BigCommerce
BigCommerce product SEO: the product name, the page title and the search keywords
BigCommerce product SEO comes down to the product name, the page title Google shows, the description, and one field that works only inside your store: Search keywords. BigCommerce's Catalog API caps a product name at 250 characters and requires it to be unique in the store. Its help on SEO fields advises a page title of less than 60 characters that starts with a relevant keyword, and with no Page Title set, BigCommerce uses the product name instead. We read every BigCommerce rule on this page in its developer docs and Help Center on 26 October 2026.
Free title preview and SEO score, no card
BigCommerce listing limits at a glance
Product name
aim for ~60 characters (hard cap 250)
BigCommerce's rule
Search keywords
up to 10, each ≤ 30 characters
Ours
Highlights
up to 8, each ≤ 80 characters
Ours
Description
the first ~160 characters carry the SEO weight
Ours
BigCommerce's numbers checked against its own pages on 2026-10-26. The ones marked ours are Sellura's budgets, not BigCommerce rules. Sellura generates within all of them automatically.
Leave Meta Description empty and the product gets your store's default meta description, the same text as every other product without one, and BigCommerce's help adds that Google may show your product description instead. So the name and the opening of the description are written for search either way. Below: how a shopper finds a BigCommerce product, what each field takes, which numbers are BigCommerce's and which are ours, what BigCommerce charges per order since 1 June 2026, and what Sellura writes. Sellura is an independent tool and is not affiliated with BigCommerce.
How a shopper finds a product on a BigCommerce store
A BigCommerce store has no marketplace search to rank in. Your products live on your own domain, or on a mybigcommerce.com address, and shoppers arrive from Google and the other search engines, from Google's shopping results if you send your products to Merchant Center, and from the search box in your store's header. BigCommerce's help on SEO fields says page titles are often used as the title link in search results, and that the text on product pages helps search engines find terms for their results.
The store's own search works differently, and BigCommerce documents it. Its help on store search lists the order in which a search matches product fields: an exact SKU first, then an exact product name, the brand name, an exact search keyword, part of the product name, the description, part of a SKU and part of a keyword. So a shopper who types the item's common name finds it fastest when those words are in the name, and Search keywords catch the other words shoppers use for it.
- Product name: up to 250 characters, BigCommerce's cap, and unique in the store, so two variants sold as separate products need names that tell them apart. With no Page Title set it is also the page title, and by default it becomes the product's URL.
- Page Title: optional, up to 255 characters in BigCommerce's API. BigCommerce advises less than 60, starting with a relevant keyword, and a unique title on every page.
- Meta Description: optional. Left empty, the store's default meta description is used, and Google may show the product description instead. BigCommerce's help sets no length for the field. Its glossary page on meta descriptions says search results show only the first 155 to 160 (it writes words; the context means characters), so the 160 characters Sellura writes as a snippet are our number, at the top of that range.
- Description: BigCommerce publishes no length, and the field takes HTML. BigCommerce asks for descriptions that are easy to read and never copied from one product to another. The 5,000 characters Sellura writes to are ours.
- Search keywords: BigCommerce's own field, a comma-separated list for your store's search box, not for Google. BigCommerce publishes no count and no length, so the 10 keywords of up to 30 characters Sellura writes are our numbers.
- Images: up to 1,000 per product, 8 MB per file. Product videos are YouTube links, not uploaded files.
Check a product name against BigCommerce's 250 characters → · Listing limits for every marketplace, side by side →
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The page title: why your store name counts against the 60
BigCommerce's own example of a good page title is "Blue T-Shirts at Discounted Prices for Sale | BunchOfTshirts": the keywords found on the product's page first, the store's name last. On BigCommerce's Cornerstone demo store, a product with no Page Title reaches the browser tab as the product name, a hyphen and the store name. So "Waxed Canvas Tote Bag, Leather Handles, Olive Green" is 51 characters on its own, and with " - Northfield Supply Co." after it, 75, well past the 60 BigCommerce advises.
There are two fixes, both in the product editor. Write the name so that it fits together with the store name: "Waxed Canvas Tote, Leather Handles" is 34, and 58 with it. Or open the product's SEO section and type a Page Title of less than 60 characters yourself, the item and its most searched phrase first. Then give Meta Description the same care. Left empty, every product shares the store's default text, so either write one or open the description with what the product is, since Google may show that instead.
- BigCommerce's numbers: 250 characters for the product name, 255 for a Page Title, less than 60 advised for page titles, and up to 1,000 images of 8 MB each.
- Ours, not BigCommerce's: the 10 search keywords of up to 30 characters, the 8 highlights of up to 80, the 5,000-character description and the 160-character snippet. BigCommerce sets none of these numbers and has no highlights field. The nearest is its glossary's note that search results show the first 155 to 160.
- The 5,000 is borrowed: it is Google Merchant Center's description cap, so the same description can go to Google Shopping whole. That is caution of ours, not a BigCommerce rule.
- Searches that found nothing: BigCommerce's Analytics, under In-store search, lists the words shoppers searched your store for and got no results. BigCommerce's advice is to add those words as search keywords on the products that should have matched.
- Meta Keywords: BigCommerce's help says keywords have been deprecated by all major search engines, so Sellura doesn't write them.
Shopify product SEO: the same Google job on a Shopify store → · Google Shopping SEO: the title and description in your Merchant Center feed →
What BigCommerce charges per order since 1 June 2026
BigCommerce changed its plans on 1 June 2026, and "no transaction fees" is no longer the whole story. An order paid through one of BigCommerce's Embedded Payment Providers, a list that includes BigCommerce Payments, Stripe, PayPal, Adyen, Klarna and Afterpay, pays BigCommerce nothing. An order paid through any other provider pays the Open Payment Provider Fee: 2.0% on Core, 1.0% on Growth and 0.6% on Scale, billed monthly as its own line on your invoice. We read BigCommerce's pricing page and its 2026 pricing update on 26 October 2026.
The percentage is taken from what BigCommerce calls Inclusive GMV, the order value less 10%. So a $100 order paid through an open provider on Core costs $1.80 in this fee, and nothing if the same shopper pays through Stripe. Orders paid offline or by purchase order count as open, and what decides is the provider that actually processed the payment, not the options shown at checkout. Your payment provider's own processing fee comes on top either way.
- Plans: Core $39 a month ($29 billed annually), Growth $105 ($79), Scale $399 ($299). Core covers up to $30,000 of Inclusive GMV over the trailing 12 months and Growth up to $100,000. Past that, BigCommerce moves the store up a plan.
- Scale covers up to $33,333 of Inclusive GMV a month and charges 0.9% on everything above it.
- Card processing: BigCommerce's pricing page says PayPal Braintree's card rate begins at 2.89% + $0.29 per transaction on every plan, and a US-based business can qualify for its plan's own published rate.
- Who pays: the fee is charged to you, not to the shopper, and BigCommerce says it must not be passed on to shoppers at checkout.
Shopify fee calculator: the other store builder where the payment provider changes the fee → · BigCommerce fee calculator: what an order costs on your plan and provider →
What Sellura does
How Sellura writes for a BigCommerce product
- Describe the product once, in a few words or with a photo, and Sellura returns a BigCommerce product name aimed at BigCommerce's 60 and kept far inside its 250: the item and its most searched phrase first, then the detail that tells this product apart from the others in your store, each once. If your store name is long, a shorter Page Title is the fix from the section above. No keyword chains, capitals for emphasis or sale words. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A description inside our 5,000 characters whose first 160 read as a finished search snippet you can also paste into Meta Description, then the details a shopper checks before buying, in short paragraphs and a simple list. 10 search keywords of up to 30 characters for your store's search box, and 8 highlights of up to 80 for the description or a custom field. It never invents a size, a material or a certification you didn't give.
- The same product written for Shopify, Google Shopping, Etsy, Amazon and the other marketplaces Sellura supports, each to its own rules, if you sell in more than one place.
- Sellura doesn't open BigCommerce store links, since each store sits on its own domain. Paste the product name and description into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't connect to your BigCommerce store, change its SEO settings, publish products or track where a page ranks, and it has no research database or ads analysis.
Generate a BigCommerce-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open BigCommerce store links, since each store sits on its own domain. It opens on BigCommerce with fields for the product name and description: copy both from the product in your BigCommerce control panel and paste them in.