Folksy
Folksy SEO: the title, the 15 tags and the first 50 words
Folksy SEO comes down to three fields and one paragraph. Folksy's seller help says the title "has the highest weighting in search results" and can be up to 80 characters, that a listing takes 15 tags with 255 characters across all of them, and that search engines "will mostly be interested in the first 40-50 words" of the description. Folksy's listing form adds two rules the help leaves out: a title can't contain a forward slash, and the commas between tags count toward the 255. We read both on 25 October 2026.
Free title preview and SEO score, no card
Folksy listing limits at a glance
Title
aim for ~75 characters (hard cap 80)
Folksy's cap, our target
Tags
up to 13, each ≤ 18 characters
Ours
Materials
up to 5, each ≤ 30 characters
Folksy's count, our length
Description
the first ~250 characters carry the SEO weight
Ours
Folksy's numbers checked against its own pages on 2026-10-25. The ones marked ours are Sellura's budgets, not Folksy rules. Sellura generates within all of them automatically.
Folksy is a UK-only marketplace. Its help says you have to live in the UK to sell there, and that each item has to be handmade by you, your own original art or your own design, unless it is a craft supply. Below: how a Folksy search meets a listing, what each field takes, what a sale costs, and what Sellura writes for each field.
How a Folksy search finds a listing
Folksy's help names the title as the field its search weights most, and asks for the most important words at the beginning. Tags come next: Folksy matches them against the words a shopper types, and it says the shorter the better, because a long phrase only matches a shopper who types the same words in the same order. Each listing sits in one category and one subcategory, which is where a browsing buyer finds it. Folksy publishes no fuller ranking formula, so there is no hidden weighting to write for beyond that.
Google is the second search a Folksy listing lives in. Folksy's help says search engines mostly read the first 40 to 50 words of a description, its Power Paragraph, and warns against pasting the same description you use on other sites, because duplicate text works against you in Google and Bing. Its words: make sure what you publish on Folksy is unique to Folksy.
- Title: up to 80 characters, at least 3, and no forward slash, which the listing form refuses. Folksy asks for what it is, its colours and material, its style, and the occasion or person it would suit as a gift.
- Tags: up to 15, and all of them together at most 255 characters. The form joins them with commas and counts those too. Letters, numbers, spaces and hyphens only, saved in lower case.
- Description: Folksy's help says up to 1,500 characters, and the listing form accepts 2,000. The first 40 to 50 words carry the search, and Folksy calls materials and dimensions a must.
- Materials and colours: up to 5 of each in the form. The Inspiration field is separate, and the form says it isn't used in search.
- Photos: up to 5 on a Basic account and 10 on Folksy Plus, at least 1,000 pixels wide. The form says square images display best.
Folksy vs Etsy: why an Etsy listing needs rewriting for Folksy → · How to get sales on Folksy: what to fix before you promote →
Check your own listing
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Writing the title, the tags and the power paragraph
Write the title in the order Folksy asks for it. "Speckled Stoneware Mug, Hand Thrown, White Glaze Coffee Cup, Housewarming Gift" is 78 characters: what it is and its material first, then how it was made, the colour, a second name a buyer might search, and the occasion. Where you would reach for a slash, as in "mug/cup", use a comma or the word "and", because Folksy's form will not save a title with one. Folksy also asks for no profanities anywhere in the title, description or tags.
Keep tags short. Fifteen fit only if they average under 16 characters, because the 14 commas between them count too. Sellura writes 13 tags of up to 18 characters, 246 with the commas, so a phrase such as "handmade jewellery" stays whole and the set always saves. Then open the description with the power paragraph: what the item is, what it is made of and who or what it is for, in sentences a buyer would read aloud, never a list of keywords. Follow it with how and where you made it, the materials and the dimensions. Anything about your inspiration belongs in the Inspiration field, which search ignores.
- Ours, not Folksy's: a title target of about 75 characters, 13 tags of up to 18 characters (worked back from Folksy's 255), 30 characters per material, and 250 characters as our reading of 40 words.
- Fees: 6% + VAT of the item price, never of the postage, plus 15p + VAT for each unit you list, with the first three listings free. Folksy Plus costs £7.50 a month or £75 a year and makes listing free, Folksy's help says (read 25 October 2026).
- Who can sell: UK residents only, making or designing the work themselves. Folksy's help rules out resellers, AI-generated artwork and items assembled from mass-produced parts, and every item ships from the UK.
- No links that send a buyer elsewhere to buy: Folksy's listing policy doesn't allow them, so keep your Etsy shop and website out of the text.
Folksy fee calculator: commission, listing fee and Stripe or PayPal → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Folksy's format
- Describe the item once and Sellura returns a Folksy title of about 75 characters, inside the 80 Folksy allows and with no forward slash: what it is first, then colour and material, style, and the occasion it suits when your details support one. The title preview and a 0 to 100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- 13 short lowercase tags of up to 18 characters each, which with the commas stay inside Folksy's 255, up to 5 materials, and a plain-text description inside 1,500 characters that opens with a power paragraph and gives the materials and dimensions you supplied. Sellura writes Folksy listings in British English: colour, jewellery, personalised.
- The same item written separately for Etsy and Shopify, each to its own rules, so the text on Folksy is not a copy of your Etsy listing, the duplicate Folksy's help warns against.
- To check a listing you already have on Folksy, paste its title and description into the box above or the free Listing checker, for a 0 to 100 score and the fixes worth making first.
- The finished listing costs 1 credit. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Folksy, import your Etsy shop, read Folksy's search or track where a listing ranks, and it has no research database or ads analysis. It is not affiliated with Folksy.
Generate a Folksy-ready listing in about 60 seconds.
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The checker opens on Folksy with fields for the title and description: copy both out of your listing and paste them in.
FAQ
What is the character limit for a Folksy title?
How many tags can you add on Folksy?
How long can a Folksy description be?
Can I copy my Etsy listings to Folksy?
What does it cost to sell on Folksy?
Who can sell on Folksy?
More questions (1)
Yes. Paste the title and description into the box on this page or the free Listing checker for a 0 to 100 score and the fixes worth making first. No card, and the score is the same every time you check the same text.