Grailed
Grailed SEO: the 3–6 word title, 10 tags and the description
Grailed SEO comes down to four things a seller fills in: a title of three to six words with the designer's name left out, up to 10 tags of up to 32 characters each, a description that states the condition, every flaw, the tagged size and the measurements, and the designer, picked from Grailed's own list in a field of its own. Grailed's How to Sell Guide gives the three to six words and the 10 tags of 32 characters, and it publishes no character length for the title or the description (read 26 October 2026).
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Grailed listing limits at a glance
Title
aim for ~40 characters (hard cap 60)
Ours
Tags
up to 10, each ≤ 32 characters
Grailed's rule
Details
up to 5, each ≤ 40 characters
Ours
Description
the first ~150 characters carry the SEO weight
Ours
Grailed's numbers checked against its own pages on 2026-10-26. The ones marked ours are Sellura's budgets, not Grailed rules. Sellura generates within all of them automatically.
So the title names the piece the way the designer or retailer named it, the tags carry the style words a buyer searches by, and the description carries the facts a buyer checks before paying, since Grailed accepts a return only when a listing got the item's authenticity, colour, condition, fabric or measurements wrong. Below: how buyers reach a Grailed listing, what each field takes, what Grailed removes, what it charges, and what Sellura writes. Sellura is an independent tool and is not affiliated with Grailed.
How buyers find a Grailed listing
Grailed's guide says tags are shown on the listing page and in search results, and that the best way for buyers to find an item is to describe it simply and accurately. It publishes nothing on how its search orders results. What it does publish is the bump: every 7 days in a listing's first 30 days you can bring it to the top of search results and of the feeds of buyers who follow you. After 30 days a bump needs a price drop of at least 10%, and Grailed tells the buyers who favorited the listing when its price drops.
Before a listing reaches search at all, it can sit in a review queue: Grailed's help says approval can take a few business days and its moderators may ask for missing photos first. Grailed has four departments, Grails, Hype, Sartorial and Core, and its curation team can move a listing from one to another based on designer, price, condition and style. Custom items and items without a designer can be removed.
- Title: three to six words, Grailed's advice, named the way the designer or retailer named the piece. Grailed publishes no character length. The 60 characters at most, aimed at about 40, that Sellura writes to are ours.
- Designer: picked from Grailed's dropdown, not typed into the title. Grailed's help explains how to ask for a designer that is not on the list.
- Tags: up to 10, each up to 32 characters, Grailed's numbers, shown on the listing page and in search. Styles, eras, materials, features, genres, seasons, motifs and trends. Grailed may remove tags unrelated to the item, and says not to fill them with designers.
- Description: Grailed publishes no length. It asks for the condition and any flaws, the tagged size and measurements, the designer, and the collection and year if you know them. The 1,000 characters Sellura writes to is ours.
- Photos: Grailed requires a clear photo of the brand tag, the wash tag and any stamp or serial number, and for sneakers the inner size tag, the outsole and both sides of the tongue. It publishes no photo count.
Grailed vs Depop: the same piece written for both → · Grailed listing not showing up? Seven causes, in order →
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Copy the title and description from your Grailed listing and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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Writing the title, the tags and the description, and what Grailed removes
Name the piece the way its designer or retailer did, then the item and one or two details. With Rick Owens picked in the designer field, "Geobasket High Top Sneakers Black Milk" is six words and 38 characters: the model, the item and the colourway, each once. Grailed's own example of what not to do is "OFFER YOUR PRICE 🔥AUTHENTIC Christian Dior Saddle Bag": the capitals, the emoji, the haggling and the word authentic all go, and the designer moves to its own field.
Then spend the tags on what the title has no room for. Grailed's examples are style, era, material and season words such as archive, mohair, y2k, fw19 and oversized. For the Geobaskets that might be avant garde, darkwear, leather and high top, not Rick Owens a second time. In the description, put the condition and every flaw first, then the tagged size, measurements taken flat with a soft tape, the designer, and the collection and year if you know them.
- Ours, not Grailed's: the 60-character title cap and the 40-character aim, the 1,000-character description, the first 150 characters Sellura writes the searched words into, and the 5 Details points of up to 40 characters for the description. Grailed has no Details field.
- Measurements: Grailed strongly recommends them. If a listing gives none, Grailed's returns help leaves it to the buyer to check the fit, and a listing whose measurements are wrong can be returned.
- No social media handles, contact details or mentions of other platforms in the title, the tags or the description. Grailed calls that offsite activity and says it may reduce a listing's visibility or suspend the account.
- One listing per item: if you have several identical pieces, list the next after the first sells. Grailed may remove duplicate listings it can't tell apart.
- Fees: a commission of 9% of the sale price from $120, or 6% with a $1.99 minimum below it, for sales from 20 May 2026, plus payment processing of 3.49% + $0.49 on a US payment for a seller onboarded with Stripe (Grailed's help, read 26 October 2026).
Grailed fee calculator: what you keep after commission and processing → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Grailed's format
- Describe the piece once, in a few words or with a photo, and Sellura returns a title of three to six words, about 40 characters, with the designer left out: the model or style name, the item and one or two details, each once. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Up to 10 tags of up to 32 characters for style, era, material and season, never a designer's name, and a plain-text description that opens with what the piece is, then the condition and flaws as you described them, the tagged size and the measurements you gave. It never invents a measurement, a flaw, a season, a year or a claim of authenticity.
- The same piece written for Depop, eBay, Poshmark and the other marketplaces Sellura supports, each to its own rules, if you list in more than one place. The Grailed version never mentions the others, since Grailed treats that as offsite activity.
- Paste a title and description you already have into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Grailed, authenticate items, bump or drop prices, read Grailed search or track where a listing ranks, and it has no research database or ads analysis.
Generate a Grailed-ready listing in about 60 seconds.
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The checker opens on Grailed with fields for the title and description: copy both out of your listing and paste them in.