How to sell on Temu: sign-up, documents, fees and your first listing
Von Oleksandr Shaniuk · Gründer von Sellura · Aktualisiert 1. November 2026
Register at Temu's Seller Center for the country you sell from, fill in the application in about 10 minutes, and Temu says applications are normally reviewed within one business day. Temu's sign-up pages take corporations, partnerships and sole proprietorships, and you can also join as an individual seller with a government ID and proof of address. Registration is free. What Temu does not do is print a commission rate: none of its seller pages we read on 1 November 2026 states what it takes from a sale, so you learn your rate inside Seller Center before you price.
- Registration fee
- $0
- "You can register as a Temu seller for free"
- Application review
- 1 business day
- normally, by Temu's sign-up page
- Product name
- 500
- characters, English and common punctuation
- Carousel images
- 3–10
- 1:1 from 800 px, apparel 3:4 from 1340 × 1785 px
Your first listing is a product name of up to 500 characters in English, letters, numbers and common punctuation only, five bullet points, a plain-text description and 3 to 10 carousel images. Below: who can sell, the four sign-up steps, the documents, what selling costs, the listing fields with Temu's own limits, and what Temu checks before an item goes live.
Who can sell on Temu
Temu runs a seller sign-up per country. The US Seller Center asks "Which country do you sell from?" and explains it as where your business is registered or where you live, and its European edition does the same for Germany. Sellers registered in mainland China or Hong Kong are sent to a separate seller centre, and this guide is about the local one: you list, ship and answer for your own items.
- Business sellers: Temu names corporations, partnerships and sole proprietorships.
- Individual sellers: allowed. Temu's FAQ says "You also have the option to join as an individual seller."
- Shipping: Temu says it does not provide logistics itself and offers integrated logistics solutions you can use.
- Support: Temu says new sellers get account managers and a free Seller Academy with lessons on listing, pricing, orders and returns.
Sources: Temu Seller Center (US): sign-up page, country of business or residence, logistics and support, checked 1 November 2026 · Temu Seller Center (EU, Germany): sign-up page and FAQ (business types, individual sellers, documents, no registration fee), checked 1 November 2026
The four sign-up steps
Temu times the whole thing on its sign-up page: about a minute to create the account, about 10 minutes for the application and about a day for the result. The application itself is the four steps its FAQ lists.
Enter your business information
Pick the business type, or choose to join as an individual seller.
Provide your seller information
The certificate type, your address and the seller name.
Set up the store
A store name, a logo and the contact details buyers see.
Complete verification
Upload the ID and proof of address, then wait for the review.
Source: Temu Seller Center (EU, Germany): FAQ, "How do I become a Temu seller?" (four steps) and the timings under the sign-up form, checked 1 November 2026
The documents Temu asks for
Have these ready before you start, since verification is the step that stalls applications. Temu's FAQ lists two sets, one for individuals and one for businesses, and some company officers may need to give their own details too.
| Applicant | Information and documents |
|---|---|
| Individual | Information and documentsFull legal name, citizenship, date and place of birth, residential address, a government-issued driver's licence or passport, and its expiry date |
| Business | Information and documentsBusiness type, business name, Employer Identification Number (EIN) and registered business address |
| Company officers | Information and documentsBeneficial owners, legal representatives or executives may need to give a legal name, citizenship, date of birth, address and ID |
| Proof of address | Information and documentsA bank statement or bank confirmation letter, a third-party payment statement, or a water, electricity or gas bill showing the name and address |
Temu's FAQ, read 1 November 2026. The list may change by country, so read the one your Seller Center shows.
Source: Temu Seller Center (EU, Germany): FAQ, "What documentation is required to become a Temu seller?" and accepted proof of address, checked 1 November 2026
What selling on Temu costs
Registration costs nothing: "Temu does not charge any registration fees", says its FAQ. Beyond that Temu's sign-up pages promise low costs and fast payouts and print no commission, no per-sale fee and no payout fee. Rates you find quoted for Temu online do not come from those pages, so treat any number you read as unconfirmed until Seller Center shows you yours.
Two costs you can plan for anyway. You ship the order yourself or through a logistics service Temu connects you to, and every listing carries two prices: a base price and a list price, and Temu's listing rules require the list price to be higher than the base price.
- Registration: free, in Temu's words.
- Commission and payment fees: not published on Temu's seller pages. Ask for your rate in Seller Center before you price.
- Ads: Temu's Seller Academy has a Product Ads course and prints no ad rates there.
- Shipping: yours to arrange. Temu says it does not provide logistics services directly.
Temu vs AliExpress for sellers: AliExpress does publish its rates →
Sources: Temu Seller Center (EU, Germany): FAQ, "Are there any fees to register as a local seller on Temu?", checked 1 November 2026 · Temu Seller Center (US): "Low Costs. Easy Operations.", logistics and Seller Academy topics, checked 1 November 2026 · Temu Partner Platform (US): Product Listing Instructions, SKU content checks (list price must be greater than base price; updated 20 Oct 2025), checked 1 November 2026
Your first listing: the fields and Temu's limits
Temu gives a seller no tags field, so the product name, the bullet points and the description carry every word a shopper searches with. Write the name for search: the item first, then the specs shoppers filter by, such as size, quantity, material and compatible model, each once.
Two of these fields have two published limits. Temu's own listing guide gives 10,000 characters for the description and up to six bullet points of 700 characters in its text, while its listing API and the guide's own table say 2,000 characters and five points of 200. Write to the smaller numbers and the listing passes under both.
| Field | Temu's limit | What to put there |
|---|---|---|
| Product name | Temu's limit500 characters, English, letters, numbers and common punctuation | What to put thereThe item, then the specs a shopper filters by, each once |
| Bullet points | Temu's limit5 points of 200 characters (the guide's text says six of 700) | What to put thereOne fact a buyer checks per point: size, material, what is included |
| Description | Temu's limit2,000 characters (the guide's text says 10,000) | What to put therePlain text: what it is, who it is for, the specs, what is in the box |
| Carousel images | Temu's limit3 to 10, 1:1 from 800 × 800 px, apparel 3:4 from 1340 × 1785 px, up to 3 MB | What to put thereThe clearest shot of the whole item first |
| Product video | Temu's limit1, up to 60 seconds, from 720p, up to 100 MB | What to put thereOptional |
Temu Partner Platform (US): Product Listing Instructions (updated 20 Oct 2025) read 1 November 2026, and the temu.local.goods.v2.add listing API read 24 October 2026.
Free title checker, set to Temu's 500-character product name → · Temu product image sizes: carousel, apparel, size chart and video →
Sources: Temu Partner Platform (US): Product Listing Instructions (name 500, description 10,000, highlights up to six of 700, five of 200 in its table, images and video; updated 20 Oct 2025), checked 1 November 2026 · Temu Partner Platform (US): temu.local.goods.v2.add (name 500, description 2,000, bullet points 5 × 200), checked 24 October 2026
What Temu checks before an item goes live
A published listing does not go straight on sale. Temu's listing guide says a product that publishes successfully "enters the inspection process", and a failed publish saves no draft, so keep your text somewhere else until it passes. Temu also checks the name, the bullet points and the description for three kinds of wording.
- Potentially infringing terms: another company's brand used as if it were the item's own. A compatible model belongs in a "for" phrase, and only when it is true.
- Environmental claims: biodegradable, eco-friendly, sustainable, unless you can prove them.
- Doctor-endorsed claims: no doctor, clinical or medical endorsement.
- Duplicates: Temu's Seller Academy covers matching an existing listing or creating a new one, so check whether the item is already on Temu before you write it from scratch.
Temu product names: the 500-character limit and the claims Temu checks → · Free Listing checker: paste the name and description for a 0–100 score →
Sources: Temu Partner Platform (US): Product Listing Instructions, section 3.1 (inspection after publishing, no draft on failure), checked 1 November 2026 · Temu Partner Platform (US): temu.local.goods.illegal.vocabulary.check (Potentially Infringing Terms, Environmental Claims, Doctor-Endorsed Claims), checked 24 October 2026
What Sellura does here, and what it doesn't
Sellura writes the text of a Temu listing from a description of your item: a product name of about 120 characters, the item first and then the specs shoppers filter by, five bullet points under 200 characters, a plain-text description inside 2,000 and eight search phrases to work into all three. All of it is English with only letters, numbers and common punctuation, and none of it uses another company's brand as the item's own, eco claims or medical endorsements. Each generation comes back with a 0–100 score that is deterministic, the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
The score and the name preview are free on every generation, with no card, and so are the title checker and the Listing checker. A credit unlocks one finished listing: Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't open your Temu account, post to Seller Center or track rankings, has no research database or ads analysis, and is not affiliated with Temu. Temu publishes no seller rates, so there is no Temu fee calculator here.
Write the Temu listing, score and name free → · Plans and credits →
FAQ
Can individuals sell on Temu?
How much does Temu charge sellers?
How long does it take to get approved on Temu?
What do I need to sign up as a Temu seller?
How long can a Temu product name be?
Does Temu have tags or keywords for sellers?
Sign up for the country your business is registered in, or where you live if you join as an individual, and have your ID and a proof of address ready: Temu answers most applications within one business day and charges nothing to register. Ask Seller Center for your commission before you price, because Temu prints none. Then write the name item first, keep each bullet point to one fact under 200 characters and the description under 2,000. Sellura drafts all three with a free 0–100 score and name preview, and a credit buys the finished listing.
Öffnet den Generator für Temu.