Shopee
Shopee SEO: the product name, the attributes and the description
Shopee SEO rests on a product name, a set of attributes and a description. Shopee recommends a product name of 25 to 100 characters and a description of at least 100, and asks for at least 3 attributes (Shopee's Seller Education Hub for Singapore, read 19 October 2026). It does not publish a hard cap for Singapore or the Philippines: its developer guide says the limits differ by market and by type of seller and reach each shop through its listing API.
Free product-name preview and SEO score — no card
Shopee listing limits at a glance
Product name
25–100 characters, Shopee's recommended range (no hard cap published)
Shopee's range, our ceiling
Search keywords
up to 8, each ≤ 30 characters
Ours: no such field
Attributes
up to 8, each ≤ 40 characters
Ours
Description
the first ~150 characters carry the SEO weight
Ours
Shopee's numbers checked against its own pages on 2026-10-19. The ones marked ours are Sellura's budgets, not Shopee rules. Sellura generates within all of them automatically.
The name follows rules of Shopee's own: brand, model, specification and size, each word capitalised, no promotional words, none of the symbols it lists, and no word more than three times. There is no tags field. Below: how each part works, what Shopee flags, and what Sellura writes for each field in English for Shopee Singapore and the Philippines.
How a Shopee listing gets found
Shopee's guidance puts the product name first. Its formula is brand plus product model plus specification plus size, and its listing best practices name the things that hold a listing back: a name shorter than 25 or longer than 100 characters, a description under 100, fewer than 3 attributes, and spam, which Shopee defines as a word, or a word one letter apart, used more than three times. A listing below its basic quality bar, a name under 10 characters for instance, is not counted as qualified at all.
Attributes are the second half. They depend on the category, some are mandatory, and Shopee counts at least 3 as part of a quality listing; fill first the ones a buyer checks, such as brand, size or compatibility. Shopee Philippines adds two rules of its own: name products in English, and say Used or Refurbished in the name when the item is.
- Product name: Shopee recommends 25 to 100 characters and publishes no hard cap. Sellura writes up to 100, the top of that range.
- Description: at least 100 characters, Shopee's recommended minimum. The 3,000 Sellura writes to at most is our budget.
- Attributes: at least 3, set per category; the ones a buyer checks first.
- No tags field. The search keywords Sellura suggests are phrases for the name, the attributes and the description.
- Photos: a cover photo plus up to 8 more, square 1:1.
Shopee product names: the rules and what gets flagged → · Shopee listing not showing? Deboosted, banned or deleted →
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Writing the product name and the description
Follow Shopee's order: "Xiaomi Redmi Power Bank 20000mAh 18W Fast Charge USB-C Black" is 60 characters and names the brand, the model, two specifications and the colour, each word capitalised. It leaves room under 100 for one more true detail, and none of it goes on words like Hot Item, Best Seller or Free Shipping, which Shopee's naming guidelines ban, or on the symbols } ~ $ ^ { < ! * # @ ; % >, which they ban too.
Then use the description for what the name cannot hold: dimensions, materials, what is in the box, care or warranty, in plain sentences. Shopee Philippines prohibits links and contact details in a listing, so leave both out, and never repeat the product's key word more than three times anywhere in the name.
- Shopee's own help: Smart Template, Shopee's listing assistant, fills in a product name, category and description from a photo. It is a good start; Sellura adds a 0–100 score with a fix for each weak point and applies Shopee's naming rules to the result.
- Capitals: each word starts with a capital, and only brands written that way, such as ASUS, stay in capitals.
- Ours, not Shopee's: the 100-character name ceiling, the 3,000-character description budget, the 8 search phrases of 30 characters and the 8 attributes of 40 characters Sellura suggests.
Shopee fee calculator: Singapore and the Philippines → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Shopee's format
- Describe the item once and Sellura returns a product name inside Shopee's recommended 25–100 characters, brand, model, specification and size in that order, each word capitalised, with no banned symbol and no promotional word. The name preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Attributes a buyer would filter on, at least 3, and a description of at least 100 characters with the specifics a buyer needs, in English for Shopee Singapore and the Philippines.
- The same product written for eBay, Etsy and the other marketplaces Sellura supports, each to its own rules, if you sell on more than one.
- Sellura doesn't open Shopee listing links: Shopee's pages load as an app and send automated visits to a traffic check that asks for a login. To check a listing you already have, paste its product name and description into the box above or the free Listing checker, for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year; Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Shopee or track where a listing ranks, and it has no research database or ads analysis.
Generate a Shopee-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Shopee links: it opens on Shopee with fields for the product name and description. Copy both out of your listing and paste them in.