Google Shopping title checker: 150 characters, and the 70 Google shows

Every number here is Google's, read in Merchant Center Help. None of them is ours, which is rarer on these pages than it should be.

Title cap

150

Characters in the title attribute. Past it, Google truncates the title and flags it as too long.

Shown in ads and free listings

70

What Google displays at most, so the product has to be named inside it.

Per product highlight

150

The feature points that sit next to the title. Google asks for at least 2 and recommends 4 to 6.

Description cap

5,000

Plain text, with the most important details in the first 160 to 500 characters.

Google's own help says two things about title length. Its page on the title attribute says to use all 150 characters, and adds that shoppers usually notice only the first 70 or fewer, depending on screen size. Its page on fixing text that is too long says Google only displays up to 70 characters in Shopping ads and free product listings, and strongly encourages titles of 70 or less whenever possible.

They stop disagreeing once you read the title as two parts. The first 70 characters are what a shopper reads, so they name the product completely: what it is, and the one or two details that decide the click. The characters after 70 are not shown in those placements, but they are still product data Google can match a search against, so the sizes, materials and compatibility a shopper might type can go there. That is our reading of the two pages, not a rule Google states.

• Inside 70: the product type, the brand if shoppers search by it, and the detail that sets it apart.
• From 70 to 150: size, material, colour, capacity, model, pack size, each once.
• Over 150: Google truncates the title and lists the product under Needs attention in Merchant Center.

Google Shopping SEO: the title, description and highlights · Google Shopping descriptions: 5,000 characters, 500 to 1,000 advised

Google's title page says all titles created using generative AI must be sent in the structured_title attribute, with its digital_source_type set to trained_algorithmic_media, instead of in title. In a text feed that reads trained_algorithmic_media:"your title". Google adds a catch: when a product has both title and structured_title, it uses title. An old title left in place is the one shoppers see.

No other marketplace or store Sellura writes for asks for this: Etsy, eBay, Amazon, Shopify and the rest never ask who or what wrote a title. Sellura writes with AI, so a title you paste from it into a Merchant Center feed falls under this rule. We have not checked how each store app or feed tool sends structured_title, so look for the field in yours before you paste.

• Same limit: the text in structured_title has the same 150 characters as title.
• Same rules: no promotional text, no capitals for emphasis, no symbols.
• Written by you, edited with no AI: title is still the right attribute.

How to sell on Google Shopping, step by step · Every marketplace's title limit, side by side

Google's title page lists what a title may not carry, and says breaking these rules can get a product disapproved. Most of it is information that has its own attribute in the feed: a price goes in price, a sale in sale_price, shipping in the shipping settings.

• No promotional text: no price, sale price, sale dates, shipping, delivery date or other time-related information, and not your company's name.
• No capital letters for emphasis. Abbreviations and brands written in capitals are fine.
• No gimmicks to draw attention: all caps, symbols, HTML tags, foreign characters used for effect, or extra spaces.
• The checker flags common promotional phrases from a list, longer words written in all capitals and decorative characters such as !. It is a list, not a reading of your title: a price or a percentage off can slip past it, so read the title once yourself.
• It also flags repeated words, and a title under 90 characters, because Google's title page asks you to use the room.

Paste the title and description for a 0–100 score · BigCommerce to Google Shopping: which field becomes the title

Google publishes no formula, but it says what to put in: the product name, the brand when it sets the product apart, and specific details, such as maternity for a dress or waterproof for a mascara. For variants it asks you to put what tells them apart, such as the colour or size, in each variant's title. Its own examples read like "Sleeveless Polka Dot Skater Dress, Small, Black": the item first, then the details a shopper compares.

So the order that works is the product type in the words a shopper types, then the detail that decides the click, then the specifications. Put the brand first when people search for it. A small maker brand nobody types yet can go last, where it still matches the shopper who does.

Write the Google Shopping title, preview and score free · Search phrase ideas to work into the title

This page measures one title. It doesn't see your Merchant Center account, your disapprovals or how your products perform in Google, so it never reports them. It also doesn't know your category, and some of Google's advice, such as the attributes required for apparel, depends on it.

• Free here: the length against 150, the promotional words, capitals and symbols, repeated words, and unused room.
• In the generator: the title written for you, with the product in the first 70, plus a plain-text description, 6 product highlights and 8 search phrases to work into the text.
• The 0–100 score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
• Sellura doesn't connect to Merchant Center, submit feeds, run Shopping ads or track rankings.

Write the whole Google Shopping listing · Plans and credits

Two titles for the same product, an example coffee dripper from an example maker brand, pasted into the tool at the top of this page on 1 November 2026. The bar under each is Google's 150-character cap, and the tick sits at 70, the most Google shows in Shopping ads and free listings.

The only advice left on the strong title is the checker's standing reminder to keep the most important word in the first 40 characters, about one line on a phone. The 40 is ours; Google's 70 is the most it shows.