30 guides6 marketplacesUpdated Oct 6, 2026
SEO guides for Etsy, eBay, Amazon Handmade, Depop, Walmart and print-on-demand sellers
In-depth and specific, not another list of tips — written by the team that builds Sellura's deterministic SEO scoring engine, so the advice matches exactly what the tool checks. Etsy has the deepest coverage; eBay, Amazon Handmade, Depop, Walmart and print-on-demand have guides of their own: filter by marketplace or topic below.
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Four guides that cover the most ground.
All guides
No views or sales7 min readNew
Etsy views vs visits
What Etsy counts as a visit and as a listing view, why views outnumber visits, why visits lag, and why Ad views are a third number.
Updated Oct 6, 2026
Pricing, fees & shipping10 min readNew
Depop shipping for sellers
Who pays Depop shipping, how labels are priced, how long you have to ship, and why the processing fee is charged on the shipping too.
Updated Oct 3, 2026
Where to sell8 min readNew
Depop vs Poshmark for sellers
One sale on each at $10, $25 and $60, who pays shipping, what each listing form asks for, and which marketplace suits what you sell.
Updated Oct 3, 2026
Start selling12 min read
eBay selling tips, from eBay's own pages
Ten tips, each tied to an eBay rule: the 80-character title, item specifics, photos, format, fees, handling time, returns, seller level and ads.
Updated Oct 3, 2026
Where to sell8 min read
Etsy Alternatives: Where to Sell Handmade
One $40 sale run through the fee rules of Etsy and five alternatives, which ones make you apply first, and why the listing changes shape on each.
Updated Oct 3, 2026
Titles, tags & photos11 min read
Etsy photo size guide
Every image size Etsy publishes, read from its own help pages, plus a checker for your own photo.
Updated Oct 3, 2026
Where to sell9 min read
Etsy vs eBay
Which items each marketplace accepts, what one sale and a whole catalog cost on each, and why one item needs two different listings.
Updated Oct 3, 2026
Pricing, fees & shipping10 min read
How to price handmade items
Our formula for materials, your time, overhead and profit, and a calculator that finds the list price that still pays you after each marketplace's fees.
Updated Oct 3, 2026
Start selling10 min read
How to sell on Depop
From account to payout: what Depop requires, how to write a listing its search can find, what fees leave you, and the shipping and payout deadlines.
Updated Oct 3, 2026
Start selling8 min read
How to Sell on Walmart Marketplace
Walmart approves every seller first. Its eight requirements as a checklist, referral fees by category, and a product name its policy accepts.
Updated Oct 3, 2026
Start selling11 min read
How to start an Etsy shop, in Etsy's own order
Etsy's sign-up steps as Etsy lists them, what opening and each sale really cost, and a first listing built to be found.
Updated Oct 3, 2026
Search & ranking8 min read
eBay Cassini, from eBay's own pages
The Best Match factors eBay publishes, the ones it never mentions, and the Seller Hub number that tells you where you actually rank.
Updated Sep 30, 2026
Rather see it on your own listing?
The Listing Grader scores a live listing from 0 to 100 against the same marketplace rules these guides explain, and names the problems worth fixing first. 2 free checks, no card.