Facebook Marketplace title checker: the 99-character form limit

Meta publishes none of these for a personal listing. Two come from Facebook's own listing form, one from Meta's catalog rules, and one is ours.

Where Facebook's form stops

99

Read in the form on 24 October 2026: at 100 it asks you to shorten the title. Not a published rule.

Our target

65

Ours, borrowed from Meta's catalog advice to stay under 65 so a title isn't cut off.

Catalog product title

200

Meta's published cap, for catalog products in Commerce Manager, not personal listings.

Photos in the form

10

"You can add up to 10 photos", Facebook's form says; Meta's help gives no count.

Search for a Marketplace title limit and you'll mostly find 100. Meta's Help Center doesn't say that, or any number: its steps for selling an item say only to enter the info about your item. The limit you meet is the listing form's. In our test it accepted 99 characters and, at 100, asked to shorten the title and wouldn't go on. So the honest phrasing is "Facebook's form stops at 99", not "Facebook's rules say 100".

The test was done in one non-US account on 24 October 2026, and forms change without notice. If the form ever lets you past 99, you lose nothing by staying inside it.

Facebook Marketplace SEO: title, description and local search · Every marketplace's limits, and whose they are

eBay publishes its 80, Etsy its 140, Amazon Handmade its 75. On Facebook Marketplace the seller-facing help says nothing about length, and the only limit is the one the listing form enforces. Mercari is the one other marketplace Sellura writes for that works the same way.

The other difference is where a Marketplace title is read. Buyers search, then often sort by Distance or Date listed, and price and location sit in their own fields beside the title. So the title only has to say what the item is in the words a buyer types, the item, brand and model first, and leave price, place and urgency to the fields built for them.

Facebook Marketplace not selling? Where buyers drop off · The multi-marketplace title checker

Meta's catalog rules, the only length advice it publishes, recommend under 65 characters "to avoid longer titles displaying as cut off", and ask for no keyword stuffing, no all caps, and no promotional or subjective words like "Sale", "Free Shipping", "Bestseller" or "Great Gift". Catalog products are not personal listings, but they appear in the same small tiles, so we borrow the 65 as our own target.

In practice 65 holds the item, the brand, the model and one or two of size, colour or condition. Past that, a title starts carrying words a buyer reads in the description anyway.

• Item and brand first: "IKEA Kallax 4x4 Shelf Unit".
• Then the size, colour or model a buyer would type.
• No price, place or urgency: "$40", "Brooklyn", "MUST GO" have fields of their own or no place at all.
• No capitals for emphasis and no word twice.

It runs in your browser, so nothing you paste is sent anywhere and there is no limit on how often you use it. It reports:

• Length against the 99 Facebook's form takes, and the first 40 characters as they lead the title.
• Repeated words: a second "shelf" or "Kallax" matches no extra search.
• A short title: under about 40 characters it suggests adding brand, size, colour or material.
• Not yet: price, location or urgency words like "MUST GO". Read for those yourself.
• Not your views or messages: Sellura has no access to your Facebook account.

Write the description buyers read next

This page checks one title. It doesn't write the listing, set the price or post it.

• Free here: the title counted against the form's 99, repeats flagged, the lead shown.
• In the generator: a title of about 65 characters written for you, up to 10 product tags (our number, under the form's limit of 20), and a plain-text description whose first lines give the item and its condition.
• The title preview and a 0 to 100 score are free on every generation; a credit unlocks the finished listing. Starter is $15 a month for 25 credits, Pro $24 a month for 65 plus bulk.
• The score is deterministic: the same listing always scores the same number.

Write the whole Marketplace listing, title and score free · Facebook Marketplace fee calculator: shipped orders and local pickup

Two titles for the same shelf unit, pasted into the tool at the top of this page on 1 November 2026. The bar is drawn against the 99 Facebook's form takes; the tick sits at 40 characters.

The condition and the pickup arrangements go in the description and in Facebook's own fields, where a buyer looks for them.