Etsy photo size guide: listing photos, thumbnails, banners and logos

The Etsy image size chart

Etsy uses two kinds of number, and they mean different things. A minimum is the smallest size Etsy states as required for that image, or, for the first listing photo, the size below which Etsy says the listing may show lower in search. A recommended size is Etsy's advice for the best result. Where Etsy gives just one of the two, the other cell says so instead of guessing.

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Add Listing Videos, checked 3 October 2026 · Etsy Help: Your Bio and Profile Picture, checked 3 October 2026 · Etsy Seller Handbook: Customizing the Look of Your Shop Home, checked 3 October 2026

Listing photo size: why Etsy asks for 2000 pixels

Etsy's two listing-photo numbers do different jobs. 635 × 635 pixels is about search: it is the floor for your first photo, and Etsy ties it to where the listing shows up. 2000 pixels wide and tall is about quality, and Etsy says photos that size give buyers better images. Upload narrower photos and Etsy shows the message “Listings look best with photos at least 2000 pixels wide”, which its help calls only a suggestion: the listing still publishes. Each listing takes up to 20 photos and 2 videos.

Shoot bigger than 2000 anyway, for two reasons Etsy gives itself. The thumbnail is a crop of your first photo, so part of the picture is thrown away before a shopper sees it, and Etsy compresses uploaded images, which can make them look less sharp than the file you sent. Enlarging does not rescue a small photo: Etsy says shrinking an image keeps its resolution, but enlarging it can cause pixelation.

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Create a Listing, checked 3 October 2026

Etsy thumbnail size: three crops, no published ratio

There is no single Etsy thumbnail size to design for. The thumbnail is your first photo, cropped: Etsy describes it as a cropped version of your primary listing photo that appears in different places across the site, in three shapes: square, portrait and landscape. Its help pages give no pixel size and no ratio for any of the three.

So follow the rule Etsy does give. Shoot from further back than you think you need, keep the most important part of the item in the center, and leave enough border that all three crops keep the whole product. A landscape first photo helps: Etsy says a horizontal picture uses more of the thumbnail frame, while a vertical one loses more to cropping. Its thumbnail tips even say to avoid square crops, which is stricter than its own rule that the first photo be landscape or square.

1. 1

   Open the listing

   In Shop Manager, choose Listings, then edit the listing or create a new one.

2. 2

   Crop first, if at all

   Cropping changes how the thumbnail looks, so Etsy says to crop before you adjust it. A saved crop can't be undone: you would have to upload the original again.

3. 3

   Choose Adjust Thumbnail

   Slide the circular button left and right to zoom in and out.

4. 4

   Check all three views, then Apply

   Position the photo so the product is clear in the square, portrait and landscape views Etsy uses.

Sources: Etsy Help: How to Edit Your Listing Photos, checked 3 October 2026 · Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026

Check your own photo against Etsy's rules

Choose what the image is for and pick a file. The checker measures it against the numbers Etsy publishes: the minimum and recommended size, the file type, transparency and the 1 MB upload caution, plus whether a listing photo is landscape, square or portrait. For a listing photo it also draws the centered square over your image. That is the one thumbnail crop whose shape is certain, so if the product spills outside it, the square view will cut it.

Your photo is read in this browser and never uploaded. A browser that cannot open .heic files gets a shorter check, file type and weight only.

Source: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026

Your first photo does most of the work

The first photo is where every rule above lands at once. It carries the 635-pixel floor, it becomes the thumbnail, and Etsy says it sets the shape of the photos after it, so a gallery shot in one shape looks more consistent. Etsy is also direct about quality: a main image that is too dark, blurry or part of a photo collage may push your listing lower in Etsy search.

To see whether Etsy has flagged any of yours, open the Etsy Search visibility page in Shop Manager. It lists listings whose images may be hurting their visibility, with a recommendation for each, and Etsy says the insight usually disappears within 24 hours of a fix. Etsy's rules are only half of it, though: the first photo is also what wins or loses the click in search.

Shown in search but never clicked? How a weak thumbnail costs you views → · Grade the title and description beside your photo, free to try →

Sources: Etsy Help: How to Edit Your Listing Photos, checked 3 October 2026 · Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026

Etsy banner size: big, mini, and what a phone shows

Etsy has two standard banners. The big banner has a minimum of 1200 × 300 pixels, and Etsy's Help Center recommends 1600 × 400. Etsy's seller handbook goes further and calls 3360 × 840 pixels optimal. All three sizes are the same 4:1 shape, so design once at 4:1 and export at the largest size you have. The mini banner is a thin strip: minimum 1200 × 160, recommended 1600 × 213.

Phones are where banners go wrong. Etsy's help says the shop banner appears on the standard website and on mobile devices, but its handbook adds that mini banners do not appear on mobile devices at all. On desktop they push your listings higher. If you put text on a big banner, the handbook's advice is to make it big enough to read on a phone and keep it in the center of the image, so it stays legible when the banner is scaled down.

• No banner: choosing None moves your listings up the page and makes your logo the most prominent branding on your shop home.
• Carousel (Etsy Plus): four rotating images, recommended 1200 × 300 pixels.
• Collage (Etsy Plus): up to four images in one banner, with minimums of 600 × 300 pixels for two images, 400 × 300 for three and 300 × 300 for four.

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Customize Your Shop's Appearance, checked 3 October 2026 · Etsy Seller Handbook: Customizing the Look of Your Shop Home, checked 3 October 2026

Etsy shop logo and profile photo size

Etsy recommends a 500 × 500 pixel shop logo. It shows at that size on your shop home, but the handbook notes it appears much smaller in activity feeds, on receipts and in the Etsy app, so keep it to simple graphics and short text. Etsy's own checklist for a logo: it should look good big and small, and avoid long words and busy backgrounds.

The profile photo is the shop owner picture at the top of your shop home. Etsy recommends 400 × 400 pixels, and its profile help sets the hard edges: at least 400 × 400, smaller than 10 MB, a .jpg, .png or .gif, and square to begin with, or Etsy will distort it. The handbook's rule of thumb is to crop tight, with your face filling about 70% of the frame, or to use a brand graphic if you'd rather stay out of the picture.

• Order receipt banner: at least 760 × 100 pixels, added in Shop Manager under Settings, then Info & Appearance.
• Team logo: 170 × 100 pixels recommended.

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Customize Your Shop's Appearance, checked 3 October 2026 · Etsy Help: Your Bio and Profile Picture, checked 3 October 2026 · Etsy Seller Handbook: Customizing the Look of Your Shop Home, checked 3 October 2026

File types, transparent PNGs and color

Etsy accepts five image file types: .jpg, .gif, .png, .svg and .heic, and its help calls them the only ones it supports. WebP, TIFF and AVIF are not on that list, so convert them before uploading. Animated GIFs are not supported, and neither are transparent PNGs.

Color is the quieter problem. Etsy converts images to the sRGB color profile and notes that CMYK is for print only, so a photo saved in another profile can look different on the site than on your screen. Convert to sRGB before you upload and shoppers see the colors you saw.

• Uploads that stall: Etsy's image help says files over 1 MB may not finish uploading on a slow connection, and its listing help puts the line at 300 KB. Lower the JPEG quality a little before you cut the pixel size below 2000.
• Sideways photos: Etsy rotates images using the orientation your camera stores in the file. If one still uploads sideways, rotate it in an editor or retake it with the camera held the same way as the product.

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Create a Listing, checked 3 October 2026

Selling on Amazon or eBay too? The photo rules change

The same product photo meets three different rulebooks. Etsy's photo help is about size, file type and the crop, and sets no background rule. Amazon's main image has to sit on pure white, RGB 255, 255, 255, with the product filling 85% of the frame. eBay's picture policy bans added borders, text and watermarks. Each column below comes from that marketplace's own help pages, read on 3 October 2026.

Product photos on a filled white background, 2048 px square → · The text limits for the same marketplaces: titles, tags, descriptions →

Sources: Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026 · Etsy Help: How to Create a Listing, checked 3 October 2026 · Amazon Seller Central: Product image guide (G1881), checked 3 October 2026 · eBay Help: Picture policy, checked 3 October 2026 · eBay Help: Adding pictures to your listings, checked 3 October 2026

What Sellura does for your photos, and what it doesn't

Sellura's product-photo tool starts from one photo you took of the item and re-renders it with AI on a filled white studio background, or in a lifestyle scene, as a 2048 × 2048 JPEG: square, past Etsy's 2000-pixel recommendation, and never transparent, so it cannot turn black on Etsy. Every render is compared against your photo before it is saved, and one that has drifted from your product is thrown away without using a credit. Your first image is free, one white-background render per account. After that, product images are part of the Pro plan at 1 credit each, lifestyle scenes included.

What it does not do: design your banner or logo, resize images to Etsy's banner sizes, or upload anything to Etsy. Nothing is posted to your shop. On Etsy, mind the policy too: its Listing Image Requirements ask for original photos of the actual item, “not renderings or stock photos”, so lead with your own photograph and keep any generated scene for the later slots.

• Free, with no card: the title preview and the 0–100 score on every listing generation for Etsy, Amazon Handmade, eBay, Shopify, Depop and Walmart, plus the Listing Grader (free to try), the fee calculators and the listing-limits reference.
• One credit unlocks a finished listing. Starter is $15 a month for 25 credits, or $150 a year.
• Pro is $24 a month for 65 credits plus bulk, or $240 a year, and it is the plan that makes product images, at 1 credit each.

Sources: Etsy Listing Image Requirements policy, checked 3 October 2026 · Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop, checked 3 October 2026