Amazon description generator

Two are Amazon's. The third is ours, and the page says so wherever it appears.

Title

75

Amazon's cap, spaces included, for every product type except media. Over it, the title may be rewritten or left out of search.

Item highlights

125

Amazon's: a second line shown under a title shorter than 75 characters.

Description we write to

2,000

Our budget, not Amazon's. No Seller Central page we could read gives a description length.

The detail page rules are short and strict. A description is text about the product, and almost everything else a seller might want to add is on the list of things it may not hold. The generator treats that list as the brief rather than as a filter applied afterwards.

• Plain text. The one formatting Amazon allows is the line break, written </br> in a flat file.
• No price, no availability and no offer about shipping or processing time.
• No contact details, no links to other sites and no requests for reviews.
• Facts about this product only: what it is, what it does, what is in the box.

Amazon listing SEO, field by field · Every marketplace's limits, dated

None of the other marketplaces a seller usually lists beside Amazon writes this down as a rule with a single exception. Shopify stores whatever its editor produces. AliExpress allows HTML in its web description and not in its app. Poshmark and Vinted give a plain text box and publish no formatting rule at all. Amazon names the one tag it accepts and refuses the rest.

It changes how a description is built. Headings cannot be bold and lists cannot be lists, so structure comes from short paragraphs with a line break between them, each opening with a few words in capitals that say what the paragraph covers. That is the shape the example further down came back in.

Check the 75-character title · One product, a different listing per marketplace

Amazon's keyword help describes the search terms field, under 250 bytes, as what its search uses to match a product to a query, and says a field over the limit is ignored whole. Nothing we read says the same of the description. So the generator spends the words a buyer types in the 75-character title, the 125 of item highlights, the bullet points and the search terms, and writes the description for the person already on the page.

• Title: brand first, then product type and the attribute a buyer compares, inside 75.
• Bullet points: at least three, each a header and a colon, then a fragment with no full stop.
• Search terms: up to 7 short phrases, words not already in the title. 7 phrases of 35 characters is our shape for one field.
• Description: the product in the first sentence, then use, fit and what is in the box.

Write the whole Amazon listing

A generator fills gaps, and on Amazon a filled gap can be a claim the product does not make. Read the description once against the box the product ships in.

• Every number: watts, sizes, thicknesses, pack counts. The example below has one that came from the generator, not from the form.
• Claims Amazon restricts in bullets, such as eco-friendly, anti-bacterial or made from bamboo, unless the product is certified for them.
• Anything about shipping, returns or discounts. Amazon's rules keep it out of the description, and the generator leaves it out, but check after you edit.
• The line breaks, if you upload by flat file: each one is </br>.

Grade a live Amazon listing

Every generation returns the title and a 0–100 score before anything is paid for. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written against that listing. The description, the bullets and the search terms unlock with a credit.

What it does not do: it does not post to Seller Central, it has no keyword volumes and no rank tracking, and it never sees your sales. It writes the fields, scores them and exports a CSV.

Plans and what a credit buys · How the 0–100 score is calculated

On 24 October 2026 we typed one product into Sellura's generator, on a test deployment of the site, with Amazon picked. The form comes first, as it was filled in. The title and the description under it are what came back, character for character.

What to notice: the description is plain text, the structure comes from line breaks and short capitalised heads, and there is no price, no shipping promise and no link. The title is 61 characters, inside 75 with room for item highlights to show under it.

What to check: the form said charges through most cases. The 5mm case thickness in the description, and Qi-certified in the item highlights it wrote, came from the generator, not from the form. Confirm both on the product before publishing, or delete them.

Since this example was written, the generator is told to take every number, standard and shipping time from the form, and it warns you when a listing still holds one the form does not. This example gets that warning, for the 5mm and the Qi certification.