Facebook Marketplace
Facebook Marketplace SEO: the title, the description and the local search
Facebook Marketplace SEO comes down to the words in two fields and a few choices from lists. Meta's help on finding items says a buyer searches for something specific or browses by category, then sorts the results by Suggested, Distance or Date listed. Its help on selling asks for a detailed description of the item and its condition and several original photos, and it publishes no length for the title or the description of a personal listing. Facebook's own listing form stops the title at 99 characters and asks you to shorten it at 100. We read that in the form on 24 October 2026, in an account outside the US, so the US form may differ.
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Facebook Marketplace listing limits at a glance
Title
aim for ~65 characters (hard cap 99)
Facebook Marketplace's form, not published
Product tags
up to 10, each ≤ 30 characters
Ours
Details
up to 5, each ≤ 40 characters
Ours
Description
the first ~150 characters carry the SEO weight
Ours
Facebook Marketplace's numbers checked against its own pages on 2026-10-24. The ones marked ours are Sellura's budgets, not Facebook Marketplace rules. Sellura generates within all of them automatically.
So the title has to carry the words a buyer types, and the description has to answer the questions a buyer would otherwise send you in a message. Below: how a buyer finds a listing, what each field takes, what Meta's Commerce Policies rule out, what a sale costs, and what Sellura writes for each field.
How a buyer finds a Facebook Marketplace listing
Meta's help describes two ways in. A buyer types something into the Marketplace search box or browses a category, then sorts the results by Suggested, Distance or Date listed, and can change the location they are searching. Meta's Help Center explains the listing form, not how Suggested orders the results, so there is no published weighting to write for. What a seller controls is whether the listing matches the words in the search box and sits in the category a browsing buyer opens.
Distance and date are the buyer's own sorts. Sorting by distance puts the nearest listings first, and sorting by date puts the newest first, and no wording changes either one. The words decide something earlier: whether the listing is in the results at all.
- Title: up to 99 characters, where Facebook's listing form stops (read outside the US). Meta's help prints no length. The item first, then brand, model, size and colour, each once. We aim at about 65.
- Description: Meta asks for a detailed description of the item and its condition, stains and tears included. The form showed no limit, so the 2,000 characters Sellura writes to is our own budget.
- Product tags: optional, and the form prints "Limit: 20" under the field. Use them for words a buyer types that the title had no room for.
- Category and condition are picked from lists in the form. A buyer who browses never types a word, so the wrong category hides the item from them.
- Photos: up to 10 in the form. Meta asks for several original photos of the item, not one from a company website.
How to write a Facebook Marketplace description, line by line → · Facebook Marketplace not selling? Where buyers drop off →
Check your own listing
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Copy the title and description from your Facebook Marketplace listing and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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Writing the title and the description, and what Meta's rules rule out
Write the title as the search a buyer would run. "DeWalt 20V Cordless Drill DCD771 with Battery and Charger" is 57 characters and names the brand, the voltage, the item type, the model and what comes with it. Price and location have their own fields in the form, so neither belongs in the title. Meta's advice for catalog product titles, the closest it publishes, is to describe only the product itself, with no capitals for emphasis and no words such as Sale or Free Shipping.
Then say again what the item is, in plain words, in the first line of the description, and follow with its condition and flaws, its size, what is included, and whether it is pickup only or can ship. Meta's Commerce Policies say a listing has to offer a product for sale, and they rule out services, jobs, digital products, subscriptions, counterfeit goods and misleading offers. Our advice on top: keep phone numbers and links out of the text, since buyers message you on Facebook.
- Ours, not Meta's: the 65-character title aim, borrowed from Meta's advice for catalog titles, the 2,000-character description budget, and 10 product tags of up to 30 characters each.
- Fees: an order through Facebook's shipping and checkout pays a selling fee of 10%, or $0.80 at least, on the item, the shipping and the sales tax together. A local pickup paid in person pays no selling fee, Meta's help on fees says (read 24 October 2026).
- Shipping with checkout is not open to every seller, and prepaid labels go to select sellers, Meta's help says. If your form offers no shipping option, price for a local sale.
- Fix the text early: a listing with an active checkout order can't be edited or deleted, Meta's help on editing says.
Facebook Marketplace fee calculator: shipped orders and local pickup → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Facebook Marketplace's format
- Describe the item once and Sellura returns a title of about 65 characters, inside the 99 Facebook's form takes: the item first, then brand, model, size and colour, each once, in the words a buyer types. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A plain-text description inside 2,000 characters, our budget, that opens with what the item is, then condition and flaws, size and what is included, plus 10 product tags of up to 30 characters for the optional tags field. It never invents a price, a location, a meeting place or a delivery promise.
- The same item written for eBay, Mercari and the other marketplaces Sellura supports, each to its own rules, if you cross-list.
- Sellura doesn't open Facebook Marketplace links: a listing page asks a browser to log into Facebook. To check a listing you already have, paste its title and description into the box above or the free Listing checker, for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Facebook, boost listings, read Marketplace search or track where a listing shows, and it has no research database or ads analysis.
Generate a Facebook Marketplace-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Facebook Marketplace links, which ask for a Facebook login. It opens on Facebook Marketplace with fields for the title and description: copy both out of your listing and paste them in.