Squarespace SEO title checker for product pages

Squarespace's, all three, from its Help Center on 1 November 2026. The gap between the first two is the reason a product can look fine in your store and still reach Google cut short.

Product name cap

200

No HTML. This is the title search shows whenever the product has no SEO title.

SEO title cap

100

On the product's SEO tab. When it is set, this is the title in search, not the name.

Squarespace's advice

70

70 characters or fewer, and your site title plus a hyphen are added after the item's SEO title by default.

Squarespace gives every page three titles, and its help is plain that they don't need to match. For a product the two that matter are the product name, up to 200 characters with no HTML, and the SEO title on the product's SEO tab, up to 100. The SEO title is what shows in search results, browser tabs and social shares. If you never set one, the page title appears instead, which for a product is its name.

So a 140-character product name with no SEO title goes to Google as a 140-character title, plus your site title. Google shows what fits and cuts the rest. Either keep the name to about 60 characters or give the product its own SEO title.

• Product name: up to 200 characters, no HTML. Shown on the product page, and in search when the SEO title is empty.
• SEO title: up to 100 characters. Shown in search, tabs and shares when it is set.
• Squarespace's advice for both: 70 characters or fewer, and a unique title on each page.

Squarespace SEO: the SEO title, the SEO description and the site title

Etsy has one 140-character title, eBay one of 80, and a Wix product one name of 80 that becomes the title tag. Squarespace gives a product two, a 200-character name and a 100-character SEO title, and adds a third control most sellers never open: the title format. Its help lists the default for collection items, which products are, as the item's SEO title, a hyphen and the site title.

That format is why a title that passes the 70 on its own can arrive at 80. Handmade Ceramic Coffee Mug, Speckled Stoneware, 12 oz is 54 characters. On a site titled Clay & Kiln it reaches search as 68, inside the 70. On a site titled The Speckled Pottery Studio London it reaches 91. You can shorten the SEO title, or change the Items format in your SEO settings so it shows the item's title alone.

The multi-marketplace title checker

Squarespace's keyword advice is to put target keywords in titles, keep one focus keyword per page, and avoid keyword stuffing, which it describes as overloading a page with keywords. In a product title that means the item a buyer types first, then one or two details that tell this one apart.

• Lead with the item in buyer words: ceramic coffee mug, not a collection name.
• Then the details that set it apart: speckled stoneware, 12 oz.
• Each word once. Mug five times reads as stuffing and buys no extra match.
• No angle brackets. Squarespace advises against them in page titles, since they can render as code.
• Unique per product. Two mugs with the same title compete with each other.

It runs in your browser, so nothing you paste leaves it, and there is no account and no daily limit. What it reports:

• Length against Squarespace's 100-character SEO title cap.
• A title too short to use the room it has: under about 42 characters, it rarely names the item and a detail.
• Repeated words, listed, because each repeat spends characters on a match you already have.
• The first 40 characters, shown back to you as the phone lead.
• Your site title is not added for you: count it in, or check the title with it typed after a hyphen.

Squarespace product description and SEO description

On Etsy a tag is a ranking field, so a title can stay short and let 13 tags carry the variations. On Squarespace tags are filters: its help says they are used as filters in organizational blocks and store pages, and it says nothing of them as a search signal. The words search reads are in the SEO title, the name, the description and the URL slug.

That is the other reason the title deserves the check. It is where your focus phrase lives, and there is no field behind it to make up for a vague one.

Squarespace product tags vs categories

It checks a title. It doesn't write one, and it can't open your store: Sellura doesn't read Squarespace links, since every store sits on its own domain, and it sees nothing of your traffic, sales or rankings.

• Free here: the title against the 100, short titles, repeats and the phone lead.
• Free in the generator: a 0–100 score and the title preview on every generation, no card.
• With a credit: the finished Squarespace product, a title aimed at 70, a plain-text description whose first 160 characters work as the SEO description, 10 tags and 8 highlights.
• The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix.

Write the whole Squarespace product, score and title free · What Squarespace takes per sale

Two SEO titles for the same mug, pasted into the tool at the top of this page. The bar is Squarespace's 100-character SEO title cap, and the tick sits at the 70 it advises.

Squarespace accepts both, and its advice allows a hyphen or a pipe between phrases. What makes the first one stuffing is mug five times and ceramic twice, and Google shows only the start of it.