Listing character limits for every marketplace Sellura writes for

Amazon's bullet point requirements ask for at least three bullets and say the character limits vary by product type. The per-type numbers live in Amazon's product type definitions, which only an app a seller or vendor has authorised can read, so the five bullets of 250 characters on this page are our budget. The 500 per bullet and 1,000 in total that guides quote are Amazon Handmade's published rule.

No readable Amazon page gives a description length either: the 2,000 here is ours. The title's 75, Item highlights' 125 and the search terms' under-250 bytes are Amazon's own, read on Seller Central on 24 October 2026, and an over-limit search terms field is ignored whole, not trimmed.

Amazon cut the product title cap to 75 characters on 27 July 2026 and introduced a second field, Item Highlights, capped at 125. Both are search inputs and Amazon's own forum answer says neither is prioritised over the other.

Our registry itself carried the old 200 for five weeks after the change, with a recommended length of 80 sitting above a cap of 75 — a target larger than the limit it was meant to respect. It held because nothing checked the registry's own internal consistency; a test does now.

If a guide still prints 200, it predates the change or copied something that did.

Etsy's handbook recommends short, readable titles. It does not say that titles written to the older keyword-stuffing advice rank worse, in either direction, and we could find no such statement in the handbook or in archived copies of it.

The widely repeated claim that Etsy penalises long legacy titles traces to eRank, a third-party tool, not to Etsy. We treat long titles with a taper because we think it is right, not because Etsy told us to.

One more trap for anyone dating the source: the revision stamp on that handbook article is a last-revised date, not a publication date.

Depop's help centre describes how to list and how to describe an item without stating a character count for the title line anywhere we could find, and the help centre returns 403 to automated fetches, so a scripted check will report nothing rather than report honestly.

The 65-character figure Sellura works to is our budget, derived from where the first line stops being readable in the feed. It is not a Depop rule, and we would rather say so than let our own number circulate as one.

Hashtags are the same story. Depop's walkthrough of listing an item gives the count, up to five, and no length for one; the 20 characters Sellura keeps each hashtag to, and the 1,000 it writes the whole description to, are ours too (re-checked 4 October 2026).

Walmart Marketplace accepts a product name up to 150 characters, while Walmart's Listing Quality Optimization guide recommends 50–75. The two documents are both Walmart's.

Walmart also constrains the shape, not just the length: the brand goes first, the long description is a single paragraph of at least 150 words, and promotional wording, ALL CAPS and special characters are prohibited in the name.

Shopify's 70-character figure applies to the search-engine listing title — the one written into the page's <title> tag — which is a separate field from the product name shown on the storefront.

Shopify also allows far more tags than a listing needs: 250 per product at 255 characters each. Sellura writes to 20, because tags past that point are inventory organisation, not search.

Shopee's Seller Education Hub for Singapore asks sellers to keep the product name between 25 and 100 characters and the description to at least 100 (read 19 October 2026). Its developer guide says the hard limits differ by market and by type of seller and are served per shop through its API, so no single number on Shopee's current Singapore or Philippines pages is the cap.

The 100 Sellura works to is ours, set at the top of Shopee's recommended range, and the 3,000-character description budget is ours too. Numbers in older Shopee documents for other markets, and the larger caps in third-party guides, appear on none of the current Singapore or Philippines pages we read.

Shopee's rules are about the shape of the name as much as its length: each word capitalised, no promotional words such as "Hot Item" or "Best Seller", none of the symbols } ~ $ ^ { < ! * # @ ; % >, and no word repeated more than three times.

Meta publishes no title, description or photo limit for a personal Marketplace listing. Its Help Center, its Seller Agreement and its developer documentation state none for one (checked 24 October 2026). The developer documentation's numbers are for business partners' feeds in Europe, a different path. The figures of 100 or 150 characters that circulate online are not on any Meta page.

We read the numbers off Facebook's own Item for sale form on 24 October 2026, without saving or publishing anything. The title takes 99 characters, and at 100 the form asks you to shorten it. The form allows up to 20 product tags and up to 10 photos. It showed no limit on the description, which accepted 100,000 characters without a warning, so the 2,000 on this page is our budget. The account we read it in is not a US one, and Facebook can change its form without notice, which is why this page says "Facebook's form" and not "Facebook's rules".

Meta does publish limits for catalog products in Commerce Manager, a separate path used for ads and shops: a title of up to 200 characters, under 65 recommended, and a description of up to 9,999. Those are not the limits of a personal Marketplace listing, so they are not used here, except that our 65-character title aim borrows that advice.

Mercari's help centre publishes no character limit for the title or the description. Searching it for characters, title length or description length returns nothing that states one (checked 22 October 2026).

The numbers are in the code of Mercari's own listing form: the title box stops taking characters at 80, and the description is refused over 1,000 characters or under five words. We read that code on 22 October 2026. It is the check Mercari actually runs, so a listing written to it will not be cut, but it is not a published rule, and Mercari can change its form without a notice. That is why this page says "Mercari's form" and not "Mercari's rules", and why the date matters more here than anywhere else.

Older figures of 40 characters describe Mercari in Japan, a different site. Three hashtags as a limit appears on no Mercari page or in its form.

Folksy's seller help says titles can be up to 80 characters and descriptions up to 1,500, and that a listing takes 15 tags with 255 characters for all of them together (checked 25 October 2026).

Folksy's own listing form agrees on the title, stops it at 80 and refuses a forward slash in it, but accepts a description of up to 2,000 characters. We read the form's code on 25 October 2026. We write to the published 1,500, because a description inside it is accepted under either number.

The 255 for tags counts every tag and the commas between them, and one tag has no length of its own. The 13 tags of up to 18 characters on this page are ours: 13 of 18 plus 12 commas is 246, so a full set always fits, and 18 keeps a phrase such as "handmade jewellery" whole. The form also allows up to 5 materials and 5 colours, and an optional Inspiration field that Folksy says is not used in search.

Temu's product name is 500 characters in every version of its listing API and on its US, EU and global documentation, and a longer name is cut. Only letters, numbers and common punctuation are allowed. The figure of about 50 characters that circulates for Temu titles is not on any Temu page (checked 24 October 2026).

For the description, Temu's version 1 and 2 listing API refuses more than 2,000 characters, while its listing instructions and its version 3 guide say 10,000. For the bullet points, the same API and the table in the instructions say five of up to 200 characters each, while the text of the instructions says up to six points and 700 characters. Both answers are Temu's own. We write to the smaller one, 2,000 and five of 200, because a listing inside it is accepted under either reading.

Temu has no tags field in any version of its API, so the search keywords on this page are our budget. Its seller rates are not published outside the seller account, so Sellura has no Temu fee calculator.

Alibaba.com caps the product name at 128 characters in both of its listing APIs and in its 2026 supplier guide, and the description at 50,000 in the current API (60,000 in the older one). It allows exactly three Product Keywords, with no commas or semicolons inside one (checked 22 October 2026).

How long one keyword may be is less settled. The older API takes up to 256 characters per keyword; the current one takes all three as a single line of up to 384 characters, separated by spaces. A figure of 128 per keyword circulates, but no Alibaba.com page we could read states it, so this page does not either: the 60 in the table is our budget for a buyer's search phrase.

Alibaba.com's supplier training also asks suppliers to avoid + \ and quotation marks in the product name. That page dates from 2016 and says "avoid", not that the form rejects them, so read it as advice. The supplier's minimum order, prices and lead time are fields of their own, and Sellura never writes them.

AliExpress publishes its listing limits in its Open Platform API documentation, not in a seller help page we could read without an account. Its current posting API for overseas merchants, aliexpress.solution.product.post, takes a title of up to 218 characters (read 22 October 2026).

The 128 characters quoted in many guides comes from aliexpress.offer.product.post, an older API that is no longer in AliExpress's current list. That same older API is the only place a description cap is printed: 60,000 characters. The current posting APIs limit the description by the number of content modules instead, so this page prints 60,000 as the retired API's number, not as a current rule.

AliExpress's posting APIs have no keywords field. We found no official AliExpress rule on promotional words, capital letters or keyword stuffing in titles. Where Sellura avoids them, that is our rule, not AliExpress's. What a seller's own Seller Center form enforces can differ by type of seller and is only visible with an account.

TikTok Shop's listing API takes a US product title of 1 to 255 characters (Partner Center, Create Product and Edit Product API 202309, read 24 October 2026). Its US Academy listing quality guide, revised 8 July 2026, counts a title toward the Good tier from 25 characters, with the same maximum. TikTok Shop publishes no recommended length beyond "concise", so the 100 Sellura aims at is ours. Ranges of 40 to 150 or 25 to 200 characters printed in some guides are on none of the TikTok Shop pages we read.

The search terms are a real field: up to 15 terms and no more than 250 characters in all, hidden from shoppers and, in TikTok Shop's words, "only used in search engines". TikTok Shop sets no length for one term, so the 12 terms of up to 20 characters Sellura writes are our budget, 240 at most, inside the 250. The key product features are TikTok Shop's too, at most 5 and 1,500 characters in all, and the 250 per point is ours. Both fields are in the listing API without a regional exception; whether a given Seller Center form shows them we can't see without an account.

Two things we saw on TikTok Shop product pages on 24 October 2026 are observations, not published rules. The title in a page's preview tags is an AI-written rewrite, not the seller's, so a shared link can read differently from the listing. And some descriptions are images only, which leaves no text for search or for a checker to read.

Mercado Libre's developer documentation says the title limit is set by the item's category (max_title_length), and publishes it with each category. Read across every leaf category of its Mexican, Argentine, Colombian and Chilean sites on 19 October 2026, it is 60 characters in most, 200 for car parts and real estate, between 70 and 150 in a handful, and never below 60.

So the 60 on this page is Mercado Libre's own number for most categories, and a title of 60 or fewer fits every category. Many sellers now enter a family name instead of a title, within the same limit, and Mercado Libre builds the title from it and the attributes.

Google Shopping is not a marketplace: it is Google Merchant Center, where a store sends its products for Google's free listings and Shopping ads, and the sale happens on the store's own site. The 150-character title, the 5,000-character description and the 150 characters per product highlight are Google's, from its product data specification, read on 24 October 2026. Google advises using all 150 characters of the title, with the most important first, since shoppers usually notice only the first 70 or fewer. A feed has no keyword field, so the 8 search phrases of up to 40 characters on this page are ours, words to work into the title and the description. Google takes 2 to 100 highlights and recommends 4 to 6, and the 6 we write is the top of that.

Google asks for titles and descriptions created with generative AI to be sent in the structured_title and structured_description attributes, marked as trained_algorithmic_media, instead of title and description. Sellura writes with AI, so that applies to text pasted from it. When a product has both title and structured_title, Google uses title.

WooCommerce is not a marketplace: it is a free plugin that turns a WordPress site into a store, and shoppers reach its products through Google. Its documentation and REST API publish no length for the product name, the description, the short description or the product tags, and no count for the tags (read 25 October 2026). So every WooCommerce number on this page is ours: a name of up to 70 characters aimed at about 60, because WordPress makes the name the page's title in search results followed by the site name, 10 tags of up to 30 characters, because each tag gets its own landing page on the store, and 5 short description points of up to 100 characters.

The 5,000-character description is ours too, borrowed from Google: the official Google for WooCommerce extension sends the long description to Google Merchant Center by default, and 5,000 is Google's cap for a description there, so the same text can go to Google Shopping whole. WooCommerce's own code puts the short description, not the long one, into the product's structured data for search engines.

A Wix store is the seller's own website, so the fields that matter for search are the ones Google reads. Wix's help, read on 25 October 2026, caps a product name at 80 characters and builds the page's title tag from the product name and the site name by default, recommending names of at most 60 characters: both of those numbers are Wix's. By default the meta description is the product description, and Wix recommends at most 156 characters for it, so the first 156 characters of the description are what a searcher sees unless the seller writes their own.

Wix publishes two description caps: 8,000 characters in its older catalog API and 16,000 in its current one and its product import template. The 8,000 on this page is the lower of the two, so a description fits a store on either catalog. A Wix product has no tags or highlights field, so the 8 keyword phrases of up to 40 characters and the 8 highlights of up to 80 are ours: words to work into the name and the description, and selling points for the description or an info section.

Squarespace caps a product name at 200 characters and an SEO title at 100, and advises keeping titles to 70 characters or fewer (its help, read 25 October 2026). With no SEO title set, the product name is what search results show, so the cap on this page is the lower one: a name of up to 100 fits both fields.

Squarespace publishes no length for the product description, in its help or in its Commerce API reference, so the 5,000 on this page is our budget: the cap of Google Merchant Center, where Squarespace can sync a store's physical products. A tag can be 80 characters, but Squarespace gives no count, and its tags are filters on the store page rather than a ranking field, so the 10 tags of up to 40 characters are ours too. The SEO description has its own cap, 400 characters, with 50 to 300 advised and about 160 shown in search.

Grailed's help and its How to Sell Guide publish no character length for the title or the description (read 26 October 2026). What Grailed publishes for the title is a word count: between 3 and 6 words, named the way the designer or retailer named the item, with the designer left out because it goes in a field of its own. So the 60-character title on this page is ours, room for six words of a model name, a colour and a material, and so is the 1,000-character description, a budget that holds the condition, the flaws, the tagged size and the measurements Grailed asks for.

The tags are Grailed's own numbers: up to 10 tags of 32 characters each, shown on the listing page and in search results. Grailed asks for the item's style, era, material, season or trend in them, says not to fill them with designers, and may remove tags unrelated to the item.

Whatnot is a live-shopping app and marketplace, and its listings sell two ways: in a live show, where Whatnot's guide for new sellers says image and description are optional, and as Buy It Now listings in the seller's Profile Shop, found through Whatnot search between shows. Whatnot's help asks for a clear, descriptive title and says descriptive titles and relevant keywords help buyers find an item, but neither its help nor its Seller API gives the title or the description a length (read 26 October 2026).

So every Whatnot length on this page is ours: a title of up to 80 characters aimed at about 60, the cap eBay and Poshmark set, where resale listings are carried over from, and a description of up to 1,000 characters that refers only to the item, as Whatnot's Listing Guidelines require. A listing has no tags field either. Shows carry tags and one primary brand tag, so the 8 search keywords of up to 30 characters and the 5 details of up to 60 are ours too: phrases and points to work into the title and the description.

A BigCommerce store is the seller's own website, so its products are found through Google and the store's own search box. Both title numbers on this page are BigCommerce's, read on 26 October 2026: its Catalog API caps a product name at 250 characters and requires it to be unique in the store, and its help on SEO fields advises page titles of less than 60 characters that start with a relevant keyword. With no Page Title set, BigCommerce uses the product name as the page title, and its own example of a good page title ends with the store's name, so the store name counts against the 60.

BigCommerce publishes no length for the product description, so the 5,000 here is our budget: the cap of Google Merchant Center, where a BigCommerce store can send its products. Search keywords is BigCommerce's own field, a comma-separated list for the store's search box, not for Google, but it gives no count and no length, so the 10 keywords of up to 30 characters are ours. BigCommerce has no highlights field, so the 8 highlights of up to 80 characters are ours too, for the description or a custom field.