WooCommerce
WooCommerce SEO: the product name, the two descriptions and the tags on your own store
WooCommerce SEO comes down to the product page on your own WordPress site, because that page is what Google ranks. WooCommerce is a free store plugin, not a marketplace, so there is no WooCommerce search for shoppers to browse across stores. Four fields carry the words: the product name, which WordPress also makes the page's title in Google's results, followed by your site name; the short description, which WooCommerce's own code puts into the product's structured data for search engines; the long description; and the product tags, each of which gets its own landing page on your store. WooCommerce's documentation and REST API publish no length for any of these fields (read 25 October 2026), so every number Sellura writes to here is ours, and we say so each time.
Free title preview and SEO score, no card
WooCommerce listing limits at a glance
Product name
aim for ~60 characters (hard cap 70)
Ours
Product tags
up to 10, each ≤ 30 characters
Ours
Short description
up to 5, each ≤ 100 characters
Ours
Description
the first ~160 characters carry the SEO weight
Ours
WooCommerce's numbers checked against its own pages on 2026-10-25. The ones marked ours are Sellura's budgets, not WooCommerce rules. Sellura generates within all of them automatically.
Below: how Google finds a WooCommerce product, what each field takes, why the short and the long description end up in different places, how WooCommerce charges, and what Sellura writes. Sellura is an independent tool and is not affiliated with WooCommerce or WordPress.
How Google finds a WooCommerce product
A WooCommerce product is a page on your own domain. Shoppers reach it from Google Search, from Google Shopping if you send your catalog to Merchant Center, or from your store's own search box. WordPress builds the page title from the product name, a separator and the site name, "Name - Site name" by default, as its developer reference for wp_get_document_title shows. Your theme or a plugin can change that line. Google publishes no length for it, so the 70 characters at most and about 60 we write the name to are ours, chosen to leave room for a short store name.
WooCommerce makes a slug, the last part of the product's address, when you first save a new product, and its documentation says changing the name later does not change the slug. So the name you first save also shapes the address. "Linen Duvet Cover Queen Size, Stonewashed Natural" is 49 characters: the product first, then the size, the finish and the colour, each once. The product editor has no meta description field, and Google's search documentation says snippets are primarily created from the page content itself, so the opening of your description is worth writing for that line too.
- Product name: WooCommerce publishes no length. Its documentation says the field accepts letters, numbers, special characters, emoji and even HTML. Ours: up to 70 characters, aimed at about 60, with no emoji and no capitals for emphasis.
- Short description: WooCommerce calls it a succinct summary of the long description, typically shown next to the product images. It publishes no length. Ours: up to 5 points of up to 100 characters.
- Description: WooCommerce publishes no length, and the field takes text, image and video embeds, tables and HTML. Ours: up to 5,000 characters, Google Merchant Center's cap for a description, with what the product is in the first 160.
- Product tags: they work much like WordPress post tags, and WooCommerce's documentation says each tag has a landing page on the store. It publishes no count or length. Ours: 10 tags of up to 30 characters.
- Images: WooCommerce's product editor says the product image adds an element that search engines and social media use for listings elsewhere. It publishes no count or size.
Check a product name against our 70 characters → · Listing limits for every marketplace, side by side →
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Already selling on WooCommerce? Score your product's name and description
Copy the product name and the description of one product from your WooCommerce product editor and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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Short description or long description: which one Google gets
WooCommerce sends its two descriptions to different places. Its own code, the structured data class in WooCommerce core, fills the product's description for search engines with the short description, HTML removed, and falls back to the long description only when the short one is empty. The official Google for WooCommerce extension does the opposite for Merchant Center: its FAQ says the description defaults to the long one, and the short description is used only when a product has no long description.
So write both, each for its job. The short description is a few plain lines on what the product is and what matters most, able to stand on its own, since search engines can read it as the whole description. The long description opens with the product and who it is for, then the details a shopper checks, and stays inside Google's 5,000 characters so the same text reaches Merchant Center whole. If that text was written with AI and goes to Google Shopping, Google asks for it in structured_description, marked as AI-generated. That is Google's rule, and we haven't checked whether the extension sends that attribute.
- Short description: WooCommerce core puts it first into the product's structured data. Write it to stand alone, with nothing the name already says.
- Long description: the Google for WooCommerce extension sends it to Merchant Center by default, and Google caps a description at 5,000 characters.
- Tags: each one gets a landing page of its own, so a few precise phrases beat many near-copies. Ten is our number, and none should repeat the product name.
- Price, sale words and shipping stay out of the name and the descriptions. WooCommerce has its own fields for the price and the shipping class, and Google Merchant Center keeps promotional text out of titles and descriptions.
Google Shopping SEO: the same products in your Merchant Center feed → · Shopify product SEO: the same Google job on a Shopify store →
How WooCommerce charges: no fee on the sale
WooCommerce's pricing page calls it the free, open-source ecommerce platform for WordPress, and lists a $0 platform fee and 0% revenue share (read 25 October 2026). WooCommerce itself takes nothing from a sale, so there is no fee calculator for WooCommerce here. The costs sit around the store: the same page puts hosting at $25 to $350 a month for most stores, and paid extensions at $29 to $299 a year each.
Card payments cost what your payment provider charges. For WooPayments, WooCommerce's own payment service, the fees page lists 2.90% + $0.30 per card payment in the US, plus 1.50% for an international card and 1.00% for currency conversion, and $15 for a dispute, refunded if you win it. It says the exact fees depend on your country, the customer's country, the currency and the payment method. Other payment providers set their own rates.
- WooCommerce: $0 platform fee and 0% revenue share, on its pricing page.
- WooPayments, US cards: 2.90% + $0.30 a payment, from its fees page, read 25 October 2026. That is a payment processor's fee, not WooCommerce taking a cut of the sale.
- Hosting and extensions: paid by the month or the year to whoever sells them, not per sale.
- Google Shopping: free listings cost nothing if you send your catalog to Merchant Center, and Shopping ads are paid per click.
Squarespace fee calculator: a store builder that charges by plan → · BigCommerce product SEO: a store platform whose fee depends on the payment provider →
What Sellura does
How Sellura writes a WooCommerce product
- Describe the product once, in a few words or with a photo, and Sellura returns a product name of about 60 characters, inside the 70 we allow: the product first, in the words a shopper searches on Google, then the one or two details that set it apart, each once. The name preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Up to 5 short description points of up to 100 characters, a plain-text description inside 5,000 characters whose first 160 say what the product is and who it is for, and 10 product tags of up to 30 characters, never copies of the name or of each other. All of these numbers are ours, since WooCommerce publishes none.
- It never invents a measurement, a material, a certification, a compatibility, a delivery time or a return policy you didn't give.
- The same product written for Google Shopping, Etsy and the other marketplaces Sellura supports, each to its own rules, if you sell in more than one place.
- Sellura doesn't open store links for WooCommerce, since your product pages sit on your own domain. Paste the name and description into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't install on WordPress, publish to your store, set your meta tags or track where a page ranks, and it has no research database or ads analysis.
Generate a WooCommerce-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open store links, since each WooCommerce store sits on its own domain. It opens on WooCommerce with fields for the name and description: copy both from your product editor and paste them in.