WooCommerce product title checker: test the name Google shows

WooCommerce publishes none of these. All three are Sellura's, and the page says so each time, because a number printed without its owner is how a budget turns into a rule nobody wrote.

Most we write a product name to

70

Ours. Room for the whole name and a short store name on one results line.

What we aim for

60

Ours too. It leaves space for the " - Site name" WordPress adds after the name.

Product tags we write

10 × 30

Ours. Each tag gets a landing page of its own on your store, so a few precise phrases.

On a marketplace the title is one field inside somebody else's search. On a WooCommerce store the product name is the page itself, as far as Google is concerned. WordPress builds the page's title from it, a hyphen and your site name, so "Lavender Soy Candle in Amber Glass Jar - Wick and Wax" is what the results line works from. Your theme prints the same name as the heading, and WooCommerce's own structured data for search engines carries it as the product's name.

The fourth job is easy to miss. WooCommerce makes the slug, the last part of the web address, when you first save a new product, and its documentation says changing the name of an existing product does not change the slug. A rushed first name stays in the address until you edit the slug by hand.

• Page title in Google: the name, a hyphen, then the site name (WordPress core, unless your theme or an SEO plugin changes it).
• Heading on the product page: the name as written.
• Web address: built from the name at the first save, then left alone when you rename.
• Structured data: WooCommerce's own markup uses the name as the product's name.

WooCommerce SEO: the name, the two descriptions and the tags · Short description vs description: which one Google gets

Everywhere else in Sellura's list, the field you check has its own rule. Etsy caps a title at 140 characters, eBay at 80, Amazon at 75. Shopify keeps the product title apart from an SEO page title, which takes up to 70 characters with 60 or fewer recommended, so the line in Google can differ from the heading on the page.

WooCommerce itself gives you no second field. The product name is the search line, the heading and the address at once, so one string has to work for a shopper scanning results and for the page they land on. SEO plugins add a separate title field, and if you use one, its title is what Google gets. This checker then still measures the name your shoppers read as the heading.

WooCommerce vs Shopify SEO: what each does with the product page · Every marketplace's title in one checker

WooCommerce publishes no length for the name and Google publishes no length for the title line in its results. A checker with no number has no opinion, so we set one: 70 characters keeps the whole name and a short store name readable on the results line, and about 60 leaves room for " - Site name". If you send products to Google Shopping, Google's own cap for a product title there is 150, and a name written to our 70 sits well inside it.

Most results for a WooCommerce product title limit are plugins and snippets that cut long names short on the shop grid so the cards line up. That changes how a name is displayed on a category page, not what is stored, and not the title WordPress gives the product page. Fix the name itself and the grid takes care of itself.

It runs entirely in your browser, so nothing you paste is sent anywhere and there is no limit on how often you run it. What it reports, in order:

• Length against our 70-character budget, with the first 40 characters shown back to you as the phone lead.
• Repeated words: the same word twice in one name matches no extra searches and costs characters.
• Fragments: a name split by dashes and commas into five pieces reads as a keyword list, not a product.
• A short name: under about 36 characters it tells you which details are missing, such as material, size, colour or pack size.
• Word count, as information. A store name is written for Google and a shopper, so there is no word target.

How Sellura's 0–100 score is calculated

The checker measures length, repeats and fragments. It does not flag the words below, so this is our advice rather than something the tool enforces, and each point follows from what the name turns into.

• Price, sale and shipping words: WooCommerce has its own regular price and sale price fields, and a "SALE" in the name stays in the page title and the address after the sale ends.
• Your store name: WordPress already adds it after the name in the page title, so typing it again spends the line twice.
• Capitals for emphasis and emoji: the field accepts them, and they read as noise on a results line.
• Every variant at once: put the size or colour that defines this product in the name and the rest in its attributes.

How to sell on WooCommerce: setup, costs and the first product

This page checks one name. It doesn't write it, and it can't open your store: WooCommerce pages sit on your own domain, so Sellura reads pasted text, never a link. It sees nothing about your traffic or your position in Google and never reports either.

• Free here: the name measured against our budget, repeats, fragments and the phone lead.
• In the generator: a name of about 60 characters, up to 5 short description points of up to 100 characters, a description and 10 product tags, all budgeted together (our numbers, since WooCommerce publishes none).
• Every generation comes back with a 0–100 score and the name preview, free and without a card. The score is deterministic: the same listing always scores the same, and each weak factor comes with one fix.
• A credit unlocks the finished listing: Starter is $15 a month for 25 credits or $150 a year, Pro is $24 a month for 65 credits plus bulk, or $240 a year.

Write the whole WooCommerce product, with the score free · Plans and credits

Two names for the same candle, pasted into the tool at the top of this page. The bar under each is our 70-character budget, and the tick sits at 40 characters, the part a phone shows first.

WooCommerce accepts both names, since nothing in it rejects a long one. The difference is what a shopper reads on the results line and what the address keeps after the sale is over.