Wix product description: the 156 characters Google shows, and the rest of the page
Von Oleksandr Shaniuk · Gründer von Sellura · Aktualisiert 1. November 2026
On Wix the product description does two jobs: it is the text on the product page, and by default it is the page's meta description, the snippet Google can show under your link. Wix's help says the meta description is the product description unless you write your own, and recommends a meta description of up to 156 characters. So write the first 156 characters as a finished snippet: what the product is, in the words a shopper types, and the one detail that earns the click (Wix Help, read 1 November 2026).
- Meta description Wix recommends
- 156
- taken from the description unless you write one
- Description cap, older catalog
- 8,000
- 16,000 in the newer catalog and the CSV
- Title tag Wix recommends
- 60
- the product name plus your site name
- Meta keywords Google uses
- 0
- Wix's own words: not a ranking factor
After that opening the description can run long. Wix's older catalog caps it at 8,000 characters and its newer catalog and CSV template at 16,000, so 8,000 fits a store on either. Below: where the description goes, what the first 156 should say, a template that fits a Wix product, one description scored before and after, and when to write a separate meta description.
Where a Wix product description ends up
Wix builds three search fields for every product page from what you type into the product. Its help lists them: the title tag is the product name and the site name, the meta description is the product description, and the URL slug is the product name. A Wix store has no marketplace search box, so these are what Google reads and shows.
That makes the description the one field that is both the page and the snippet. The whole text is what Google indexes as the product page. Its first 156 characters, Wix's recommended length for a meta description, are what can appear under the blue link.
| You type | Wix uses it as | Wix's number |
|---|---|---|
| Product name | Wix uses it asTitle tag (with your site name) and URL slug | Wix's number80 cap, 60 advised |
| Product description | Wix uses it asThe page text and, by default, the meta description | Wix's number156 advised for the meta description |
| Info sections | Wix uses it asExtra blocks on the page, such as size charts and care | Wix's numberno length published |
| Image alt text | Wix uses it asImage search and screen readers | Wix's numberno length published |
From Wix's help on product page SEO and on adding a physical product, read 1 November 2026.
Sources: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026 · Wix Help: Wix Stores, Adding a Physical Product (name up to 80 characters, Generate AI Text, info sections; revised 17 June 2026), checked 1 November 2026
The first 156 characters: write them as the snippet
Most Wix descriptions open the way a shop counter does: Welcome to our shop, or This mug is so cute. By default that sentence is what goes to Google as the meta description. Wix's advice on it is short: a short meta description of the product that helps a shopper decide whether the page is relevant to them.
In practice that is three things inside 156 characters, in this order. The item in the words a shopper types, the material or size that sets this one apart, and one fact that answers the question a buyer has before clicking. Leave the story, the shipping and the thank-you for later in the text.
- Start with the item: A handmade 12 oz ceramic coffee mug, not Meet our newest favourite.
- Then what sets it apart: speckled white stoneware, made by hand.
- Then the fact a buyer checks: dishwasher safe, the size, what is included.
- Stop at a full sentence before 156, so the snippet doesn't end mid-word.
- No sale words or urgency. Order today before they sell out goes to Google as written.
Check a Wix product name against the 80 and the 60 →
Source: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026
How long a Wix product description can be
Wix publishes two caps, because it runs two product catalogs. Its older Catalog V1 API caps the description at 8,000 characters and accepts HTML, and its newer Catalog V3 API and the CSV import template take up to 16,000. Sellura writes to 8,000, the lower of the two, so the text fits a store on either catalog without a second edit.
Length isn't the goal. Past the opening, the description should hold what a shopper checks before buying and nothing they would skim past. The description box is rich text: Wix lets you add links, bold text and even paste an image into it, and its Generate AI Text button drafts a description for you.
- 8,000 characters: Wix's Catalog V1 description cap, with HTML accepted.
- 16,000 characters: Wix's Catalog V3 plain description cap and the CSV template's.
- 156 characters: what Wix recommends for the meta description, taken from the start of the description by default.
- Info sections: separate blocks Wix suggests for size charts and care instructions, reusable across products.
Sources: Wix Stores Catalog V1 API: Product Object (description maxLength 8000, accepts HTML), checked 25 October 2026 · Wix Stores Catalog V3 API: Product Object (plainDescription maxLength 16000), checked 25 October 2026 · Wix Help: Wix Stores, Exporting and Importing Your Products (CSV template: description up to 16,000 characters), checked 25 October 2026 · Wix Help: Wix Stores, Adding a Physical Product (name up to 80 characters, Generate AI Text, info sections; revised 17 June 2026), checked 1 November 2026
A template that fits a Wix product
The order below puts the snippet first and the buying facts after it, in short labelled lines a shopper can scan on a phone. Each label is a plain word followed by a colon, so it reads the same pasted into Wix's description box as typed into it.
The snippet sentence
One or two sentences, under 156 characters: the item, what sets it apart, one fact a buyer checks.
Size
Dimensions, capacity or fit, in the units your shoppers use.
Material
What it is made of, in the words on the label, and the finish.
How it is made or used
Handmade, printed, assembled, and anything a buyer should know about variation between pieces.
What is included
Only if more than one thing arrives: a set of four, a lid, a gift box.
Care
Exactly as you would tell a buyer, and nothing you haven't tested.
TipRepeated text goes in an info section
A size chart or care note that is the same on every product belongs in a Wix info section, which Wix lets you create once and apply to other products. The description then stays about this product.
One description, scored before and after
Both versions below are for the same product, named Handmade Speckled Ceramic Coffee Mug, 12 oz. We pasted each name and description into the free Listing checker on Wix and changed nothing but the description. The score is deterministic: the same text always gets the same number.
| Before | After | |
|---|---|---|
| Opening sentence | BeforeThis mug is so cute and perfect for your morning coffee! It makes a great gift for anyone in your life. | AfterA handmade 12 oz ceramic coffee mug in speckled white stoneware, made by hand in our studio, so every mug is a little different. Dishwasher safe. |
| What Google can show | BeforeA sentence with no item, material or size in it | AfterThe item, its size, material and care in 145 characters |
| Description factor | Before7 / 25 | After25 / 25 |
| Listing checker score | Before82 / 100 | After100 / 100 |
Scored with Sellura's Listing checker on Wix, from pasted text, on 1 November 2026. The after version continues with Size, Material, Made by hand and Care lines, as in the template above.
Check your own listing
Already selling on Wix? Score your product's name and description
Copy the product name and description of one product from your Wix dashboard or your store and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
Free, no sign-up.
When to write your own meta description
You can override the default for any product: open it in your dashboard, click Edit SEO Settings under Marketing & SEO, and edit the meta description on the Basics tab, where Wix's Create AI Text can suggest one. Write your own when the description has to open with something other than the snippet, such as a size warning or a preorder date.
Skip the meta keywords. Wix lets you add up to 10 keywords to a page as meta tags, and says in the same article that Google and the other major search engines don't use them as a ranking factor. Wix's product tags organize and filter your products. Put the phrase a shopper types in the name and the first sentence of the description instead.
- Default: the first part of the product description, 156 characters advised.
- Your own: Edit SEO Settings, Basics tab, Meta description.
- Image alt text: describe each photo plainly. Wix says it helps image search and screen reader users.
- Timing: Wix says SEO changes don't show in search results right away.
What Wix takes from each sale →
Sources: Wix Help: Wix Stores, Optimizing Your SEO for Product Pages (title tag = name + site name, up to 60 advised; meta description = product description, up to 156; revised 26 March 2026), checked 1 November 2026 · Wix Help: Adding Keywords as Additional Meta Tags to Your Pages (up to 10 a page, not a ranking factor for Google; revised 27 August 2026), checked 1 November 2026 · Wix Help: Adding Tags to Products (to organize and filter products; revised 4 June 2026), checked 1 November 2026
What Sellura writes for a Wix product, and what it doesn't
Describe the product once, in a few words or with a photo, and Sellura returns a Wix product name aimed at Wix's 60 characters, a description inside 8,000 whose first 156 read as a finished snippet followed by the buying facts, 8 search phrases to work into the text and 8 highlights for the description or an info section. The phrases and highlights are our numbers, not Wix fields. It never adds a size, a material or a claim you didn't give.
The 0–100 score and the name preview are free on every generation, no card, and so are the Listing checker and the Wix title checker. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't connect to your Wix store, publish products or track where a page ranks, and it has no research database or ads analysis. It is not affiliated with Wix.
Write the Wix product, score and name free → · Plans and credits →
FAQ
How long should a Wix product description be?
What is the meta description on a Wix product?
How do I change the meta description of a Wix product?
Can I use HTML in a Wix product description?
Do keywords in meta tags help a Wix product rank?
Can I check my Wix product description for free?
Rewrite the first 156 characters of every Wix description as the snippet you want under your link: the item, what sets it apart, one fact a buyer checks. Put the buying facts in short labelled lines after it, move repeated care and size text into an info section, and paste the result into the free Listing checker. Sellura writes all of it for Wix, with the score and the name preview free.
Öffnet den Generator für Wix.