Wix
Wix product SEO: the product name, the title tag and the description Google shows
Wix product SEO comes down to two fields you fill in for every product: the product name and the description. Wix builds the page's title tag from the product name and your site name, and uses the product description as the meta description unless you write your own. Wix's help caps the product name at 80 characters, recommends names of 60 or fewer and a meta description of up to 156. We read every Wix rule on this page on Wix's own help pages on 25 October 2026.
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Wix listing limits at a glance
Product name
aim for ~60 characters (hard cap 80)
Wix's rule
SEO keywords
up to 8, each ≤ 40 characters
Ours: no such field
Highlights
up to 8, each ≤ 80 characters
Ours
Description
the first ~156 characters carry the SEO weight
Ours
Wix's numbers checked against its own pages on 2026-10-25. The ones marked ours are Sellura's budgets, not Wix rules. Sellura generates within all of them automatically.
So a Wix product is found the way any web page is found: through Google, not through a marketplace search box. The name becomes the blue link in the results, the start of the description becomes the text Google can show under it, and the whole description is what Google indexes as the page. Below: what each field takes, the default that makes most Wix title tags too long, what Wix charges per order, and what Sellura writes. Sellura is an independent tool and is not affiliated with Wix.
How a shopper finds a Wix product
A Wix store has no marketplace search to rank in. Your products live on your store's own address, and shoppers reach them from Google, from Google's shopping results if you connect the store to Google Merchant Center, which Wix does from the Google & YouTube page of your dashboard, or from your store's own search bar. Wix's help on product page SEO says it adds a title tag, a meta description and a URL slug to every product page automatically, all three built from what you typed into the product.
That help is specific about where each default comes from, and that is where the work is. Title tag: the product name and the site name. Meta description: the product description. URL slug: the product name. Change the name and you change the link a shopper clicks in Google and the page's address. Wix also gives every product page Product structured data, and suggests adding a brand, which it says can make a product eligible for rich results.
- Product name: up to 80 characters, Wix's cap in its product form, its CSV template and both of its catalog APIs. Wix recommends 60 or fewer. It is also the default title tag and URL slug.
- Description: up to 8,000 characters in Wix's older catalog API and 16,000 in the newer one and the CSV template. We write to 8,000, the lower of the two, so the text fits a store on either catalog.
- Meta description: Wix uses the product description unless you write one, and recommends up to 156 characters. So by default the first 156 characters of the description are the snippet.
- SEO keywords: not a Wix field. Wix products do have tags, which Wix's help (Adding Tags to Products, revised 4 June 2026) says organize and filter your products, with no word on search. The keyword box in Wix's SEO settings only steers Wix's own AI suggestions. The 8 phrases of up to 40 characters Sellura writes are ours, words to work into the name and the description.
- Highlights: not a Wix field either. Wix has info sections, free blocks of text for things like size charts and care instructions. The 8 highlights of up to 80 characters Sellura writes are ours, for the description or an info section.
- Images: up to 50 images, GIFs or videos per product. Wix recommends at least 3000 x 3000 pixels and a square picture for mobile, and asks for descriptive alt text on each image, which helps in image search.
Check a Wix product name against 80 characters → · Listing limits for every marketplace, side by side →
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The title tag Wix builds is usually too long
Wix's default title tag is the product name followed by the site name. Its help on page titles says to keep a title tag under 60 characters, because search engines often trim longer ones. A product name at Wix's recommended 60 already uses that whole budget, so the site name added after it falls out of view, and often the end of the name with it. "Hand-Thrown Stoneware Mug, Speckled Blue Glaze, 12 oz" is 53 characters. Add a site name of 20 and the title tag is at least 73.
There are two ways out, both in Wix's own settings. Keep the name short enough that the name and the site name fit together, or open the product, click Edit SEO Settings under Marketing & SEO, and write a title tag of up to 60 characters yourself, the product first. Give the meta description the same care. By default it is the start of your description, so a description that opens with "Welcome to our shop" sends exactly that to Google. Write the first 156 characters as the snippet: what the product is, and why it is worth the click.
- Wix's numbers: 80 characters for the name, 60 recommended for names and title tags, 156 recommended for the meta description, and 8,000 or 16,000 for the description, depending on the catalog.
- Ours, not Wix's: the 8 SEO keywords of up to 40 characters and the 8 highlights of up to 80. Wix has a field for neither: its product tags organize and filter products, and it has no highlights field.
- The URL slug: Wix recommends keeping it short and changing it only when it has to match the product. When you change it, Wix can redirect the old address to the new one automatically.
- The brand: add it in the product's basic info. Wix says it helps Google understand the product and can make it eligible for rich results.
- Timing: Wix says SEO changes don't show in search results right away, and suggests submitting your sitemap to Google to speed things up.
Shopify product SEO: the same Google job on a Shopify store → · Google Shopping SEO: the title and description in your Merchant Center feed →
What Wix charges per order
Wix's help on Wix Payments lists a processing fee on each payment and describes no commission on the sale. What the store itself costs is your Wix site plan, which we don't price here. In the United States a card payment costs 2.9% of the transaction plus $0.30, so a $40 order paid by card costs $1.46 in processing. Wix revised that page on 24 April 2026, and we read it on 25 October 2026.
One percentage and one fixed fee per payment method is a sum short enough to do by hand, so there is no fee calculator for Wix here. The rate depends on how the shopper pays and where your business is based. Wix's help on its monthly fee invoice gives the default card rate by region.
- United States: cards, Apple Pay and Google Pay 2.9% + $0.30, American Express 3.7% + $0.30, PayPal 3.49% + $0.49.
- Default card rates elsewhere: Canada 2.9% + 0.30 CAD, the European Union 1.9% + 0.30 EUR, the United Kingdom 2.1% + 0.20 GBP, Switzerland 2.3% + 0.30 CHF.
- Payments from abroad: the US list adds a 1.5% cross-border fee, and a payment in a currency other than your site's main one adds a 1% conversion fee.
- Refunds: Wix keeps the original processing fee. Its own example is a $100 refund, where the $2.90 + $0.30 is not paid back.
Squarespace fee calculator: a store builder whose Basic plan takes 2% of each sale → · BigCommerce product SEO: no fee with built-in payments, up to 2% with any other provider →
What Sellura does
How Sellura writes for Wix
- Describe the product once, in a few words or with a photo, and Sellura returns a Wix product name aimed at Wix's recommended 60 characters and kept inside its 80: the product first, then the one or two details that set it apart, each once. No keyword chains, capitals for emphasis or sale words. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A description inside Wix's 8,000 characters whose first 156 read as a finished search snippet, then the details a shopper checks before buying: size, materials, how it is made or used, what is included, care. Plain paragraphs and a simple list, ready to paste into Wix's description box.
- 8 SEO keywords of up to 40 characters and 8 highlights of up to 80, both ours, since Wix has a field for neither: phrases to work into the name and the description, and selling points for the description or an info section.
- It never invents a size, a material or a certification you didn't give.
- The same product written for Etsy, Shopify, Amazon and the other marketplaces Sellura supports, each to its own rules.
- Sellura doesn't open Wix store links, since each store sits on its own domain. Paste the product name and description into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't connect to your Wix store, publish products or track where a page ranks, and it has no research database or ads analysis.
Generate a Wix-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Wix store links, since each store sits on its own domain. It opens on Wix with fields for the product name and description: copy both from the product in your Wix dashboard and paste them in.