Whatnot
Whatnot SEO: Buy It Now listings that buyers find between shows
On Whatnot, a Buy It Now listing sits in your Profile Shop, where buyers can find it and buy it at any time, while auctions and giveaways sell inside a live show (Whatnot's help, Create product listings, read 26 October 2026). Between shows, Whatnot search is how a buyer reaches that listing, and Whatnot's own advice is short: descriptive titles and relevant keywords can help buyers find your item in search. A listing has no tags field, so the words a buyer searches for have to be in the title and the description.
Free title preview and SEO score, no card
Whatnot listing limits at a glance
Title
aim for ~60 characters (hard cap 80)
Ours
Search keywords
up to 8, each ≤ 30 characters
Ours: no such field
Details
up to 5, each ≤ 60 characters
Ours
Description
the first ~150 characters carry the SEO weight
Ours
Whatnot's numbers checked against its own pages on 2026-10-26. The ones marked ours are Sellura's budgets, not Whatnot rules. Sellura generates within all of them automatically.
Whatnot sells in two ways. In a live show you hold the item up and talk, buyers bid on what they see, and Whatnot's guide for new sellers says image and description are optional while you are live, so a written listing barely matters there and Sellura is not built for that part. Your Buy It Now listings are found through Whatnot search between shows, and that is where the title and the description do the selling, which is the part Sellura writes. Whatnot publishes no length for either field, so the lengths on this page are ours, and each one says so. Sellura is an independent tool and is not affiliated with Whatnot.
How a buyer finds a Whatnot listing between shows
Whatnot's help on search says a buyer can look for a product or a keyword, a category or a brand, or a seller or a show by name. On a listing, that leaves the title, the category and the brand as the parts you control, and Whatnot ties the title to search in so many words: write a clear, descriptive title so buyers quickly understand what you are selling, and use relevant keywords. Whatnot does not say whether its search reads the description, so write the description for the buyer who has opened the listing, with the searched words in it as well.
The feeds are a different system. Whatnot's article on discoverability says the For You feed shows only live shows, and that its feeds weigh signals such as listing quality, shipping on time and accurate categorization. So a Buy It Now listing is reached mostly through search and its category, and the category you pick in the form is part of how it is found, not a formality.
- Title: Whatnot publishes no length, in its help or in its Seller API. Sellura writes up to 80 characters, our number, aiming at about 60: the brand or maker, the item, then the model, set, size or edition a buyer filters by, each once.
- Description: Whatnot's rule is that it refers only to the item for sale. Condition and any flaws, size or measurements, edition or model, what is included. Whatnot publishes no length, and Sellura keeps it under 1,000 characters, a budget of ours.
- Search keywords: not a Whatnot field. A show carries tags and one primary brand tag, a listing carries neither. Sellura writes 8 phrases of up to 30 characters, both numbers ours, for you to work into the title and the description.
- Category, condition and brand: picked in the listing form. Choose the narrowest category that fits, since Whatnot names accurate categorization among the things that help the right buyers find a listing.
- Photos: at least one that shows the whole item, under Whatnot's Listing Guidelines, which also rule out stock photos for a used item. Whatnot's bulk upload takes up to eight image links, and a video of up to 30 seconds where your account has the option.
- Off limits in the text: popular keywords that are not about the item, clickbait, and anything that sends the buyer off Whatnot. Whatnot's Listing Guidelines and Community Guidelines rule out all three.
Check a Whatnot title before you list it → · Listing limits for every marketplace, side by side →
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Copy the title and description of one listing from Seller Hub and paste them here for a 0–100 score and the top fixes, then rewrite it with your own words already filled in.
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Writing a Buy It Now title and description for Whatnot search
Write the title the way a collector searches: the brand or maker first, then the item, then the one or two details a buyer would filter by, such as the set, model, year or size, then the condition if it matters. "Pokemon Scarlet & Violet 151 Booster Bundle, Sealed" is 51 characters and holds four things a card buyer types: the brand, the set, the product and its condition. The room left before our 80 is for a second true detail, not for repeating "Pokemon cards" another way.
The description carries what the title cannot: the condition in plain words, every flaw, measurements or size, the edition or print run, and what comes in the box. Whatnot's rule is that the description refers only to the item for sale, so leave out your show schedule, other listings, bundles and social accounts. A buyer who opens the listing between shows cannot ask you on camera, so the description has to answer the questions they would have asked.
- Ours, not Whatnot's: the 80-character title with its 60 aim, the 1,000-character description, the 8 search keywords of up to 30 characters and the 5 details of up to 60. Whatnot publishes none of these numbers and has no field for keywords or details.
- Fees: since 21 September 2026 Whatnot's commission depends on your sales over the last four weeks and on the item's category. A new seller pays 8% of the item price in most categories and 4% on coins, and payment processing of 2.9% + $0.30 is charged on the price, the shipping and the tax together.
- Shipping: you pick the shipping profile that matches the packed weight, the buyer pays the rate at checkout, and Whatnot provides the prepaid label. There is no shipping price of your own to set on a listing.
- Live shows: a listing can be reserved for a show, and then it sells only in that show's Live Shop. Leave Reserve for Live off for anything you want buyers to find in search between shows.
Whatnot fee calculator: commission by tier, processing and what you keep → · Cross-listing SEO: one item, a listing per marketplace →
What Sellura does
How Sellura writes a Whatnot listing
- Describe the item once, in a few words or with a photo, and Sellura returns a Buy It Now title of about 60 characters, inside our 80: the brand or maker, the item, then the model, set, size or edition, each once, and the condition if you gave it. The title preview and a 0–100 score are free on every generation, no card. The score is deterministic: the same listing always gets the same number, and each weak factor comes with one fix written for that listing.
- A plain-text description under 1,000 characters, our budget, that refers only to the item, as Whatnot's rule asks: the condition and flaws as you described them, size or measurements, what is included. It never invents a grade, a year, an edition or an authenticity claim you didn't give. With it come 8 search keywords to work into the title and the description, and 5 short details.
- The same item written for eBay, Poshmark and the other marketplaces Sellura supports, each to its own rules, if you cross-list.
- Sellura doesn't open Whatnot links: whatnot.com answers automated requests with a bot check, and we don't read through one. Paste the title and description into the box above or the free Listing checker for a 0–100 score and the fixes worth making first.
- The finished listing costs 1 credit, and the first unlock is free on a new account. Starter is $15 a month for 25 credits or $150 a year, and Pro is $24 a month for 65 credits plus bulk, or $240 a year. Sellura doesn't run, host or schedule your shows, set your prices or post anything to Whatnot, and it has no research database, rank tracking or ads analysis.
Generate a Whatnot-ready listing in about 60 seconds.
Free title preview and 0–100 SEO score on every generation — no card.
The checker doesn't open Whatnot links, since whatnot.com answers automated requests with a bot check. It opens on Whatnot with fields for the title and description: copy both out of your listing in Seller Hub and paste them in.