Temu
Temu SEO: the product name, the bullet points and the description
Temu SEO, for a seller who writes their own listing, rests on three pieces of text: the product name, up to five bullet points and the description. Temu caps the product name at 500 characters in every version of its listing API, cuts anything longer in the newest one, and accepts only English letters, numbers and common punctuation (Temu Partner Platform, US documentation, read 24 October 2026). The figure of about 50 characters that still circulates online is not Temu's.
Free product-name preview and SEO score, no card
Temu listing limits at a glance
Product name
aim for ~120 characters (hard cap 500)
Temu's cap, our target
Search keywords
up to 8, each ≤ 40 characters
Ours: no such field
Bullet points
up to 5, each ≤ 200 characters
Temu's, the lower of two it publishes
Description
the first ~150 characters carry the SEO weight
Ours
Temu's numbers checked against its own pages on 2026-10-24. The ones marked ours are Sellura's budgets, not Temu rules. Sellura generates within all of them automatically.
Temu has no tags field and publishes no advice on how to write a name, only what it refuses, and it checks the name, the bullet points and the description for infringing terms, environmental claims and doctor endorsements. One thing comes first, though: not every Temu seller writes a listing at all. Below: who writes what on Temu, how each field works, and what Sellura writes for it.
Who writes a Temu listing, and what Temu checks
Temu has two kinds of seller. A supplier under Temu's fully-managed model sends stock to Temu, and Temu builds and runs the listing, so there is no listing text for that supplier to write and nothing here for Sellura to do. A seller in Temu's local seller program, on its US and European sites, holds their own stock, ships their own orders and writes the product name, the bullet points and the description themselves, in Seller Center or through Temu's listing API. This page, and Sellura, are for that second group.
Temu publishes what it refuses rather than what it rewards. Its older listing API refuses a product name over 500 characters, or one with anything except letters, numbers and common punctuation, and its Product Listing Instructions say all three text fields support only English, numerals and common symbols. A separate check reads the name, the description and the bullet points and returns three published kinds of violation: Potentially Infringing Terms, Environmental Claims and Doctor-Endorsed Claims. Temu publishes no word list behind them, and no rule on promotional words or capital letters.
- Product name: up to 500 characters, Temu's cap in every API version. Sellura aims at about 120, a length of our own, since Temu publishes no recommended one.
- Bullet points, which Temu calls Product Highlights: five of up to 200 characters each. The same Temu guide also says up to six with a maximum of 700 characters, so Sellura writes five of under 200, which pass under both.
- Description: Temu publishes 2,000 characters in its listing API and 10,000 in its guide's text and newest API. Sellura writes to 2,000, which every version accepts.
- Brand is chosen from Temu's brand list, not typed. There is no tags field: the search keywords Sellura suggests are phrases for the name, the bullet points and the description.
- Photos: 3 to 10 in the carousel, square 1:1 at 800 × 800 px or more, or 3:4 at 1340 × 1785 px or more for apparel, each up to 3 MB, and one video of up to 60 seconds.
Temu product names: the 500-character limit, the rules and how to write one → · How to sell on Temu: sign-up, documents, fees and your first listing →
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Copy the product name and description from Seller Center or your Temu listing and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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Writing the product name, the bullet points and the description
Temu gives no naming formula, so ours is the order a shopper searches in: the item first, then the specs they filter by, each once, then what it is for. "Bamboo Cutting Board Set of 3, Juice Groove, Non-Slip Feet, 15 x 10 Inch, for Kitchen Meal Prep" is 95 characters and names the item, the quantity, two features, the size and the use. Then give each bullet point one fact a buyer checks before buying, such as size, material, what is included or how it is used, and use the description for what is left: who the item is for, the full specs and what is in the box, in plain text.
Keep out of all three fields what Temu's check looks for. Temu doesn't say which words trip each type, so our advice is to leave out another company's brand used as if it were the item's own (a compatible model goes only in a "for" phrase, and only when it is true), eco words such as biodegradable or sustainable that you can't prove, and any doctor, clinical or medical endorsement.
- Characters: no emoji, no decorative symbols, no letters from other alphabets. Temu's newest API filters emoji and special characters out of the name by itself.
- Fees: Temu does not publish its seller rates. Its US seller sign-up page promises low costs and names no rate, so we print none, and there is no Temu fee calculator here.
- Ours, not Temu's: the 120-character name target, the 8 search phrases of 40 characters, and the first 150 characters of the description that we write the searched words into.
Cross-listing SEO: one product, a listing per marketplace → · Walmart listing SEO: the other general-merchandise marketplace →
What Sellura does
How Sellura writes for Temu's format
- Describe the item once and Sellura returns a product name of about 120 characters, well inside Temu's 500: the item first, then the specs a shopper filters by, each once, in English with only letters, numbers and common punctuation. The name preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- Five bullet points of under 200 characters, each one fact a buyer checks, a plain-text description inside 2,000 characters, and 8 search phrases to work into all three, since Temu has no tags field. None of it uses another company's brand as the item's own, eco claims or medical endorsements.
- The same product written for Walmart, eBay and the other marketplaces Sellura supports, each to its own rules, if you sell on more than one.
- Sellura doesn't open Temu listing links: automated visits get a "This item was discontinued" placeholder instead of the product, and a browser gets a puzzle check. To check a listing you already have, paste its product name and description into the box above or the free Listing checker, for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Temu, connect to Seller Center or track where a listing ranks, and it has no research database or ads analysis. It is no use to a fully-managed supplier, whose listing Temu writes.
Generate a Temu-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Temu links: it opens on Temu with fields for the product name and description. Copy both out of your listing and paste them in.