Sellura

For Shopify sellers

Shopify description generator

Type what you sell and get a Shopify product description, an SEO page title inside 70 characters and up to 20 product tags.

On Shopify the description is the copy of your own product page. Google reads it, not a marketplace's search box, and the snippet Google shows has a field of its own.

Score and title free

Free, no card: the 0–100 score and the title, 15 times a week without an account, then with a free one. The full Shopify description and the rest of the listing unlock with 1 credit: Starter $15 a month for 25, Pro $24 for 65. A new account gets 1 credit.

Three numbers Shopify publishes for a product page

All three are about how the page shows up in a search engine. Shopify's help prints no length for the description itself.

SEO page title

70
The most the page title field takes, per Shopify's SEO help.

Page title Shopify advises

60
Shopify's advice, so the title is not shortened in search results.

Meta description

160
Shopify's recommendation. Its product help adds that past 320 the text might be cut.
Checked 1 November 2026.
Shopify's SEO help allows up to 70 characters in a page title, advises 60, and recommends 160 characters for a meta description, which is set per product page. Its product help warns that a search listing description over 320 characters might be cut off, and its Sidekick help lists product descriptions among what the Generate text icon writes.Sources: Shopify Help: Adding keywords for SEO · Shopify Help: Adding and updating products · Shopify Help: Generating text with Sidekick

Who reads a Shopify description

On a marketplace, the description competes inside one site's search. On Shopify there is no such search to rank in. The description is the body of a page on your own domain, and the readers are the shopper who landed on it and the search engine that sent them. Shopify's SEO help asks for readable, unique phrases that include some of your keywords, which is advice for a web page rather than for a listing.

So the generator writes the opening for both readers. The product and what makes it different come in the first 160 characters, the length Shopify recommends for a meta description, and the rest covers what a shopper checks before buying: material, size, care.

Shopify product SEO, end to end · Shopify tag generator

The rule only Shopify has: the snippet is a separate field

Shopify is the one platform in this set where the text Google shows under your link is written in a field beside the description, under the product's search engine listing. Amazon, Poshmark, Vinted and AliExpress give you no such field: their pages are their own, and their snippet is theirs to write.

Shopify prints two lengths for it in two places. Its SEO help recommends 160 characters. Its product help says text over 320 might get cut off in search results. Write to 160 and nothing important sits in the part that may be dropped.

Check a 70-character page title · One product, a different listing per marketplace

Shopify already has a Generate text icon. What this adds

Shopify's admin has its own writer: its Sidekick help lists product descriptions among what the Generate text icon produces. If one description for one store is the whole job, that icon is already in front of you.

  • A 0–100 score on every generation, the same number every time for the same text, with one fix per weak factor.
  • The SEO page title inside 70 characters and up to 20 tags of 40 characters, written in the same pass. Both counts are our shape: Shopify allows 250 tags of 255.
  • The same product written for every other marketplace Sellura supports, each to its own limits, if you sell beyond your store.
  • A CSV export of the fields.

Write the whole Shopify listing

Before you paste it into Shopify

Read the output against the product, then against Shopify's editor. Two things in the example below need a hand.

  • The subheadings came back wrapped in ** marks. Shopify's editor does not turn those into bold, so delete the marks and set the subheadings bold with its toolbar.
  • Processing times. The example promises 3–5 business days, a number the form never gave. Put in your own or delete the line.
  • Claims you cannot back. Ethically sourced appeared among the highlights it wrote without being typed in.
  • The meta description: copy the first sentence into the search engine listing field, and trim it to 160 characters.

Grade the listing for free

What is free, and what Sellura does not do

The title and the 0–100 score are free on every generation. The description, the tags and the highlights unlock with a credit. Sellura does not connect to your Shopify admin, does not publish the product, has no keyword volumes and does not track where the page ranks.

Plans and what a credit buys · What Shopify takes per sale

One Shopify description the generator wrote, unedited

On 19 October 2026 we typed one product into Sellura's generator, on a test deployment of the site, with Shopify picked. The form is as it was filled in. The title and the description are what came back, character for character, marks included.

What was typed into the generator

Hand-knit merino wool beanie · Accessories / Hats

  • 100% merino wool
  • Ribbed knit
  • One size

Key benefit: Soft, itch-free warmth that breathes. Buyer: People who want a warm, soft winter hat.

What Sellura returned, 19 October 2026

Score 98/100

Product title · 46/70 characters

Merino Wool Beanie Hand-Knit Ribbed Winter Hat

Description · 1,266 characters

This hand-knit merino wool beanie delivers soft, itch-free warmth that breathes — making it the winter hat you'll actually want to wear every day. Crafted from 100% merino wool, it regulates your body temperature naturally, keeping you cozy without overheating. **Why merino wool?** Unlike scratchy standard wool, merino fibers are ultra-fine and gentle against bare skin — perfect for anyone who usually finds wool hats uncomfortable. It also wicks moisture away and resists odors, so it stays fresh through long days outdoors. **Thoughtfully made** Each beanie is hand-knit in a classic ribbed pattern that stretches to fit a wide range of head sizes without losing its shape. One size fits most adults comfortably. **Size & Fit** One size | Ribbed knit provides natural stretch | Fits most adult head sizes **Care Instructions** Hand wash in cool water with a gentle wool-safe detergent. Lay flat to dry. Do not tumble dry or wring. **Shipping & Processing** Because each beanie is individually hand-knit, please allow 3–5 business days for processing before shipment. Ships carefully packaged to arrive in perfect condition. Looking for a thoughtful gift or a personal cold-weather essential? This merino wool beanie is the one — add it to your cart today.

Generation 6765032d on a test deployment of sellura.io, shown as it came back. The score is today's scorer run on this exact text.

What to notice: the product and its main benefit sit in the first sentence, short enough to reuse as the meta description, and each block answers one question a shopper has: why this wool, how it fits, how to wash it.

What to fix before it goes live: the ** marks around the subheadings, and the 3–5 business days, which nobody typed. The score does not catch either, because the score measures the listing's shape and words, not whether a claim is true.

Since this example was written, the generator removes ** and other Markdown marks before you see a description, and it is told to write a processing time only when you give one. It also warns you when a listing holds a number or a shipping promise the form does not, and this example gets that warning for the 3–5 business days.

Questions, answered

Is the Shopify description generator free?
The title and the 0–100 score are free on every generation, with no card. The full description, the tags and the highlights unlock with one credit. Plans start at Starter, $15 a month for 25 listings.
How long should a Shopify product description be?
Shopify's help prints no length for the description. It recommends 160 characters for the meta description and 60 for the page title, so the generator puts the product and its difference in the first 160 characters and writes the rest for the shopper.
Is this better than Shopify's own Generate text?
It does a different job. Shopify's icon writes inside your admin. Sellura scores what it writes 0–100, writes the page title and tags in the same pass, and can write the same product for every other marketplace it supports.
Does Shopify use the description as the meta description?
The meta description is its own field in the product's search engine listing section, and Shopify recommends 160 characters for it. Copy the first sentence of the description there.
Why does the output have ** around headings?
The example on this page came back that way, before the generator was changed. It now removes the marks before you see a description. If you paste an older one, remove them and apply bold from Shopify's toolbar.
Does it publish to my store?
No. Nothing connects to your Shopify admin. You paste the fields or export a CSV.