Convert an eBay listing to Etsy
The habits that win on eBay — packing all 80 characters with keywords — are exactly what Etsy's current guidance tells sellers to stop doing. Moving a listing over unchanged imports the wrong style.
Paste your public eBay listing URL below and Sellura rewrites it for Etsy's rules: a natural title that states the item in under 15 words, keyword variations moved into the 13 long-tail tags where Etsy wants them, and a description whose lead Etsy search actually reads. Preview and SEO score free; the full listing is 1 credit.
eBay vs Etsy at a glance
| Field | eBay | Etsy |
|---|---|---|
| Title | Title — aim ~75, cap 80 | Title — aim ~80, cap 140 |
| Keywords | 12 search keywords, ≤30 chars each | 13 tags, ≤20 chars each |
| Details | 8 item specifics | 13 materials |
| Description lead | first ~200 chars carry the SEO weight | first ~160 chars carry the SEO weight |
Verified against each platform's seller documentation; the converter generates within these limits automatically.
What actually changes between eBay and Etsy
eBay search leans hard on the title: 80 characters, keywords first, no tags field. Etsy — since its April 2026 Seller Handbook guidance — reads the whole listing and asks for a short natural title: the item stated once, no keyword chains, no comma-separated variants, with the variations living in your 13 tags.
So the conversion isn't cosmetic: the keyword load moves. What sat inside your eBay title becomes Etsy tag material — multi-word long-tail phrases, each up to 20 characters — while the title relaxes into something a human would say.
- Title: an 80-character keyword pack becomes a natural under-15-word line (Etsy's hard cap is 140, but short and clear is the guidance).
- Keywords: eBay title keywords and item specifics are redistributed into up to 13 Etsy long-tail tags.
- Materials: Etsy has a dedicated materials field — the converter fills it instead of burying materials in the title.
A worked example
eBay title (keyword-first)
“Sterling Silver Moon Phase Necklace Celestial Pendant Jewelry Gift Women 18in”
Etsy title (natural, under 15 words)
“Sterling silver moon phase necklace on an 18-inch chain”
Example. On Etsy, the search phrases that filled the eBay title (celestial pendant, moon jewellery, gift for her) move into the 13 tags — the title just states the item clearly.
FAQ
Why shouldn't I just paste my eBay title into Etsy?
Because Etsy's own 2026 guidance asks for the opposite of an eBay title: state the item once in a natural phrase, skip keyword chains and repeats, and put the variations into tags. A pasted keyword-pack title wastes the signals Etsy actually reads.
Where do my eBay keywords go on Etsy?
Into the 13 tags. Etsy tags are multi-word phrases up to 20 characters each, invisible to buyers — that's where the searched variations (the job your eBay title was doing) belong.
Does the converter copy eBay's item specifics?
It reads only the public title and description, drafts your product's details from them, and generates a fresh Etsy listing: a title, 13 tags, materials and a description inside Etsy's limits.
Does Sellura publish to my Etsy shop?
No. You get the finished text plus a CSV; pasting it into your Etsy listing is your step. Nothing is ever posted for you.
Sellura is not affiliated with eBay or Etsy. We read public listing data only, rewrite it within each platform's published limits, and you paste the result into your shop yourself — nothing is ever published on your behalf.