Shopee product names: the length, the formula and what gets flagged
Par Oleksandr Shaniuk · fondateur de Sellura · Mis à jour le 19 octobre 2026
A Shopee product name should run 25 to 100 characters and follow brand, then product model, then specification, then size, with each word capitalised. Shopee's naming guidelines also ban promotional words such as "Hot Item" and "Best Seller", emoticons, hashtags and the symbols } ~ $ ^ { < ! # @ ; % > and the asterisk, and count any word used more than three times as spam (Shopee's Seller Education Hub for Singapore and the Philippines, read 19 October 2026).
- Product name length Shopee recommends
- 25–100 chars
- No hard cap published
- Description minimum Shopee recommends
- 100 chars
- From its Singapore listing guidance
- Attributes Shopee asks for, at least
- 3
- Which ones depends on the category
- Most times a word may repeat
- 3
- More counts as spam
Shopee publishes no hard cap for Singapore or the Philippines: its developer guide says limits differ by market and type of seller and reach each shop through its listing API. The 25 to 100 is the range Shopee recommends, so treat 100 as the top of good practice, not as a field limit. Paste your current product name and description into the box below for a 0–100 score and the fixes worth making first, or describe the item there to draft a name to these rules, then read why each rule exists.
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How long a Shopee product name should be
Shopee's Singapore listing guidance asks for a product name between 25 and 100 characters and a description of at least 100. Its Philippine guidance on good product names says at least 30. Shopee's basic quality bar sits lower still: a name of at least 10 characters, a description of at least 60 or an image, and at least 3 attributes before a listing counts as qualified.
What Shopee does not publish for these markets is a hard cap. Its developer guide says it has different restrictions for different markets and types of seller, and serves each shop its limits through the API. Numbers you may see elsewhere come from older documents for other markets or from third-party guides, and appear on none of Shopee's current Singapore or Philippine pages.
| What Shopee says | Product name | Description | Where |
|---|---|---|---|
| Recommended for a good listing | Product name25 to 100 characters | DescriptionAt least 100 characters | WhereSingapore listing guidance |
| A good product name | Product nameAt least 30 characters | Description— | WherePhilippine naming guidance |
| Basic quality bar (qualified) | Product nameAt least 10 characters | DescriptionAt least 60 characters, or an image | WhereSingapore and Philippine best practices |
| Hard cap | Product nameNot published; set per market and seller type | DescriptionNot published | WhereShopee developer guide |
From Shopee's Seller Education Hub (Singapore and the Philippines) and its Open Platform developer guide, read 19 October 2026.
Sources: Shopee Seller Education (SG): Optimising your listings (25–100 characters, description from 100), checked 19 October 2026 · Shopee Seller Education (PH): good product name (at least 30 characters), checked 19 October 2026 · Shopee Seller Education (SG): Best practices for listing optimisation (qualified listings, spam rule), checked 19 October 2026 · Shopee Open Platform: Product creation preparation (limits differ by market and seller type), checked 19 October 2026
The formula: brand, model, specification, size
Shopee gives the order outright: product name format equals brand plus product model plus specification plus size. Each part answers a question a buyer would otherwise ask, and the order puts the word most buyers type, the brand, where they read first.
Every word starts with a capital letter, and words are not written in ALL CAPS unless the brand is written that way, such as ASUS or ZARA. The table shows a name rebuilt to the formula from one that breaks most of the rules.
| Product name | What Shopee's rules say about it | |
|---|---|---|
| Before | Product nameHOT ITEM!!! power bank fast charging power bank power bank 20000 | What Shopee's rules say about itPromotional words, banned symbols, ALL CAPS, and power bank three times, the most Shopee's spam rule allows |
| After | Product nameXiaomi Redmi Power Bank 20000mAh 18W Fast Charge USB-C Black | What Shopee's rules say about itBrand, model, specifications and colour, each word capitalised, 60 characters |
Our example, checked against Shopee's naming guidelines and listing best practices, read 19 October 2026.
Check a product name against Shopee's rules →
Sources: Shopee Seller Education (SG): listing best practices (name format, capitals), checked 19 October 2026 · Shopee Seller Education (PH): Good Product Name Guidelines, checked 19 October 2026
The words and symbols Shopee bans
Shopee's naming guidelines rule out subjective commentary and promotional messages, with Hot Item as the example; the Philippine guidelines add Best Seller, Sale, Free Shipping Discount Voucher and prices. They also rule out emoticons, hashtags and the symbols } ~ $ ^ { < ! # @ ; % > and the asterisk.
The spam rule is the one most names break by accident. Shopee counts a word used more than three times, or a word that differs by one letter and is at least four letters long, as spam. A name that says power bank, fast charging power bank, power bank 20000 has already used the same key word three times.
- No promotional words: Hot Item, Best Seller, Sale, Free Shipping, vouchers or prices.
- No emoticons, no hashtags, none of } ~ $ ^ { < ! # @ ; % > and the asterisk.
- No word more than three times, counting near-spellings.
- No shop name, links or contact details; Shopee Philippines prohibits links and contacts in a listing.
Sources: Shopee Seller Education (PH): Good Product Name Guidelines (promotional words, symbols), checked 19 October 2026 · Shopee Seller Education (SG): Best practices for listing optimisation (spam), checked 19 October 2026 · Shopee Seller Education (PH): prohibited listing content (links and contact details), checked 19 October 2026
Two extra rules for Shopee Philippines
Shopee Philippines asks sellers to name products in English, whatever language they write the rest of their shop in.
And if the item is used or refurbished, the name has to say so: Used or Refurbished belongs in the product name, not only in the description or a condition field. A buyer should not discover the condition after opening the listing.
Sources: Shopee Seller Education (PH): naming products in English, used and refurbished items, checked 19 October 2026 · Shopee Seller Education (PH): Good Product Name Guidelines, checked 19 October 2026
What the name cannot carry: attributes, description, photos
Attributes depend on the category, and some are mandatory. Shopee counts at least 3 as part of a quality listing, so fill the ones a buyer checks first, such as brand, size, material or compatibility, rather than repeating them in the name to make up for empty fields.
The description needs at least 100 characters, Shopee recommends, and is the place for dimensions, materials, what is in the box, and care or warranty. Photos are a cover plus up to 8 more, in square 1:1, and the cover is what a buyer sees next to your name in the results.
How to write a Shopee product description, with an example →
Sources: Shopee Seller Education (SG): Optimising your listings (description from 100), checked 19 October 2026 · Shopee Seller Education (SG): adding products (cover plus up to 8 images), checked 19 October 2026 · Shopee Seller Education (SG): product image requirements (1:1), checked 19 October 2026
Shopee's own listing tools, and where Sellura fits
Shopee has its own help for this. Smart Template, which Shopee describes as an algorithm-powered listing assistant, fills in a product name, category and description from a photo when you add a product, and Shopee also offers a Product AI Optimiser. Both are Shopee's own, and worth trying.
Sellura does a different job on the same fields. It writes the name to Shopee's formula and rules from your description of the item, gives the result a deterministic 0–100 score, so the same listing always gets the same number, with one concrete fix per weak point, and writes the same product for eBay, Etsy and the other marketplaces it supports if you sell on more than one.
Sources: Shopee Seller Education (SG): adding products with Smart Template, checked 19 October 2026 · Shopee Seller Education (PH): recommended product name and category auto-filled, checked 19 October 2026
What Sellura does here, and what it doesn't
Describe the item and Sellura returns a product name inside Shopee's recommended 25 to 100 characters, in brand, model, specification and size order, each word capitalised, with no banned symbol, no promotional word and no word more than three times; at least 3 attributes; and a description of at least 100 characters, in English.
The score and the name preview are free on every generation, with no card, and so are the title checker and the Shopee fee calculator. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. A listing you already have goes through the Listing checker: paste its product name and description (Sellura doesn't open Shopee links) for a 0–100 score and the fixes worth making first, with 2 free checks before it asks for a free account. Sellura doesn't post to Shopee and doesn't track rankings, and it has no research database or ads analysis.
Write the Shopee listing, score and name free → · Check the listing you have: paste its name and description → · Plans and credits →
FAQ
What is the maximum length of a Shopee product name?
How should I write a Shopee product name?
What words are banned in Shopee product names?
Can I use ALL CAPS in a Shopee product name?
Does Shopee have its own product name generator?
Write the name in Shopee's order, brand, model, specification, size, inside the 25 to 100 characters it recommends, each word capitalised, with no promotional word, no banned symbol and no word more than three times; in the Philippines, in English, saying Used or Refurbished when it is. Then fill at least 3 attributes and a description of at least 100 characters. To see where your current name loses points, paste it and the description into the Listing checker. To draft a new one, describe the item to Sellura: the name preview and the 0–100 score are free, and a credit buys the finished listing.
Ouvre le générateur pour Shopee.