Wix title checker: the product name Wix turns into your title tag

All three are Wix's, read in its help centre on 1 November 2026. The second is advice rather than a cap, and it is the one most Wix product names miss.

Product name cap

80

Wix's product form, its CSV template and both catalog APIs stop the name at 80 characters.

Title tag Wix recommends

60

Wix's advice for product names and title tags. Your site name is added after the name by default, so it shares these 60.

Meta description Wix recommends

156

Not part of the title, but built the same way: from your description, unless you write one in the product's SEO settings.

A Wix store has no marketplace search to rank in. Shoppers reach a product from Google, and Wix's help lists where the product page's search fields come from by default: the title tag is the product name and the site name, the meta description is the product description, and the URL slug is the product name. So the name you type in the product form is the blue link in Google, the start of the browser tab and the end of the page's address.

That is why the checker treats the name as a title tag and not as a label on a shelf. The words a shopper types into Google belong at the start of it, in plain language, each once.

• Title tag: the product name, then the site name. Wix recommends 60 characters or fewer.
• URL slug: the product name. Wix recommends keeping it short and easy to read.
• Meta description: the product description, unless you write one. Wix recommends up to 156 characters.
• Product name: up to 80 characters in Wix's product form.

Wix product SEO: the name, the title tag and the description · Write the first 156 characters of a Wix description

On Etsy, eBay, Amazon, Walmart or Depop, the title is the listing's own, and it is ranked by the marketplace's search box. On a Wix store the product name reaches Google with your site name added after it, and Google decides how much of the line to show. Wix's 60 is for the whole title tag, so a long site name shortens the room the product has.

A 43-character name on a site called Clay & Kiln comes to about 57 characters with a separator. The same name on a site called The Speckled Pottery Studio London runs past 75 before the product has said anything more. You have two ways out, both in Wix's own settings: a shorter name, or your own title tag in Edit SEO Settings under Marketing & SEO, the product first.

The multi-marketplace title checker

Wix will not take a name past 80 characters, in the product form, the CSV import template or either catalog API. Under that cap, its advice is 60. The checker reports both: it fails a name over 80, and it says when a name is short enough to leave out what the item is (under about 30 characters) or long enough to read as a keyword list.

Short is not a goal in itself. Handmade Mug at 12 characters says nothing a shopper can compare. The useful length is the item, then the one or two details that set it apart: material, size, colour or finish.

• Product first, in the words a shopper types: ceramic coffee mug, not Morning Bliss.
• Then one or two details that set it apart: speckled glaze, 12 oz.
• Each word once. A second mug buys no extra match and costs characters.
• No sale words, no capitals for emphasis, no emoji. They go into Google as written.

Wix lets you add keywords to a page as meta tags, up to 10 a page, and says in the same help article that Google and the other major search engines don't use keywords in meta tags as a ranking factor. Wix's product tags, added in the product form, are there to organize and filter your products, and Wix's help says nothing of them as a search signal.

So on Wix the words that are read for search are the ones on the page: the name, the title tag, the description and image alt text. That puts more weight on the name than on any marketplace with a tags field, and it is why this checker reads the name as the place your main phrase lives.

Wix product description: the snippet, the length and a template

It runs entirely in your browser: nothing you paste is sent anywhere, so there is no account and no limit on how often you run it. What it reports:

• Length against Wix's 80-character cap.
• Too thin to say what the item is, or long and wordy enough to read as a list, judged around Wix's 60.
• Keyword chains: four or more comma or pipe separated chunks read as a list, not a name.
• Repeated words, which cost characters and buy no extra match.
• The first 40 characters, shown back to you, since that is what a phone shows of the link before it cuts.

How Sellura's 0–100 score is calculated

It checks a name. It doesn't write one, and it can't see your store: Sellura doesn't open Wix store links, since every store sits on its own domain, and it has no access to your traffic, your sales or where a page ranks in Google.

• Free here: the name against Wix's 80, the 60-character advice, repeats, keyword chains and the phone lead.
• Free in the generator: a 0–100 score and the name preview on every generation, no card.
• With a credit: the finished Wix product, a name aimed at 60, a description whose first 156 characters read as a snippet, 8 search phrases and 8 highlights.
• The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix.

Write the whole Wix product, score and name free · What Wix takes from a sale

Two names for the same mug, pasted into the tool at the top of this page. The bar is Wix's 80-character cap, and the tick sits at the 60 Wix recommends for the title tag.

Wix accepts both names. The difference is what Google shows as the link, what the page's address becomes, and how much of your site name is left on screen.