AliExpress
AliExpress SEO: the title, the attributes and the description
An AliExpress listing gives search three pieces of text to read: a title, the category attributes and a description. AliExpress publishes its listing limits in its Open Platform API documentation. Its current posting API for overseas merchants takes a title of up to 218 characters and up to 6 main images, and none of its posting APIs has a keywords field (read 22 October 2026).
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AliExpress listing limits at a glance
Title
aim for ~120 characters (hard cap 218)
AliExpress's cap, our target
Search keywords
up to 8, each ≤ 30 characters
Ours: no such field
Attributes
up to 8, each ≤ 60 characters
Ours
Description
the first ~150 characters carry the SEO weight
Ours
AliExpress's numbers checked against its own pages on 2026-10-22. The ones marked ours are Sellura's budgets, not AliExpress rules. Sellura generates within all of them automatically.
The 128-character title limit quoted in many guides comes from an older AliExpress API that is no longer in its current list. AliExpress's own rules for local goods recommend a title of 79 to 128 characters, as advice rather than a cap (released 31 December 2024). Below: what each field allows, what AliExpress does and does not publish, and what Sellura writes for each field.
What an AliExpress listing gives search to read
AliExpress does not publish how its search ranks listings in any page we could read without a seller account, so this page sticks to what its own API documentation says a listing is made of. The title is the longest searchable line: up to 218 characters, in any language, in the current posting API. The attributes are the category's own key-value specs, such as material, size or compatibility, which a buyer can filter by. The description comes in two versions, one for the web and one for the app.
With no keywords field, the words a buyer types can only reach a listing through the title, the attributes and the description. That makes the title do most of the work: the item, its brand or model where you have one, then the specs a buyer compares.
- Title: up to 218 characters in AliExpress's current posting API, and 79 to 128 recommended for local goods. Sellura aims at about 120, our target inside that range, with the item and its key specs first.
- Attributes: the category's key-value specs. The brand must be one you are authorised to sell, not free text.
- Description: the web version can carry HTML, the app version cannot. The only character cap AliExpress prints, 60,000, is in its retired API.
- No keywords field in any of AliExpress's posting APIs.
- Up to 6 main images.
AliExpress product titles: 218 characters, not 128, and what the rest of the listing allows → · How to sell on AliExpress from the US: who can join and the fees by category →
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Writing the title and the description
Write the title the way a buyer compares items: "Brother P-touch Compatible Label Tape 12mm x 8m TZe-231 Black on White, 5 Pack" is 78 characters and names the item, the compatibility, the size, the model, the colour and the pack size. There is room under 218 for more true specs, and none of it should go on words nobody searches for. Then say what the item is again in the first line of the description, followed by the specifications, what is in the package and any sizing or compatibility notes.
Write the description as plain text. AliExpress's app description takes no HTML, so one plain text reads the same on the web and in the app. AliExpress's retired API also refused email addresses and links to other sites in the description, so leave both out.
- Brand: only one you are authorised for. AliExpress's API docs say the brand attribute cannot be custom.
- Attributes: fill the ones a buyer filters by first, such as size, material, capacity and compatibility.
- Ours, not AliExpress's: the 120-character title target, the 8 search phrases of 30 characters, the 8 attribute lines of 60 characters and the first 150 characters of the description that we write the searched words into.
- Also ours: no ALL CAPS words and no promotional phrases, rules we found in no AliExpress page. Repeats are AliExpress's own concern: for local goods it says "Do not overuse keywords" and lowers the search ranking of goods with unreasonably repetitive keywords.
Listing limits for every marketplace, each dated and sourced → · Cross-listing SEO: one product, a listing per marketplace →
What AliExpress charges a US seller
AliExpress's Rules for U.S. Platform Sellers, last revised on 6 February 2026 and read on 1 November 2026, charge two fees on each sale. A commission: a percentage of the item price set by category, plus 5% of the shipping fee. And a transaction fee of 2.5% of the item price. The rates in its table took effect on 26 December 2024, and AliExpress says all of them include tax.
Most categories pay a 6% commission, and so does any category missing from the table. Many pay 2.5%. The one row above 6% is Hair Extensions & Wigs, at 7.5%. These rules are for sellers registered in the United States, and they don't apply to sellers on AliExpress's AliExpressDirect service.
- Example: a $40 item at the 6% rate with $5 shipping pays $2.40 in commission, $0.25 on the shipping and a $1.00 transaction fee, $3.65 in all.
- The formula: commission = item price × the category rate + shipping fee × 5%. Transaction fee = item price × 2.5%.
- 2.5% commission, among others: Home Appliances, Furniture, Garden and Power Tools, Laptops, Tablets, Desktops, Mobile Phones, Sneakers, Weddings & Events and Food.
- 6% commission, among others: Beauty & Health, Women's Clothing, Jewelry & Accessories, Toys & Hobbies, Home & Garden, Watches and Luggage & Bags.
- AliExpress can change the rates at any time and says it announces changes on its site or by message, so check its table before you price.
Amazon listing SEO: another marketplace whose fee is set by category → · One sale on every marketplace Sellura calculates →
What Sellura does
How Sellura writes for AliExpress's format
- Describe the item once and Sellura returns a title inside AliExpress's 218 characters, written to about 120: the item first, then its brand or model and the specs a buyer compares, each once. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Up to 8 attributes as short "name: value" lines, 8 search phrases to work into the title, the attributes and the description, since AliExpress has no keywords field, and a plain-text description that reads the same on the web and in the app.
- The same product written for eBay, Shopee and the other marketplaces Sellura supports, each to its own rules, if you sell on more than one.
- Sellura doesn't grade AliExpress listing links. The public page carries the title but loads the description separately, and a score on half a listing would be wrong. To check a listing you already have, paste its title and description into the box above or the free Listing checker, for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year; Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to AliExpress or track where a listing ranks, and it has no research database or ads analysis.
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The checker doesn't open AliExpress links: it opens on AliExpress with fields for the title and description. Copy both out of your listing and paste them in.