Free eBay keyword tool · no signup

Find the best keywords for eBay listings

What eBay suggests as buyers type, how many live listings match each phrase, and the item specifics eBay lets buyers filter by in your category.

Live from eBay · checked 22:01 UTCSuggestions from eBay's search box · counts from eBay search · specifics from eBay's category data

vintage denim jacket

Most listings sit inClothing, Shoes & AccessoriesMenMen's ClothingCoats, Jackets & Vests

Buyer phrases

order = eBay's suggestion rank, not volume

10vintage denim jacketthe phrase you typedeBay suggests it at position 10 of 10.182k live listingscrowded
1vintage denim jacket menseBay suggests it at position 1 of 10.77k live listingscrowded
2vintage denim jacket womeneBay suggests it at position 2 of 10.78k live listingscrowded
3vintage denim jacket xleBay suggests it at position 3 of 10.46k live listingsbusy
4vintage denim jacket wranglereBay suggests it at position 4 of 10.5.4k live listingsroomier
5vintage denim jacket leeeBay suggests it at position 5 of 10.5.7k live listingsbusy
6vintage denim jacket 50seBay suggests it at position 6 of 10.505 live listingsroomier
7vintage denim jacket acid washeBay suggests it at position 7 of 10.6.2k live listingsbusy

Title composer

tap + on a phrase

20 / 80 characters · fits

Build the full title →

Item specifics buyers filter by

tap a value to add it

BrandeBay requires
Size TypeeBay requires
No common value in live listings. Fill in what is true for your item.
SizeeBay requires
TypeeBay requires
StyleeBay requires
No common value in live listings. Fill in what is true for your item.
Outer Shell MaterialeBay requires
DepartmenteBay requires
ColoreBay requires

Buyers filter by these, and a listing shows in a filtered search only with the matching specific filled (eBay Seller Center). Use only the value that is true for your item: eBay treats another brand's name as search manipulation.

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Vintage Denim Jacket20/80Edit

eBay has no tags field, so the best keywords for an eBay listing go in two places: the title, which eBay caps at 80 characters, and the item specifics, which eBay's Seller Center calls "descriptive keywords". The best ones are the words buyers already type. The tool above reads them from eBay's own search suggestions, counts the live listings that already match each phrase, and lists the item specifics eBay asks for in the category.

Characters in an eBay title: 80; eBay Seller Center, read 3 Oct 2026
Tag fields on an eBay listing: 0; Item specifics carry the extra keywords
Days of searches behind eBay's item-specific tips: 30; eBay Seller Center, read 3 Oct 2026
Search counts eBay publishes per phrase: None; This tool shows eBay's order and live counts instead

Spend the 80 characters in order: brand, model and product type first, then the size, colour or spec that sets the item apart. Then give every fact its item specific, because eBay builds the filters beside its results from them. We read each eBay rule on this page on eBay's own pages on 3 October 2026.

Where keywords live on an eBay listing

eBay's guide to creating a listing covers seven parts, and none is a tags field. Two carry keywords: the title, which eBay matches to the buyer's search, and the item specifics, which it matches too and builds its filters from. eBay says your item appears in filtered search results only if you've added the matching item specific.

The description is where keywords get lost: eBay's Advanced search makes "Title and description" an option the buyer has to tick, so a word that lives only there misses everyone who doesn't.

Diagram of a buyer's search for nikon d3500 18-55mm kit flowing to three listing fields. The title and the item specifics are both matched by the search and the item specifics also feed the filters. The description is searched only when the buyer ticks Title and description in Advanced search. — A buyer's words have to be in your title or an item specific to find you; the description only counts for buyers who tick "Title and description".

Field	What eBay does with it	What to put there
Title	What eBay does with itMatches it to the search; 80 characters at most	What to put thereWhat the item is, then what sets it apart
Item specifics	What eBay does with itMatches them, and builds the filters from them	What to put thereEvery fact you can answer truthfully
Description	What eBay does with itSearches it only if the buyer ticks "Title and description"	What to put thereWhat a buyer needs after clicking
Condition	What eBay does with itIts own field, and its own filter	What to put thereThe real condition, not a title word

From eBay's Seller Center, Advanced search and buyer help pages, read 3 October 2026. The right-hand column is our advice, not eBay's wording.

What eBay's search does after the match: Best Match, from eBay's own pages →

Sources: eBay Seller Center: Create great listings (the parts of a listing; 80 title characters), checked 3 October 2026 · eBay Seller Center: Item specifics ("descriptive keywords"; filtered search results), checked 3 October 2026 · eBay Advanced search ("Search including: Title and description"), checked 3 October 2026

How this tool picks phrases, and what it doesn't claim

Every number in the tool comes from eBay, read when you run it, for the eBay site you pick. Three steps, in this order:

eBay's search suggestions
The phrases eBay's search box offers as a buyer types your words, in eBay's order. The bar beside each one shows that order, not how often anyone searches it.
Live listings per phrase
eBay's own count of live listings that match each phrase. More listings means more sellers competing for the same words, not more buyers.
Item specifics for the category
The category where most of those listings sit, the item specifics eBay requires or recommends there, and the values live listings use most.

Sources: eBay Help: Priority campaign strategy (keywords rated by recent searches; pay per click), checked 3 October 2026 · eBay Help: How to use search (filters by item specifics and condition), checked 3 October 2026

Three free places eBay itself gives you

eBay shows sellers some of the words buyers use, free. None of them is a search count per phrase, and each answers a different question, so use them together.

Source	What it shows	Who gets it
Listing-form guidance	What it showsItem specifics buyers search for, based on searches over the past 30 days	Who gets itEvery seller, free
Product Research (Terapeak), in Seller Hub	What it showsThree years of sold prices and sell-through	Who gets itAll sellers, free
Sold items, in Advanced search	What it showsTitles and prices of listings that sold	Who gets itFree, in eBay search

From eBay's Help, Seller Center and Global Selling pages, read 3 October 2026.

Sources: eBay Seller Center: Item specifics (guidance based on searches over the past 30 days), checked 3 October 2026 · eBay Help: Product research (free to all sellers; 3 years of sales data), checked 3 October 2026 · eBay Advanced search ("Search including: Sold items"), checked 3 October 2026

Spend your 80 characters

eBay's own structure for a title runs "NEW", brand, product name, model number, then size and colour, then one more word buyers use, with no whole words in capitals and no asterisks between words. In short: what the item is first, what sets it apart next, and stop when the true words run out.

Here is that order in a real title. Given a used Nikon D3500 with its 18-55mm kit lens, Sellura's eBay generator returned Nikon D3500 DSLR Camera 18-55mm VR Lens Kit 24.2MP Low Shutter Count: 68 characters, scored 99 of 100 (real Sellura output, 3 October 2026). "Used" isn't there, because eBay's Condition field carries it.

Brand, model and product type fill the first 23 characters, the attributes that set this camera apart follow, and the title stops at 68 rather than padding to 80.

Build a title from eBay's own fields, free → · Check a title you already wrote →

Sources: eBay Global Selling: How to optimize your listings (title structure; capitals and asterisks), checked 3 October 2026 · eBay Seller Center: Create great listings (80 characters), checked 3 October 2026

Item specifics are keywords too

Whatever didn't fit in 80 characters goes into the item specifics, and so does every fact that did. Repeating a title fact in its specific isn't stuffing: the specific is matched by search too, and it feeds the filter a buyer clicks.

eBay recommends specifics based on buyer demand data and popular searches, and periodically makes new ones required based on buyers' search trends. The tool shows which are which for your category.

The eBay item specifics guide: which to fill first →

Source: eBay Seller Center: Item specifics (Required, Recommended, Required soon), checked 3 October 2026

Keyword mistakes eBay warns about

eBay's search manipulation policy is short: popular keywords with no relation to your item aren't allowed, and all the words in a listing need to be accurate and refer only to the item for sale. Its intellectual property policy names the most tempting breach: a brand on a product that brand didn't make.

No comparisons with other products, and no keywords with question marks.
"Fits", "for" or "compatible with" go before the name of the item yours works with, never before a clothing, jewellery or accessories brand.
No comma-separated keyword lists: eBay's Global Selling guide says to work keywords in naturally.
No whole words in capitals and no asterisks between words: the same guide says they can lower your ranking.

Listing already gone quiet? Diagnose a zero-views eBay listing →

Sources: eBay: Search manipulation policy (unrelated keywords, comparisons, question marks, "fits"/"for", consequences), checked 3 October 2026 · eBay: Intellectual property policy (brand name misuse), checked 3 October 2026 · eBay Global Selling: How to optimize your listings (comma-separated keywords; capitals and asterisks), checked 3 October 2026

What Sellura does here, and what it doesn't

This page reads eBay for you: its suggestions, its live listing counts and its category data, free and without an account. Once the words are chosen, Sellura's generator writes the whole eBay listing from one product description: a title inside 80 characters, item specifics for the category and a description, with versions for Etsy, Amazon Handmade, Shopify, Depop and Walmart.

What it doesn't do: Sellura has no eBay search-volume database, doesn't track rankings and can't see your sales or your Seller Hub. The research above runs on eBay's own numbers.

Grade a live eBay listing, free to try → · Write the eBay listing from one product description →

Questions sellers ask

How do I find the best keywords for my eBay listing?

Start from the words buyers type: eBay's search box suggests them, and the tool on this page lists them for your product with the number of live listings already using each. Put brand, model and product type first in the 80-character title, then fill every item specific eBay asks for in the category with the true value.

How do I add keywords to an eBay listing?

Type them into the title, up to 80 characters, and into the item specifics in the listing form; eBay has no tags field. Lead with brand, model and product type, then the attributes that set the item apart. On a live listing, revise rather than relist.

What keywords draw views on eBay?

Words buyers type that are true of your item: brand, model, product type, then the size, capacity or spec that separates it from the next listing. Keywords decide whether you're matched; where you rank among the matches also depends on factors eBay lists, such as the item's popularity and price.

Should I repeat keywords in item specifics?

Repeat facts, not filler. A brand or model in your title still belongs in its item specific, because eBay builds its filters from item specifics and shows a listing in a filtered search only when the matching specific is filled. Repeating a word inside the title itself only spends characters.

Is there a free eBay keyword tool with search volume?

Not as eBay data: eBay doesn't publish how often a phrase is searched. Its free Product Research (Terapeak) measures sales, not searches, and the listing form's item-specifics guidance is based on 30 days of searches without showing the numbers. This tool shows the order of eBay's own suggestions and the live count of listings per phrase, and says so.

Where does this data come from?

From eBay, when you run the tool: the phrases from eBay's search suggestions, the counts from eBay's search, and the categories and item specifics from eBay's category data. Answers are kept for up to 6 hours (listing counts) or 24 hours (category data) and contain no seller names or prices. Sellura is not affiliated with eBay.

The short version

Monday morning: type what you're selling into the tool, keep the phrases eBay suggests that are true of your item, and favour the ones fewer live listings share. Spend the 80 title characters on identity first and attributes second, give every remaining fact its item specific, and cut any word that isn't true. Then build the title from eBay's own fields, or describe the product once and let Sellura write the full eBay listing: the score and title preview are free, and a credit unlocks the rest.

Sellura is an independent tool and is not affiliated with eBay. eBay's data on this page comes from eBay's own APIs and search suggestions.