Vinted
Vinted SEO: the title, the description and the filters buyers use
Vinted SEO rests on two pieces of text and a set of menus. Vinted's listing API caps the title at 100 characters and the description at 2,000 (Vinted's own developer documentation, read 19 October 2026). Its help asks for the brand, colour and item type in the title, and its help on search says item descriptions are used to judge how relevant a listing is to a search. Category, brand, size, colour and condition are picked from menus, and buyers filter on them.
Free title preview and SEO score — no card
Vinted listing limits at a glance
Title
aim for ~60 characters (hard cap 100)
Vinted's cap, our target
Search keywords
up to 6, each ≤ 30 characters
Ours: no such field
Materials
up to 3, each ≤ 30 characters
Vinted's count, our length
Description
the first ~150 characters carry the SEO weight
Ours
Vinted's numbers checked against its own pages on 2026-10-19. The ones marked ours are Sellura's budgets, not Vinted rules. Sellura generates within all of them automatically.
There is no tags field, and hashtags of brands the item is not get a listing hidden. Vinted is also multilingual, with buyers on French, German, Spanish, Italian and other sites, and it uses each member's preferred language to choose what to show. Below: how search reads a listing, what hides one, and what Sellura writes for each field.
How Vinted search finds a listing
Vinted's help on recommended content lists what its ranking looks at once a search is filtered: how relevant the listing is to the search and to the buyer, with the item description named as the text used to judge relevance. Next to it are the item's details (category, brand, size, colour, photos), its condition, its price, the time since it was uploaded and how many impressions, favourites and clicks it has collected, as well as the buyer's country and preferred language. Vinted does not say how much each one weighs, and it does not mention the title separately.
So write the description as the place search reads, and the title as what a buyer sees in the grid. Vinted's help on describing an item asks for specific details in the title, such as brand, colour, type or a unique feature, and tells sellers to avoid words like nice, pretty or good. Its own example of a good title is New pink Zara mini evening dress; a bad one is Very nice dress.
- Title: up to 100 characters, the cap in Vinted's listing API. Brand, colour, item type and one detail; Sellura aims at about 60, which is our choice, not Vinted's.
- Description: up to 2,000 characters, also the API's cap. Open with the item, brand, size and condition, because this is the text Vinted names for relevance.
- Materials: up to 3 in Vinted's upload form, picked from its list; anything else goes in the description.
- Category, brand, size, colour and condition are menus. Set them exactly: filters run on them.
- Up to 20 photos. Vinted asks for the whole item in the first one, and no collages or stock photos.
Check your own listing
Already listed on Vinted? Score your listing
Paste the link for a 0–100 score and the top fixes to the title and description, then rewrite it with your own words already filled in.
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Writing the title and the description, and what hides a listing
Follow Vinted's own shape for the title: "Levi's 501 straight jeans, mid blue, W30 L32" is 44 characters and names the brand, the style, the colour and the size. There is room left under the 100 for one true detail, such as the fabric or the decade, and none of it should go on adjectives. Then put the full set of searchable words in the description: the item again in plain words, brand, size, condition, measurements, fabric and fit, in short lines.
Vinted has no tags field, so the search keywords Sellura suggests are phrases to work into the title and the description, not a box to fill. Never borrow another brand to reach its searches: Vinted's help says not to hashtag or name any brand other than the one in the brand field, and it hides listings that mention several unrelated brands.
- Hidden: unrelated or excessive hashtags, or several unrelated brands in one listing. On vinted.co.uk, also a description that promotes another marketplace.
- Removed: the same item listed more than once, or photos taken from another website, stock photos included.
- Language: Vinted shows members items in their preferred language. A listing written in the buyers' own language gives search their words to match; Sellura writes it in English, German, French or Spanish.
- Our budget, not Vinted's: the 60-character title target, the 6 search phrases of 30 characters, the 30-character material length and the first 150 characters of the description that we write the searched words into.
Vinted fee calculator: what the buyer pays on top → · Cross-listing SEO: one product, a listing per marketplace →
What Sellura does
How Sellura writes for Vinted's format
- Describe the item once and Sellura returns a title inside Vinted's 100 characters, brand, colour and item type first, aimed at about 60. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A description inside Vinted's 2,000 characters that opens with the item, brand, size and condition, then measurements, fabric and fit, plus up to 3 materials as Vinted's field takes.
- The listing in English, German, French or Spanish, so a seller on vinted.fr or vinted.de can write for the buyers of that site.
- The free Listing Grader reads public Vinted listing links from vinted.com, vinted.co.uk, vinted.fr and the other country sites, and scores the title and description. Most listings read in a few seconds; if Vinted shows us a check page instead of the listing, we say so rather than score it.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year; Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't post to Vinted, bump items or track where a listing ranks, and it has no research database or ads analysis.
Generate a Vinted-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The Grader reads public Vinted listing pages (vinted.com/items/… and the country sites), usually in a few seconds. If Vinted answers with a check page instead of the listing, it shows as "couldn't open" rather than a score.