Squarespace
Squarespace SEO for products: the SEO title, the SEO description and the site title
Squarespace SEO for a product comes down to two fields on the product's SEO tab and one setting most sellers never open. Squarespace's help caps the SEO title at 100 characters and advises 70 or fewer. It caps the SEO description at 400, advises 50 to 300, and says search engines cut descriptions off around 160. The setting is the title format: by default a product reaches search as its SEO title, a hyphen and your site title, so the site name spends part of the 70. We read every Squarespace rule on this page in its Help Center on 25 October 2026.
Free title preview and SEO score, no card
Squarespace listing limits at a glance
Product name or SEO title
aim for ~70 characters (hard cap 100)
Squarespace's page-title limit
Tags
up to 10, each ≤ 40 characters
Ours
Highlights
up to 8, each ≤ 80 characters
Ours
Description
the first ~160 characters carry the SEO weight
Ours
Squarespace's numbers checked against its own pages on 2026-10-25. The ones marked ours are Sellura's budgets, not Squarespace rules. Sellura generates within all of them automatically.
Leave the SEO title empty and the product name stands in, and a name can run to 200 characters. Leave the SEO description empty and search engines use the product description. So the name and the opening of the description are written for search either way. Below: how a buyer finds a Squarespace product, what each field takes, which numbers are Squarespace's and which are ours, how Squarespace charges, and what Sellura writes. Sellura is an independent tool and is not affiliated with Squarespace.
How a buyer finds a product on a Squarespace store
A Squarespace store has no marketplace search to rank in. The products live on your own site, on your domain or a squarespace.com address, and buyers arrive from Google and the other search engines, from links and from your own store pages. Squarespace's keyword advice is to write for humans, not robots, to focus on one keyword per page and to put the target keyword at the beginning of the first sentence on the page.
What appears in search results is mostly determined by Google's technology, Squarespace's help says, so neither SEO field is guaranteed to show as written. A search engine shows the SEO description when it finds nothing on the page more relevant to the search. Tags and categories do a different job: Squarespace describes them as filters and navigation for your store pages, and says nothing of them as a search signal.
- Product name: up to 200 characters, no HTML. It is the title in search whenever the product has no SEO title, and the name a shopper reads on the page.
- SEO title: up to 100 characters, on the product's SEO tab. Squarespace advises 70 or fewer and a unique title for each page. By default your site title is added after it.
- SEO description: up to 400 characters, 50 to 300 advised. Search engines cut it around 160, so the first 160 carry the product and the detail a buyer checks.
- Product description: Squarespace publishes no length. Paste plain text. Without an SEO description, search engines use this text, so open with what the product is.
- Tags: up to 80 characters each, used as filters on store pages and in blocks. Squarespace publishes no count, so the 10 tags of up to 40 characters Sellura writes are our numbers.
- URL slug: Squarespace's advice is descriptive and specific, with the page's focus keyword, in letters, numbers and hyphens.
Check a title against Squarespace's 100 characters → · Listing limits for every marketplace, side by side →
Check your own listing
Already selling on Squarespace? Score your product page
Copy the product name and description from your Squarespace product editor and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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The title format: why your site title counts against the 70
Squarespace's help on title formats lists the defaults: a page shows as its SEO title, a dash and the site title, and a collection item such as a product shows as the item's SEO title, a hyphen and the site title. So "Hand-Thrown Stoneware Mug, 12 oz, Speckled Oat Glaze" is 52 characters on its own, but on a site called "Fern & Kiln Pottery" it reaches search as 74, past Squarespace's 70.
There are two fixes, both in Squarespace's own settings. Shorten the product's SEO title by the length of your site title plus the separator: "Stoneware Mug 12 oz, Speckled Oat Glaze" is 39, and 61 with the site name. Or edit the Items title format in SEO settings so it uses only %i, the item's own title. Either way, keep the product's own words first: the product, then its material, size or colour, each once.
- Ours, not Squarespace's: the 10 tags of up to 40 characters, the 8 highlights of up to 80 characters to work into the description, and the 5,000-character description budget. Squarespace publishes no tag count, no description length and has no bullet field.
- The 5,000 is borrowed: it is Google Merchant Center's description cap, and Squarespace syncs physical products to Merchant Center. Squarespace doesn't say which of its fields goes where, so this is caution of ours, not its rule.
- Fees: on the Basic plan Squarespace takes 2% of the total sale amount, and nothing on Core, Plus and Advanced. Payment processing comes on top: with Squarespace Payments, 2.9% + $0.30 for a US standard card on Basic and Core, less on Plus and Advanced.
- Squarespace's product editor has an AI Generate button for product details once you add an image. Whatever writes the text, the fields and the limits on this page are the same.
Squarespace fee calculator: what you keep on your plan → · Shopify product SEO: the same Google-first job on another store builder →
What Sellura does
How Sellura writes for a Squarespace product
- Describe the product once, in a few words or with a photo, and Sellura returns a product name of about 70 characters, inside the SEO title's 100, that works in either field: the product and its most searched phrase first, then one or two details that set it apart, each once. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A plain-text description whose first 160 characters say what the product is, written so you can paste them into the SEO description too, 8 highlights of up to 80 characters to work into the description, since Squarespace has no bullet field, and 10 tags of up to 40 characters for your store's filters. It never invents a size, a material or a care instruction you didn't give.
- The same product written for Shopify, Etsy, Google Shopping and the other marketplaces Sellura supports, each to its own rules, if you sell in more than one place.
- Sellura doesn't open Squarespace product links, since your store sits on your own domain. Paste the title and description into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't connect to your Squarespace site, change your SEO settings, publish products or track where a page ranks, and it has no research database or ads analysis.
Generate a Squarespace-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Squarespace links, since each store sits on its own domain. It opens on Squarespace with fields for the title and description: copy the SEO title and the product description from your product editor and paste them in.