How to sell on AliExpress from the US: who can join, the fees and your first listing

Von Oleksandr Shaniuk · Gründer von Sellura · Aktualisiert 1. November 2026

To sell on AliExpress from the US you need a registered company, an LLC, a corporation or a partnership, and stock that ships from inside the US with at least 15-day no-reason returns. You register at AliExpress's seller centre, wait for review, then apply for your categories and list up to 3,000 products to start. AliExpress takes a product commission of 2.5%, 6% or 7.5% depending on the category, 5% of the shipping you charge and a 2.5% transaction fee, all tax inclusive (AliExpress Rules for U.S. Platform Sellers, last revised 6 February 2026, read 1 November 2026).

Who may sell (US): Companies; LLC, corporation or partnership, no individuals
Product commission: 2.5–7.5%; 6% where the category isn't listed
Transaction fee: 2.5%; of the item price, plus 5% of shipping
Products at the start: 3,000; until AliExpress evaluates the store

So a $40 home-and-garden item with $5 shipping costs you $3.65 in fees. Below: who may join and what they promise, the five steps, the fee table with worked orders, and the listing rules AliExpress publishes for local goods, from the title formula to the six main images.

Who may open an AliExpress shop in the US

AliExpress publishes separate rules for each seller region. Its rules for US platform sellers apply to merchants registered for online sales in the US, and their first article settles who: "You have to be a legal entity (a Limited Liability Company or a Corporation or a Partnership or a Limited Partnership)", registered and operating normally.

A company, not a person: there is no individual-seller route in the US rules.
Stock in the US: "All goods must be shipped from a location within the U.S.", with at least 15-day no-reason returns, except categories AliExpress names, such as snacks and supplements.
Brands you own or license: a trademark must be yours or licensed to you, and some need proof.
"Made in USA" only when it is: final assembly and all significant processing in the US, and all or virtually all components from the US.
Shops: one application at a time, up to 6 shops per company, and a shop can't be sold or transferred.

Source: AliExpress Rules for U.S. Platform Sellers, chapters 1 to 3 (enterprises, brands, commodity requirements, shops; last revised 6 Feb 2026), checked 1 November 2026

The five steps to your first order

AliExpress's US seller page lists five steps, and its rules fill in what happens inside each. The review has no published duration: plan for verification taking longer than the sign-up form.

Register and begin onboarding
Use your authorised representative's email address and contact details, as the rules require. The member ID is assigned for you and can't be changed.
Wait for review approval
AliExpress checks your legal status, possibly through Alipay real-name authentication with the business licence and the representative's details.
Apply for your categories, then list
Products can be published only after category admission. Special categories need qualification documents, and the first quota is 3,000 products.
Fulfil your first order
From your US location, with the shipping weight and dimensions you declared.
Grow the store
AliExpress regularly checks seller ratings and dispute rates, and can raise the product quota once it has evaluated the store.

Sources: AliExpress Seller Center (US): "Start your business in 5 easy steps", checked 1 November 2026 · AliExpress Rules for U.S. Platform Sellers, articles 4 to 7 and 12 (registration, authentication, product listing, business assessment), checked 1 November 2026

What AliExpress takes from a sale

Three charges, all tax inclusive. The product commission is the item price times its category's rate. The freight commission is 5% of the shipping fee you charge. The transaction fee is 2.5% of the item price, in every category. The rates took effect on 26 December 2024, and a category missing from AliExpress's table pays 6% plus 2.5%.

Sellers who use the AliExpressDirect service are outside this chapter: AliExpress says they follow the Basic Rules on AliExpressDirect Services instead, so the numbers below are for a marketplace store you run yourself.

Category	Product commission	Transaction fee
Home & Garden	Product commission6.0%	Transaction fee2.5%
Women's Clothing, Men's Clothing, Shoes	Product commission6.0%	Transaction fee2.5%
Beauty & Health, Jewelry & Accessories, Toys & Hobbies	Product commission6.0%	Transaction fee2.5%
Home Appliances, Furniture, Food	Product commission2.5%	Transaction fee2.5%
Laptops, Tablets, Camera & Photo, Mobile Phones	Product commission2.5%	Transaction fee2.5%
Sneakers, Weddings & Events, Garden Tools, Power Tools	Product commission2.5%	Transaction fee2.5%
Hair Extensions & Wigs	Product commission7.5%	Transaction fee2.5%
Any category not in the table	Product commission6.0%	Transaction fee2.5%

AliExpress Rules for U.S. Platform Sellers, chapter 5, read 1 November 2026. The full table has more subcategories, some at 2.5% inside 6% parents. Plus a 5% freight commission on the shipping you charge.

$40 Home & Garden item, $5 shipping: $2.40 + $0.25 + $1.00 = $3.65 in fees, $41.35 kept.
$60 dress, free shipping: $3.60 + $1.50 = $5.10, $54.90 kept.
$400 laptop, free shipping: $10.00 + $10.00 = $20.00, $380.00 kept.

Temu vs AliExpress for sellers: the same order on both →

Source: AliExpress Rules for U.S. Platform Sellers, chapter 5: Commission and Transaction fees (rates effective 26 Dec 2024), checked 1 November 2026

The title: AliExpress's formula and length

For local goods AliExpress publishes a formula, "Brand Name + Attributes (Material/Features/Color/Style, etc.) + Goods Model/Type", and recommends 79 to 128 characters. Its posting API takes up to 218, so the recommendation, not the cap, is the length to write to. A multipack must state its minimum quantity in the title, matching what you sell.

AliExpress also says it lowers the search ranking of goods with "unreasonably repetitive or excessively similar keywords", and its example is a title that says cell phone four ways. Capitalise the first letter of each word except articles, prepositions and conjunctions.

Brand, then attributes, then the model or type: AliExpress's own formula. At 93 characters this example sits inside the 79–128 it recommends, far below the 218 it allows.

Free title checker, set to AliExpress → · AliExpress product titles: where the 128 and the 218 come from →

Sources: AliExpress Rules Center: General Requirements for Releasing Local Goods, 3.1 Title Requirements (released 31 Dec 2024), checked 1 November 2026 · AliExpress Open Platform: aliexpress.solution.product.post (title up to 218 characters), checked 22 October 2026

Images, attributes and shipping details

AliExpress asks for six main images in one ratio, at least one each showing the item, its selling points or size, and the variant, plus two marketing images. Then the attributes, which it calls essential for buyers choosing goods, and shipping data precise enough to match the parcel.

Field	AliExpress's requirement
Main images	AliExpress's requirementSix, all 1:1 from 800 × 800 px or all 3:4 from 750 × 1000 px, JPG or PNG, up to 5 MB
Marketing images	AliExpress's requirementTwo: one on pure white or transparent, 1:1 from 800 px, and one scene, 3:4 from 750 × 1000 px. No text, logos, watermarks or borders
Video	AliExpress's requirementRecommended 1:1, 3:4 or 9:16, up to 30 seconds, the core selling point in the first 5
Attributes	AliExpress's requirementFill the system and custom attributes, the key ones marked with an asterisk. Brand from the list, or Other with the name typed
Shipping weight	AliExpress's requirementTo 0.001 kg, within ±10% and 50 g of the real weight
Dimensions	AliExpress's requirementLength, width, height to 0.1 cm, longest side first

AliExpress Rules Center: General Requirements for Releasing Local Goods (released 31 Dec 2024), sections 3.3 to 3.6, read 1 November 2026.

Keep the title, images, attributes and variants saying the same thing: wrong quantities, missing accessories and mismatched plugs are AliExpress's list of common complaints.
No other websites or apps: their names, logos, QR codes, links and contact accounts are prohibited, and so is steering a buyer offline.
No duplicates: listings in the same store, or in other stores of the same company, must not share near-identical images, titles, prices and attributes.

Source: AliExpress Rules Center: General Requirements for Releasing Local Goods, 2.2 and 3.3 to 3.6, checked 1 November 2026

What Sellura does here, and what it doesn't

Sellura writes the text of an AliExpress listing from a description of your item: a title built from the item, its brand or model and the specs buyers compare, each once, attribute lines in "name: value" form, and a plain-text description that reads the same on the web and in the app. It never names a brand the item is not and never adds links or contact details. Each generation comes back with a 0–100 score that is deterministic, the same listing always gets the same number, and each weak factor comes with one fix written for that listing.

The score and the title preview are free on every generation, with no card, and so are the title checker and the Listing checker, which takes a pasted title and description. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't register your company, open the shop, take images to AliExpress's specification or track rankings, has no research database or ads analysis, and is not affiliated with AliExpress.

Write the AliExpress listing, score and title free → · Plans and credits →

FAQ

Can I sell on AliExpress from the US?

Yes, as a company. AliExpress's rules for US platform sellers require an LLC, a corporation or a partnership registered in the US, goods shipped from inside the US and at least 15-day no-reason returns.

Can an individual sell on AliExpress?

Not under the US rules, which accept only legal entities. AliExpress's other regions have their own rules, and the US ones name no route for an individual.

How much does AliExpress charge sellers?

In the US: a product commission of 2.5%, 6% or 7.5% of the item price by category, 6% where the category isn't listed, plus 5% of the shipping fee you charge and a 2.5% transaction fee on the item price, all tax inclusive, effective 26 December 2024.

How many products can I list on AliExpress?

Up to 3,000 to start, in the US rules. AliExpress can raise the quota after it has evaluated the store, and it may set different quotas by seller tier, industry and risk.

How long should an AliExpress title be?

AliExpress recommends 79 to 128 characters for local goods, built as brand, then attributes, then the model or type. Its posting API accepts up to 218.

Is it free to open an AliExpress store in the US?

AliExpress's US rules name commissions and a transaction fee on sales, and no opening or annual fee. You pay when an order sells.

Check the two conditions first: a registered US company, and stock that ships from inside the US with 15-day returns. Then register, pass the review, apply for your categories and price with AliExpress's own table in front of you: the category's commission plus 2.5% of the item price plus 5% of the shipping. Write titles of 79 to 128 characters, brand then attributes then model, and keep every field consistent. Sellura drafts the title, attributes and description with a free 0–100 score and title preview, and a credit buys the finished listing.

Write the listing Check the title

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