For Shopify sellers
Shopify description generator
Type what you sell and get a Shopify product description, an SEO page title inside 70 characters and up to 20 product tags.
On Shopify the description is the copy of your own product page. Google reads it, not a marketplace's search box, and the snippet Google shows has a field of its own.
Three numbers Shopify publishes for a product page
All three are about how the page shows up in a search engine. Shopify's help prints no length for the description itself.
SEO page title
- 70
- The most the page title field takes, per Shopify's SEO help.
Page title Shopify advises
- 60
- Shopify's advice, so the title is not shortened in search results.
Meta description
- 160
- Shopify's recommendation. Its product help adds that past 320 the text might be cut.
Who reads a Shopify description
On a marketplace, the description competes inside one site's search. On Shopify there is no such search to rank in. The description is the body of a page on your own domain, and the readers are the shopper who landed on it and the search engine that sent them. Shopify's SEO help asks for readable, unique phrases that include some of your keywords, which is advice for a web page rather than for a listing.
So the generator writes the opening for both readers. The product and what makes it different come in the first 160 characters, the length Shopify recommends for a meta description, and the rest covers what a shopper checks before buying: material, size, care.
The rule only Shopify has: the snippet is a separate field
Shopify is the one platform in this set where the text Google shows under your link is written in a field beside the description, under the product's search engine listing. Amazon, Poshmark, Vinted and AliExpress give you no such field: their pages are their own, and their snippet is theirs to write.
Shopify prints two lengths for it in two places. Its SEO help recommends 160 characters. Its product help says text over 320 might get cut off in search results. Write to 160 and nothing important sits in the part that may be dropped.
Check a 70-character page title · One product, a different listing per marketplace
Shopify already has a Generate text icon. What this adds
Shopify's admin has its own writer: its Sidekick help lists product descriptions among what the Generate text icon produces. If one description for one store is the whole job, that icon is already in front of you.
- A 0–100 score on every generation, the same number every time for the same text, with one fix per weak factor.
- The SEO page title inside 70 characters and up to 20 tags of 40 characters, written in the same pass. Both counts are our shape: Shopify allows 250 tags of 255.
- The same product written for every other marketplace Sellura supports, each to its own limits, if you sell beyond your store.
- A CSV export of the fields.
Before you paste it into Shopify
Read the output against the product, then against Shopify's editor. Two things in the example below need a hand.
- The subheadings came back wrapped in ** marks. Shopify's editor does not turn those into bold, so delete the marks and set the subheadings bold with its toolbar.
- Processing times. The example promises 3–5 business days, a number the form never gave. Put in your own or delete the line.
- Claims you cannot back. Ethically sourced appeared among the highlights it wrote without being typed in.
- The meta description: copy the first sentence into the search engine listing field, and trim it to 160 characters.
What is free, and what Sellura does not do
The title and the 0–100 score are free on every generation. The description, the tags and the highlights unlock with a credit. Sellura does not connect to your Shopify admin, does not publish the product, has no keyword volumes and does not track where the page ranks.
One Shopify description the generator wrote, unedited
On 19 October 2026 we typed one product into Sellura's generator, on a test deployment of the site, with Shopify picked. The form is as it was filled in. The title and the description are what came back, character for character, marks included.
What was typed into the generator
Hand-knit merino wool beanie · Accessories / Hats
- 100% merino wool
- Ribbed knit
- One size
Key benefit: Soft, itch-free warmth that breathes. Buyer: People who want a warm, soft winter hat.
What Sellura returned, 19 October 2026
Score 98/100Product title · 46/70 characters
Merino Wool Beanie Hand-Knit Ribbed Winter Hat
Description · 1,266 characters
This hand-knit merino wool beanie delivers soft, itch-free warmth that breathes — making it the winter hat you'll actually want to wear every day. Crafted from 100% merino wool, it regulates your body temperature naturally, keeping you cozy without overheating. **Why merino wool?** Unlike scratchy standard wool, merino fibers are ultra-fine and gentle against bare skin — perfect for anyone who usually finds wool hats uncomfortable. It also wicks moisture away and resists odors, so it stays fresh through long days outdoors. **Thoughtfully made** Each beanie is hand-knit in a classic ribbed pattern that stretches to fit a wide range of head sizes without losing its shape. One size fits most adults comfortably. **Size & Fit** One size | Ribbed knit provides natural stretch | Fits most adult head sizes **Care Instructions** Hand wash in cool water with a gentle wool-safe detergent. Lay flat to dry. Do not tumble dry or wring. **Shipping & Processing** Because each beanie is individually hand-knit, please allow 3–5 business days for processing before shipment. Ships carefully packaged to arrive in perfect condition. Looking for a thoughtful gift or a personal cold-weather essential? This merino wool beanie is the one — add it to your cart today.
Generation 6765032d on a test deployment of sellura.io, shown as it came back. The score is today's scorer run on this exact text.
What to notice: the product and its main benefit sit in the first sentence, short enough to reuse as the meta description, and each block answers one question a shopper has: why this wool, how it fits, how to wash it.
What to fix before it goes live: the ** marks around the subheadings, and the 3–5 business days, which nobody typed. The score does not catch either, because the score measures the listing's shape and words, not whether a claim is true.
Since this example was written, the generator removes ** and other Markdown marks before you see a description, and it is told to write a processing time only when you give one. It also warns you when a listing holds a number or a shipping promise the form does not, and this example gets that warning for the 3–5 business days.
Questions, answered
Is the Shopify description generator free?
How long should a Shopify product description be?
Is this better than Shopify's own Generate text?
Does Shopify use the description as the meta description?
Why does the output have ** around headings?
Does it publish to my store?
Sellura is not affiliated with Shopify.