Free SEO tools for Etsy, eBay, Depop, Amazon Handmade, Shopify and Walmart

Which one to run first

What a listing checker can see, and what it cannot

Anything that reads your listing from a public URL — ours included — sees what a shopper sees. The headline, the photographs, the description, the price. That is a real and useful view: it is the view the buyer has, and most of what goes wrong with a listing is visible in it.

It is not the whole listing, and the gap is the part sellers care most about. Etsy tags are private — 13 phrases of up to 20 characters that only Etsy search reads, never rendered on the page. No checker can see them, ours or anyone else’s, and a tool that scores “your tags” from a public URL is scoring something it inferred. The honest version is to say the field is invisible and hand you a way to fill it, which is why the tag generator is a separate step rather than a line in the score.

The same boundary rules out the numbers a seller would most like a free tool to produce. We do not have your dashboard: no views, no favourites, no conversion rate, no search position. What a score can be instead is repeatable — the same text always scores the same number, so a change you make is a change you can measure against the run before it. How the listing checker scores sets out every check and what it is worth.

The words come before the fields

A title checker measures a headline you have already written, and a tag generator arranges phrases you have already chosen. Neither asks whether the phrases were worth choosing. The honest source for that is a marketplace’s own search box — the endings shoppers actually finish typing — and four of the six answer one we can read: Etsy, Amazon Handmade, eBay and Walmart, checked on 2026-09-24. On Shopify and Depop there is nothing to ask — Depop refuses automated requests, and a Shopify store has its own search rather than a shared one — so for those we build phrases from your keyword under that platform’s own rules and say so. None of the six publishes a search volume, which is a different question and still has the same answer.

It also matters which market you ask. The same seed, asked with and without one, comes back as two different products. Captured on 2026-09-24:

“vela” is Spanish for candle. Asked with no market, Etsy’s log is English enough that it matches a fantasy novel’s merchandise instead. Asked as Spain, it returns candles. A seller who did not know to set the market would have concluded the tool was broken — or worse, built a listing around the wrong word.

So the order inside step two is: set the market, use a seed of two words rather than one, and treat what comes back as an ordering rather than a volume. Finding keywords worth having covers what to do with an ordering once you have one, and the keyword tool works one phrase at a time where the tag generator returns a set.

Start from your marketplace instead

Fees come last, which is not the same as least

Fees sit at the bottom of this page and at the end of the sequence, and that ordering is about when the answer is useful rather than how much it matters. Work out the margin before the listing exists and you are guessing at shipping and materials; work it out after, and you are checking a price you already committed to.

What the calculators are for is the decision underneath the listing: a price that does not survive the fee arithmetic makes every other tool on this page irrelevant, because a listing that is found and bought at a loss is a worse outcome than one nobody finds. The fee calculator runs one sale through all six at once, which is the only way to see that the same item can be worth listing in one place and not another. Each marketplace’s own calculator goes deeper on its particular rules — the fee that only applies when you boost, the referral percentage that changes by category.

Every rate carries the date it was last read and a link to the marketplace’s own page. Fee schedules change, and a calculator that will not tell you when it last checked is asking to be trusted rather than verified. Listed but not selling deals with the case where the text is fine and the offer is the problem.

Where the sequence stops

Every tool here reads either a public page or text you typed. That is the whole input. None of them is connected to your shop, so none can see a sale, a view, a favourite or a search position — and you should expect that claim to hold across the site, because it is a fact about what we have access to rather than a decision about what to show.

It follows that nothing on this page can tell you a change worked. What it can tell you is whether the listing fits the fields the marketplace indexes: whether the headline is inside the cap and the searched words are near the front, whether the keyword field is full, whether the price leaves anything. Those are checkable facts, and the same text always scores the same number — so two runs before and after an edit differ only because the text did.

That is a smaller promise than “rank higher”, and it is the one we can keep. Where a number on this site is ours rather than a platform’s — a character budget nobody published, a phone-width cut-off — the page that prints it says so beside it.

Tools that are not here any more

This cluster carried twenty-one pages at the start of September and carries 17 now. If you followed a link or a bookmark to one of the others, here is where its job went.

• A Walmart product-name checker

  It had its own page until September. The shared checker gained a marketplace picker and now runs a product name against Walmart's own cap, its 50–75 recommendation and its bans on promotional wording — so the separate page was a second door to the same room, with no searches of its own behind it.

  Where it lives now

• A page for one pair of marketplaces — Etsy to eBay, eBay to Etsy, Etsy to Depop, Amazon to Walmart

  Four of those existed and drew no impressions in either search engine across ninety days. The limit tables and worked examples that made them worth reading are now four sections of one guide, which can hold the comparison better than four pages could.

  Where it lives now

Both closures redirect rather than disappear, and both went because the page had nothing of its own to say — not because the subject stopped mattering. The reverse also happened this month: the four tools that carry the most traffic were rewritten from roughly five hundred words each to between two and four thousand, because the audit that counted the pages also counted what was on them.

Read next

• Every marketplace's published limits — Title, tag and description caps for all six, dated and sourced
• How the listing checker scores — Every check, what it is worth, and why it is worth that
• Cross-listing SEO — One product on several marketplaces, field by field
• Finding keywords worth having — What to do with an ordering once autocomplete has given you one
• Listed but not selling — When the problem is the offer rather than the text
• The generator — All of the fields at once, for one marketplace, from a few details