Who is behind Sellura

Why Sellura exists

I used to make things by hand, and I loved it. Selling them was the hard part: every attempt to get a genuinely good product noticed on a marketplace turned into a fight with the listing text itself — the title, the tags, the description.

I tried the services that promised to help. Something was always missing — usually plain simplicity, and a result I could actually see. That gap is why Sellura exists. The mission is to make working with marketplaces simpler for sellers: grow a community around the product, and keep shipping the improvements that matter.

By training I am a software engineer — a graduate of Kyiv Polytechnic Institute — and I have spent more than six years building web, iOS and Android products across many industries, including senior product-management roles at large companies. Since university I wanted to build something of my own, to show how a product should work. Sellura is that product.

What Sellura does

Sellura turns a few product fields into a listing that marketplace search can find: an SEO title, long-tail tags, materials and a description, each written inside the character limits of the marketplace you sell on — Etsy, eBay, Amazon Handmade, Shopify, Depop or Walmart.

The free Listing Grader scores an existing listing from 0 to 100 on the same findability signals — title front-loading, length budgets, keyword coverage and the description — so you can see what to fix before you pay for anything.

Proof over hype

Sellers are right to distrust tools that promise sales. Sellura doesn't. Scoring is deterministic — the same listing gets the same score every time, and every point comes from a stated criterion rather than a black box — and the generator is judged on what it controls: whether a listing can be found, not whether it sells.

How the facts on this site are checked

The listing rules Sellura enforces for Etsy, eBay, Amazon Handmade, Shopify, Depop and Walmart come from each marketplace's own seller documentation — starting with Etsy's Seller Handbook — not from folklore about how search works.

Every guide and comparison page shows the date it was last updated, and that date moves only when the substance did — a corrected fact, a changed number, a different conclusion, a section added or removed. Rewording and typo fixes leave it alone, so the date tells you something changed for you, not that someone touched the file.

Sellura's own prices on comparison pages are checked against the pricing page on every content cycle; competitor prices are taken from the vendor's own pricing page, never from third-party roundups.

The marketplace character limits shown on the marketplace pages are rendered from the same registry the generator enforces, so a page cannot drift from what the tool actually checks.

The score itself is open to the same check: both rulers behind the 0–100 are published in full — every factor, what it is worth and what the score does not promise — including why the free Listing Grader and the generator can rate the same listing differently.

Get in touch

Questions, corrections or a listing you want a second opinion on: email support@sellura.io. Reply times and the legal details are on the contact page.