Free TikTok Shop tool
TikTok Shop title checker
TikTok Shop lets a US product name run from 1 to 255 characters and grades 25 or more as Good, but most names lose their tier on words, not length: a promotional phrase, a list of colours, a word repeated too often. Paste your product name below. The checker measures it, flags the promotional phrases and repeated words it finds, and shows the first 40 characters a phone shows.
Want one written instead? The generator writes the product name from a short description of the item, with the hidden search terms beside it; the name preview and a 0 to 100 score are free.
Four numbers, and whose they are
Three are TikTok Shop's, from its Partner Center and US Academy. One is ours, and the checker says so.
Product name, US
- 255
- TikTok Shop's cap: its Create Product API takes 1 to 255 characters.
Floor for the Good tier
- 25
- TikTok Shop's US Academy grades a name of 25 to 255 characters as Good.
Hidden search terms
- 15 / 250
- TikTok Shop's: up to 15 phrases, 250 characters in all, never shown to shoppers.
Our target
- 100
- Ours, not TikTok's: room for the item, one or two traits and its use. TikTok asks only for "concise".
What TikTok Shop marks a product name down for
Every title check TikTok Shop runs on a US listing is a Fair code, which means one of them is enough to hold the whole listing at Poor. The name must contain a word that says what the item is, and it must not carry promotional phrases such as "Last unit", "50% discount" or "Limited time only", stock words like "low stock", lists of colours, sizes or quantities, or any word more than 4 times.
The Academy adds the habits of a Good name: 25 characters or more, standard letters and numbers, numerals rather than words for quantities ("2", not "two") and short units (cm, oz, in). None of that is about filling the 255.
- Say what it is, in the words a shopper uses: "Insulated Tumbler", "Linen Tablecloth".
- Then one or two traits that set it apart: size, material, the part that matters.
- Then what it is for, if that helps: "for Travel", "for Gym".
- No "best seller", "limited time", "sale" or discount wording.
- No colour, size or pack lists: those are variants, set in the listing.
TikTok Shop listing quality: every code from Poor to Good · TikTok Shop SEO: title, search terms and description
No colours or sizes in the name: the rule eBay and Etsy don't share
On eBay a colour and a size in the title help a buyer's search match the item, and on Etsy they are among the first traits the 2026 guidance asks for. TikTok Shop treats the same words as a fault: its diagnosis code for variety words lists "red/blue/green", "5 colors", "plus size, plus size set" and "set of 4, set of 6" as phrases to remove. Colours, sizes and pack counts are variants you set in the listing, and the shopper picks one there.
The second difference is the field next to the name. TikTok Shop gives every listing up to 15 hidden search terms, 250 characters in all, which shoppers never see and which TikTok says are used only in search. That is where the other ways of saying the item go, so the name never has to carry them.
TikTok Shop product titles: the 255 characters and the hidden search terms · Rewriting a listing for each marketplace
The 100 is ours, and why the checker uses it
TikTok Shop publishes a cap of 255 and a floor of 25 for the Good tier, and asks only that a name be "concise, accurate, and free of unnecessary content". It gives no length to aim for. So the checker measures against 255 and Sellura's generator writes to a target of its own, about 100 characters: room for the item, one or two traits and its use, well above TikTok's 25.
A name can run longer and still be fine. What matters more on a phone is the first 40 characters, which is what the checker shows back to you: the item and its main trait belong inside them.
What the checker reads, and what it doesn't
It runs in your browser, so nothing you paste is sent anywhere and there is no limit on how often you run it. It reports, in order:
- Length against TikTok Shop's 255, and the first 40 characters as a phone shows them.
- Promotional phrases from TikTok's own examples and similar wording: "best seller", "limited time" and the like.
- Repeated words. The checker flags any repeat, which is stricter than TikTok's more-than-4 rule: a second "tumbler" buys no extra match.
- Not yet: colour and size lists such as "Pink/Blue/Green" or "5 Colors". Read for those yourself; TikTok marks them down.
- Not the search terms, the photos or your quality tier: those live in your Seller Center.
What the free check doesn't do
This page checks one product name. It doesn't write one, and it doesn't see how your listing performs: Sellura has no access to your sales, your views or your listing's tier.
- Free here: the name measured, promotional phrases and repeats flagged, the phone lead shown.
- In the generator: a product name of about 100 characters written for you, plus 12 hidden search terms of up to 20 characters inside TikTok's 15 and 250 (our layout), 5 key product features and a description of 300 characters or more.
- The name preview and a 0 to 100 score are free on every generation; a credit unlocks the finished listing. Starter is $15 a month for 25 credits, Pro $24 a month for 65 plus bulk.
- The score is deterministic: the same listing always scores the same number, so a change you make is a change you can see.
Write the whole TikTok Shop listing, name and score free · TikTok Shop fee calculator: what you keep after the referral fee
A marked-down name and a Good one, both run through the checker above
Two names for the same insulated tumbler, pasted into the tool at the top of this page on 1 November 2026. The bar is drawn against our 100-character target; the tick sits at 40 characters, about where a phone stops showing the name.
What the checker flags
BEST SELLER!! Insulated Tumbler 40 oz Tumbler Pink/Blue/Green 5 Colors Tumbler Limited Time
91/100 characters · our target 100 · phone lead 40 · cap 255
91 characters, inside the 255, so length is not the problem. The checker flags "best seller" and "limited time" as promotional phrases and "tumbler" as repeated. It does not flag "Pink/Blue/Green" or "5 Colors", but TikTok's own diagnosis lists exactly that kind of phrase as variant words. That is two of TikTok's Fair codes in one name, promotional and variant, and either one holds the listing at Poor; the triple "tumbler" is under TikTok's more-than-4 line, but it wastes the words.
What it passes
40 oz Insulated Tumbler with Handle and Straw, Stainless Steel, Leakproof Lid for Travel
88/100 characters · our target 100 · phone lead 40 · cap 255
88 characters, 14 words, no repeats and no promotional phrases: the checker's only note is to keep the key words in the first 40, and "40 oz Insulated Tumbler with Handle and " already does. The colours go in as variants; "travel mug" and "water bottle with straw" go in the hidden search terms.
The second name is shorter and says more: what it is, its size, what comes with it, what it is made of and what it is for, each once.
Questions, answered
What is the character limit for a TikTok Shop product title?
Is there a TikTok Shop title generator?
What words can't I use in a TikTok Shop product name?
Can I put colors and sizes in a TikTok Shop title?
Does the checker send my product name anywhere?
Sellura is not affiliated with TikTok Shop.