Free marketplace tool
Marketplace fee calculator: the same sale on six marketplaces
Put one sale into the boxes below — your price, the shipping you charge, what the materials cost you — and see what all six marketplaces would take from it at the same moment: Etsy, Amazon Handmade, eBay, Shopify, Depop and Walmart, on your numbers instead of somebody's worked example from three years ago.
Every rate here was read off that marketplace's own fee page, and every row prints the date it was last checked. Nothing on this page needs an account.
The postage label is left out on purpose: it costs the same whichever marketplace the order came from, so including it would subtract one number from every row and tell you nothing. Each marketplace's own calculator takes the real label cost.
| Marketplace | Fees | Take rate | You keep |
|---|---|---|---|
| ShopifyNot a marketplace: card processing only, US Basic plan — the monthly plan is not in this row. Rates verified 2026-08-27. | $1.63 | 3.5% | $32.3770.4% margin |
| DepopUS seller, listing not boosted (a boosted sale adds 12%). Rates verified 2026-09-01. | $1.97 | 4.3% | $32.0369.6% margin |
| EtsyUS seller, no Offsite Ads on this order (an Offsite order adds 15%). Rates verified 2026-08-27. | $4.82 | 10.5% | $29.1863.4% margin |
| eBayThe “most categories” rate, no store subscription, payment processing included. Rates verified 2026-08-27. | $6.66 | 14.5% | $27.3459.4% margin |
| Amazon HandmadeApproved Handmade seller, so the monthly Professional fee is waived. Rates verified 2026-08-27. | $6.90 | 15.0% | $27.1058.9% margin |
| WalmartThe “Everything Else” category row; the other 35 rows charge differently. Rates verified 2026-09-07. | $6.90 | 15.0% | $27.1058.9% margin |
The spread between the cheapest and the dearest row on this sale is $5.27. That is the fee difference and nothing else: it does not say the item will sell on any of them, and Shopify's row leaves out the monthly plan — see the sections below before reading this as a ranking.
The fee is fixed. The listing is not.
Every number above is the marketplace's decision, and no tool changes it. What you control is whether the item is findable at that price — the title inside the platform's real character cap, the tags or item specifics it actually reads, the description. Sellura writes those for Etsy, eBay, Amazon Handmade, Walmart, Shopify and Depop. The title preview and the 0–100 score are free.
Why the cheapest row is not automatically the answer
The table sorts by what the marketplace takes, because that is the only part of this that is arithmetic. It is not a recommendation, and most of the rows are telling you less than the whole truth unless you read the note underneath them.
Shopify normally sits at the top because it charges 0% commission — but a Shopify row leaves out the monthly plan, and, more importantly, leaves out the fact that no shopper is standing there. On a marketplace the fee buys you a place in somebody else's search results. On your own store the equivalent cost is whatever it takes to get found on Google, and that cost does not appear in any fee calculator.
Depop looks close to free because its selling fee in the US and UK really is 0% — until you boost. A boosted sale adds 12%, which lands Depop next to eBay. Etsy's row looks mild because the comparison assumes the order did not come through an Offsite Ad; if it did, add 15% of the order, capped at $100.
And Walmart's row is only one of 36. Jewelry is charged 20% up to $250 · 5% over $250 (per portion) while a personal computer is charged 6% — the same sale price, decided by a field in your item setup. The row in the table above is the catch-all category, which is where most makers land, not where everyone lands.
What each of the six charges, in one line
Six fee models, six shapes. The differences are not cosmetic — each of these marketplaces charges in a way that is simply false for the other five, which is why one universal calculator would have to lie somewhere. Each line below links to that marketplace's own calculator, where the options it alone has (Offsite Ads, boosting, category rows, plan rates) are switches you can flip.
Etsy fee calculator
6.5% transaction fee, 3% + $0.25 processing, and $0.20 every time you list or renew.
The only one of the six that charges you before anything sells — and charges again after each sale of a multi-quantity listing.
Rates verified 27 August 2026 against Etsy's official fee page.
Amazon Handmade fee calculator
One referral fee of 15% in every Handmade category, with a floor of $1.00 per item.
The only one with a per-item minimum, which quietly makes cheap items dearer: below $6.67 you stop paying a percentage and start paying the floor.
Rates verified 27 August 2026 against Amazon Handmade's official fee page.
eBay fee calculator
A final value fee of 13.6% with payment processing already inside it, plus $0.40 per order.
The only one with a free listing allowance: the first 250 listings each month cost nothing, then $0.35 each.
Rates verified 27 August 2026 against eBay's official fee page.
Shopify fee calculator
0% commission. You pay card processing — 2.9% + $0.30 on the US Basic plan — and a monthly subscription.
The only one of the six that is not a marketplace at all: nobody takes a cut of the sale, and nobody brings you a shopper either.
Rates verified 27 August 2026 against Shopify's official fee page.
Depop fee calculator
A selling fee of 0% in the US and UK; processing is 3.3% + $0.45; boosting costs 12% and only when the boosted listing sells.
The only one where the headline commission is zero and the optional promotion is the expensive part.
Rates verified 1 September 2026 against Depop's official fee page.
Walmart fee calculator
A referral fee somewhere in 6–20%, decided by which of 36 category rows the item lands in.
The only one with no single rate to quote: anyone who tells you “Walmart charges X%” without naming a category has not read the table.
Rates verified 7 September 2026 against Walmart's official fee page.
Four things that change the number after you have picked a marketplace
First, shipping. Every marketplace here that charges a commission charges it on the item plus the shipping you collect — Etsy on 6.5% of the two together, eBay on the total amount of the sale, Amazon on item plus shipping plus gift wrap, Walmart on the total sales price. Raising the item price and shipping free, or dropping the price and charging postage, produces the same fee. The choice is a merchandising one, not a tax one.
Second, category. On Walmart the category is the fee outright. On eBay most categories sit at 13.6%, but a handful run lower and a store subscription discounts many of them. Amazon Handmade is the exception that proves it: 15% in every Handmade category, with no category question to get wrong.
Third, promotion. Offsite Ads on Etsy, Boosted Listings on Depop, sponsored placements on Walmart and eBay — all of them are charged on top of the base fee, and all of them are optional in a way the base fee is not. Model the promoted case before you switch it on, because a promoted sale on a low-fee platform can cost more than an unpromoted sale on a high-fee one.
Fourth, volume. eBay's first 250 listings a month are free and the rest are $0.35 each; Etsy charges $0.20 for all of them, including the renewal after every sale; Amazon Handmade charges nothing to list and waives the $39.99 monthly Professional plan for approved sellers. At ten listings a month none of this matters. At four hundred it is the whole difference.
Where these rates come from, and when they were last checked
Every number on this page and on the six calculators behind it is read off the marketplace's own fee page — not off another calculator, not off a review post, not off a blog that has been quietly re-dated since 2023. Each row above prints its verification date, and each individual calculator links the exact pages it was checked against.
That discipline is not decoration. Depop raised the Boosted Listings fee for UK and US sellers from 8% to 12% on new listings from 23 March 2026, and a great many fee posts and calculators still print the old rate. If you had priced a boosted item off one of those, you would be four points of margin short and would not know why.
The rates and the arithmetic come from the same source file, so the table under the calculator and the number the calculator produces are the same fact rendered twice. If a marketplace changes a rate, the constant and the date on this page move together or the build fails — that is a test, not a promise.
What this calculator deliberately does not model
Fulfilment. Amazon's FBA fees and Walmart Fulfillment Services both replace your postage cost with their own rate card, priced by size and weight; both have their own official calculators, and guessing at them here would be worse than leaving them out.
Taxes, refunds and currency. Sales tax and VAT are collected and remitted by the marketplace in most jurisdictions and are not seller revenue, so they are not in the base. Refunds return some fees and not others, in rules that differ per platform. Cross-border payouts carry a conversion spread that your payment provider sets, not the marketplace.
Subscriptions and advertising. Shopify's plan, eBay's store tiers, Etsy Plus, and every on-platform ad budget are fixed or discretionary costs, not per-sale fees. They belong in a monthly spreadsheet divided by orders, which is a different calculation from this one and would make the six rows incomparable if it were folded in.
Anything about how often an item sells. We can see published fee schedules; we cannot see your views, your position in anyone's search results, or your orders. This page shows arithmetic and stops there.
What this page does free, and what the generator writes
Free on this page, no account
- The same sale through all six fee models at once, sorted by what each one takes
- Every fee line named the way the marketplace names it, with the date each rate was verified
- The per-marketplace calculators, with the options only that platform has
- No account, no email, nothing stored
In the marketplace generator
- A title written inside the real character cap of the marketplace you picked
- The tags, hashtags or item specifics that platform actually reads — Etsy's thirteen, Depop's five hashtags, eBay item specifics, Amazon Item Highlights
- A description written for that platform's shopper, in English, German, French or Spanish
- A 0–100 score on the text before you paste it anywhere
- The same product rewritten for a second marketplace, to that platform's rules
The fee is the marketplace's decision and it does not move. What the listing says is yours, and that is the part this site was built to write.
Write a marketplace listing →Questions, answered
Which marketplace has the lowest fees?
It depends on the sale, which is why this page makes you type one. On a mid-priced handmade item Shopify and Depop usually take the least and Etsy or Amazon Handmade the most, but the order changes with price, with category on Walmart, and with whether you promote — a boosted Depop sale at 12% costs more than an unpromoted eBay sale at 13.6%. And the lowest-fee row is not the cheapest place to sell if nobody finds the item there.
Do these fees apply to the shipping I charge?
On every one of the six that charges a commission, yes. Etsy's 6.5% covers item plus delivery plus gift wrap, eBay's final value fee covers the total amount of the sale, Amazon Handmade's 15% covers item plus shipping plus gift wrap, and Walmart charges on the total sales price. Inflating shipping to shrink the fee does not work anywhere here.
How current are these rates?
Each row shows the date it was last checked against the marketplace's official fee page, and each calculator links those pages. The rates and the maths read the same constants, so the copy cannot drift from the calculation. The Depop boost rate is the standing example of why this matters: it moved from 8% to 12% on 23 March 2026 and most published calculators still show the old figure.
Why does Shopify look so much cheaper than everything else?
Because it is not a marketplace. Shopify takes 0% commission; what you pay per order is card processing, 2.9% + $0.30 on the US Basic plan. The two costs it does have are not per-sale: the monthly plan, and getting found at all. A marketplace fee buys placement in somebody else's search results; on your own store that is your job.
Does Sellura take a cut of my sales?
No. Sellura writes listings — titles, tags, item specifics, descriptions — for Etsy, eBay, Amazon Handmade, Walmart, Shopify and Depop. It never touches your payouts, and these calculators are free and need no account.
Not affiliated with Etsy, eBay, Amazon, Walmart, Shopify or Depop. Fee figures are estimates from each marketplace's published rates on the dates shown — not tax or accounting advice.