Terms of Service

1. What Sellura does

Sellura is a web app that turns a few product fields you enter into a draft Etsy listing using AI. From your inputs we generate a suggested title, up to 13 tags, materials, and a description. We also produce a 0–100 SEO score, suggested fixes, and keyword-demand and competitor signals to help you make decisions.

The interface and the copy we generate are in English only.

Generating a listing is free and returns a title preview. Revealing the full listing (an "unlock") uses credits, except on the Pro plan where unlocks are unlimited. See the "Plans, credits and billing" section below.

Sellura is an independent tool. We are not affiliated with, endorsed by, or sponsored by Etsy, Inc. "Etsy" is a trademark of its owner; we reference it only to describe what the Service helps you do.

2. No guarantees — scores, signals and AI output

Sellura is a guidance tool, not a guarantee of results. The SEO score, suggested fixes, keyword-demand signals, and competitor signals are estimates and informational guidance only. They are based on our own scoring engine and available data, not on any official Etsy data feed.

Specifically, you understand and agree that:

• We do not guarantee any Etsy ranking, search placement, traffic, views, or sales.
• Demand figures are estimates and are never an exact or official search volume.
• We do not guarantee that any generated listing complies with Etsy's current policies, listing rules, or category requirements. You are responsible for reviewing and editing everything before you publish it on Etsy or anywhere else.
• AI-generated content can contain errors, inaccuracies, or content that is not suitable for your product. You should review and verify all output before relying on it.

You remain solely responsible for the listings you publish and for complying with Etsy's terms and applicable law.

3. Your account

We use passwordless, magic-link sign-in by email. You are responsible for keeping access to your email inbox secure, since anyone with access to it can sign in to your account.

You agree to provide an accurate email address and to use the Service only for lawful purposes. You must be at least 18 years old and able to form a binding contract to use the Service.

Sellura is built primarily for Etsy sellers and businesses. Where you use it as a consumer, your statutory consumer rights still apply and nothing in these Terms removes them.

You are responsible for all activity that happens under your account.

4. Acceptable use

We want the Service to stay fast, fair and available for everyone. You agree not to:

• Abuse, overload, disrupt, or attempt to gain unauthorized access to the Service or its infrastructure.
• Use bots, scrapers, or other automated means to access, copy, or scrape the Service or its outputs, except through any official interface we may provide.
• Resell, redistribute, sublicense, or make the Service (as a service) available to third parties as your own product.
• Reverse engineer, decompile, or attempt to extract our source code, scoring engine, or prompts, except to the limited extent that applicable law permits and overrides this restriction.
• Circumvent or attempt to circumvent credit limits, paywalls, rate limits, or other usage controls.
• Submit content that is unlawful, infringing, or that you do not have the right to submit, or use the Service to generate content for unlawful purposes.

We may apply rate limits and other technical measures to protect the Service from abuse.

5. Intellectual property and content

Your inputs and your listings. You keep ownership of the product details you enter and of the listing content the Service generates for you. You are free to use, edit, and publish that listing content for your own products, including on Etsy and elsewhere.

License to us. To provide the Service, you grant us a limited, non-exclusive license to process your inputs and generated content — for example, to run them through our AI provider, score them, store them in your account, and let you export them. To deliver the AI features, your product inputs are sent to our AI provider (Anthropic) as described in our Privacy Policy.

Our property. The Sellura software, brand, name, logo, site content, the scoring engine, and the underlying methodology and prompts remain our property (or our licensors'). Nothing in these Terms transfers those rights to you. You may not use our brand or marks without our written permission.

AI output is not unique. Because output is generated from inputs and a shared model, similar inputs may produce similar results for different users. We do not promise that any generated text is unique to you, and we cannot guarantee that generated content does not resemble content created for or by others.

6. Plans, credits and billing

We currently offer: Free (a title preview on each generation plus the free Listing Grader); Listing Rescue Pack — $19 one-time, which grants 10 listing credits; Starter — $12/month, which grants 25 listing credits each billing period; and Pro — $19/month, which includes unlimited unlocks and bulk generation. Plan names, prices, and inclusions may change as described in the "Changes" section.

How credits work. Generating a listing is free and returns the title preview. Revealing the full listing ("unlock") consumes 1 credit. Pro plan unlocks are unlimited and do not consume credits. Credits are consumed at the moment a listing is unlocked.

Merchant of record. Payments are processed by Lemon Squeezy, which acts as the merchant of record and the seller of record for your purchase. This means your payment contract for paid plans is with Lemon Squeezy, and Lemon Squeezy handles checkout, billing, sales tax/VAT, and invoices. Your use of checkout is also subject to Lemon Squeezy's own terms and privacy policy. We do not receive or store your payment card details.

Subscriptions and renewals. Paid subscriptions renew automatically each billing period until cancelled. You can cancel anytime through your dashboard; cancellation stops future renewals and takes effect at the end of the current billing period.

Refunds. Refunds are handled as described in our Refund Policy. Because the Service is digital and delivered instantly, already-consumed credits and already-unlocked listings are generally non-refundable. Please see the Refund Policy for details, including any goodwill window and EU/UK consumer rights.

7. Third-party services

The Service relies on third parties to function, including our payment processor (Lemon Squeezy), AI provider (Anthropic), and our hosting, database, email, and DNS providers. These providers are listed in our Privacy Policy.

Your use of these features may be subject to those third parties' terms, and we are not responsible for their acts, omissions, or availability. If a third-party service changes or becomes unavailable, some Sellura features may be affected.

8. Disclaimer — "AS IS"

The Service, including all scores, signals, suggestions, and generated content, is provided "AS IS" and "AS AVAILABLE", without warranties of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, accuracy, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, secure, or that defects will be corrected, and we do not warrant any particular outcome from using it. Some jurisdictions do not allow certain disclaimers, so some of the above may not apply to you, and you may have rights that these Terms cannot limit.

9. Limitation of liability

To the fullest extent permitted by law, Sellura and its operators will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, sales, goodwill, or data, arising out of or related to your use of (or inability to use) the Service — even if we have been advised of the possibility of such damages.

To the fullest extent permitted by law, our total aggregate liability for any claim arising out of or relating to the Service or these Terms is limited to the total amount you paid for the Service (via Lemon Squeezy) in the three (3) months before the event giving rise to the claim.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including, where applicable, your statutory consumer rights.

10. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Sellura and its operators from and against any claims, losses, liabilities, and reasonable expenses arising out of your misuse of the Service, the content you submit or publish, or your breach of these Terms or of applicable law.

11. Suspension and termination

You may stop using the Service at any time and may cancel a paid plan as described above.

We may suspend or terminate your access to the Service, in whole or in part, if you breach these Terms (including the acceptable-use rules), if your account is used for abuse or fraud, for non-payment, or where we reasonably need to protect the Service or other users. Where practical and lawful, we will give you reasonable notice.

We may also change, suspend, or discontinue the Service or any feature at any time. On termination, your right to use the Service ends. Sections that by their nature should survive — such as intellectual property, disclaimers, limitation of liability, indemnification, and governing law — will survive termination.

12. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date above and take reasonable steps to notify you, such as by email or an in-app notice.

If you continue using the Service after changes take effect, you accept the updated Terms. If you do not agree, please stop using the Service and cancel any paid plan.

13. General

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign them to an affiliate or successor, for example in connection with a merger, acquisition, or sale of assets.

Entire agreement. These Terms, together with the Privacy Policy and Refund Policy, are the entire agreement between you and us regarding the Service and supersede any prior agreements on that subject.

Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control, including outages of third-party providers, network failures, or acts of nature.

Waiver and severability. Our failure to enforce a provision is not a waiver of it. If any provision is found unenforceable, the remaining provisions stay in effect.

14. Governing law and disputes

These Terms are governed by [governing law / jurisdiction — to be confirmed], without regard to its conflict-of-laws rules. The courts of [governing law / jurisdiction — to be confirmed] will have jurisdiction over any disputes, except where mandatory law (for example, consumer-protection law in your country of residence) gives you the right to bring a claim elsewhere.

If any provision of these Terms is found unenforceable, the rest will remain in effect.

15. Contact

Sellura is operated under the name "Sellura". The operating legal entity is [legal entity — to be confirmed], with a registered address at [registered address — to be confirmed].

Questions about these Terms? Email us at support@sellura.io.