excessively similar keywords" (General Requirements for Releasing Local Goods on AliExpress, released 31 December 2024). Sellura writes to about 120 characters, a target of our own inside that range: enough for the item, its model and the specs a buyer compares, and no reason to fill the rest with words nobody searches for.

• Start with what the item is, in the words a buyer would type.
• Then the brand or model, if you are authorised to sell that brand.
• Then the specs a buyer compares: size, capacity, material, compatibility.
• Then the colour or pack size, each word once. This order is ours. AliExpress's own formula for local goods puts the brand first.

Search phrase ideas for an AliExpress listing →

Sources: AliExpress Open Platform: aliexpress.solution.product.post (no keywords parameter), checked 22 October 2026 · Alibaba developer centre: aliexpress.offer.product.post (no keywords parameter), checked 22 October 2026 · AliExpress Rules Center: General Requirements for Releasing Local Goods, 3.1 Title Requirements (79 to 128 recommended, brand + attributes + model or type, no overused keywords; released 31 December 2024), checked 1 November 2026

One title, inside AliExpress's 79 to 128 characters

Here is one title built part by part, with the running character count. Each part answers a question a buyer would otherwise have to open the listing to ask, and the whole title ends at 112 characters, inside the 79 to 128 AliExpress recommends for local goods and under our 120 target.

The order is the point. A buyer scanning the results reads from the left, so the item and its size come first and the colour comes last.

Check your title against AliExpress's 218 characters →

The description: HTML on the web, plain text in the app

AliExpress takes two descriptions. The web (PC) description can carry HTML. The mobile description cannot: its field says it does not support the html and dynamic module types, and AliExpress's description format guide says those two types can only appear in the web version.

On length, the only character cap AliExpress prints is the 60,000 in its retired API. The current APIs limit the description by structure instead, such as at most 3 information modules in the web version for local and cross-border stores. Writing the description as plain text gives one version that reads the same on the web and in the app.

Sources: AliExpress Open Platform: aliexpress.solution.product.post (web and mobile description), checked 22 October 2026 · Alibaba developer centre: AliExpress description module format (html only in the web version), checked 22 October 2026 · AliExpress Open Platform: aliexpress.local.service.product.post (at most 3 information modules), checked 22 October 2026

Images, brand and variant names

The current posting API takes a maximum of 6 main images. AliExpress publishes no size or aspect ratio in that API, so any number you see for those is someone's recommendation, not AliExpress's.

The brand is not free text. It has to be a brand you have applied for and are authorised to sell, and the retired API's documentation says the brand attribute cannot be custom. Variant names have their own limit, listed below.

• Up to 6 main images per product.
• Brand: only one you are authorised for, never a custom value.
• Custom variant (SKU) values: up to 70 characters, without the four symbols # : = and the comma.

Sources: AliExpress Open Platform: aliexpress.solution.product.post (6 images, brand, SKU values), checked 22 October 2026 · Alibaba developer centre: aliexpress.offer.product.post (brand attribute cannot be custom), checked 22 October 2026

What AliExpress doesn't publish

Several rules that guides attribute to AliExpress do not appear in any AliExpress page we could read on 22 October 2026 or on a second reading on 1 November 2026. We do not present them as AliExpress's. Where Sellura follows a rule of its own, it says so.

AliExpress may enforce more than it publishes, in Seller Center or in its search. These are the gaps, so you can tell a published rule from a tool's or a blog's opinion.

• A rule on promotional words or ALL CAPS in titles. Sellura avoids both as a rule of its own.
• The cap the Seller Center form enforces for each type of seller. Only a seller account shows it.
• A character cap for the description in the current APIs.

What Sellura does here, and what it doesn't

Describe the item and Sellura returns an AliExpress title inside the 218 characters, written to about 120 with the item first and each word once, up to 8 attributes as short name: value lines, search phrases to work into the title, attributes and description, and a plain-text description. The title preview and the 0–100 score are free on every generation, with no card. The score is deterministic, so the same listing always gets the same number, and each weak factor comes with one fix written for that listing.

A credit unlocks one finished listing, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't grade AliExpress links, because the public page loads the description separately and a score on half a listing would be wrong, so paste the title and description into the free Listing checker instead. It doesn't post to AliExpress or track where a listing ranks, and it has no research database or ads analysis.

Write the AliExpress listing, score and title free → · Check the listing you have: paste its title and description →