Built from eBay's own category fields

eBay title builder: 80 characters from eBay's own fields

Pick the category, fill the item specifics eBay asks for, and watch three titles assemble from them. Every one stays within the 80-character cap.

Live from eBay · checked 22:02 UTCCategories and item specifics from eBay's own category data

1 · Category

2 · Item specifics

required first

What it is, in your wordsBrandeBay requiresUS Shoe SizeeBay requiresColoreBay requiresDepartmenteBay requiresCondition

Add more detail (eBay recommends)

CustomizedeBay recommendsStyle CodeeBay recommendsUK Shoe SizeeBay recommendsProduct LineeBay recommendsModeleBay recommendsStyleeBay recommendsShoe WidtheBay recommendsShoe Shaft StyleeBay recommendsOne more word buyers use

3 · Your title

Condition
Brand
What it is
Department
US Shoe Size
Color

39 / 80 characters · fits

Check a title you already wrote

39 of 80 characters
No words in capitals
No asterisks
No repeated words
No question marks

“Search-first” follows the order eBay recommends for a title (eBay Global Selling, “How to optimize your listings”, read 3 October 2026). “Buyer-readable”, “Max detail” and “My order” are ours. Parts past 80 characters are struck through, never dropped silently.

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An eBay title has 80 characters, and eBay recommends spending them in this order: "NEW" where it applies, the brand, the product name, the model number, then size and colour, then one more word buyers use. The builder above takes those words from eBay's own fields: the category eBay suggests for your item and the item specifics eBay asks for there, so your title and your item specifics say the same thing.

Characters in an eBay title: 80; eBay Seller Center, read 3 Oct 2026
Parts in eBay's recommended title order: 6; eBay Global Selling, read 3 Oct 2026
Titles the builder assembles: 3; One in eBay's order, two of ours

You get three versions: search-first, in eBay's order, and two of ours, buyer-readable and max detail, labelled as ours. Anything that doesn't fit in 80 is shown struck through, never dropped without telling you. We read eBay's advice on its own pages on 3 October 2026.

The order eBay recommends for a title

eBay's Global Selling guide gives the structure in one line: "NEW" [brand] [product name] [model No] [Variants — size, color] [additional keyword]. The same page asks you to avoid whole words in capitals and asterisks between words, so the builder writes the condition word as "New", and only for a new item.

Three titles in that order, written for this page:

Part	Clothing, new	Electronics, used	Collectible, new
Condition	Clothing, newNew	Electronics, usedLeft to the Condition field	Collectible, newNew
Brand	Clothing, newLevi's	Electronics, usedSony	Collectible, newLEGO
Product name	Clothing, newTrucker Jacket	Electronics, usedWireless Headphones	Collectible, newStar Wars Millennium Falcon
Model number	Clothing, new72334	Electronics, usedWH-1000XM4	Collectible, new75192
Variants: size, colour	Clothing, newSize L Blue	Electronics, usedBlack	Collectible, newNone
One more buyer word	Clothing, newDenim	Electronics, usedNoise Cancelling	Collectible, newUltimate Collector Series
The title	Clothing, newNew Levi's Trucker Jacket 72334 Size L Blue Denim (49)	Electronics, usedSony Wireless Headphones WH-1000XM4 Black Noise Cancelling (58)	Collectible, newNew LEGO Star Wars Millennium Falcon 75192 Ultimate Collector Series (68)

The order is eBay's (Global Selling, read 3 October 2026); the three items are our examples, with each title's character count in brackets.

Source: eBay Global Selling: How to optimize your listings (title structure; capitals and asterisks), checked 3 October 2026

Required vs recommended item specifics

eBay sorts a category's item specifics into required, recommended and the rest. You'll need to fill in all required ones for any new or revised listing; recommended ones, eBay says, come from buyer demand data and popular searches, and eBay periodically makes new ones required based on buyers' search trends.

Fill both with true values even when the word is already in your title. Buyers use item specifics to filter their results, and your item only appears in a filtered search if you've added the matching specific. The builder lists the required ones first and marks each.

The eBay item specifics guide: which to fill first →

Source: eBay Seller Center: Item specifics (Required, Recommended, Required soon; filtered search results), checked 3 October 2026

What eBay asks you to keep out of a title

eBay's search manipulation policy asks for every word in a listing to be accurate and about the item for sale. The builder checks a title against the parts of that, and of eBay's optimising guide, that a title can break:

No whole words in capitals, and no asterisks or other markers between words.
No keywords with question marks, and no comparisons with other products.
"Fits", "for" or "compatible with" only before the item yours works with, never before a clothing, jewellery or accessories brand.
No brand name on an item that brand didn't make.
No comma-separated keyword lists.

Sources: eBay: Search manipulation policy (accurate words; comparisons, question marks, "fits"/"for"; consequences), checked 3 October 2026 · eBay: Intellectual property policy (brand name misuse), checked 3 October 2026 · eBay Global Selling: How to optimize your listings (capitals, asterisks, comma-separated keywords), checked 3 October 2026

Why 80 characters is a budget, not a target

eBay's Seller Center says you've got 80 characters, so use as many as you can, and in the same advice to leave out irrelevant words. Read together, that's a budget: spend it on true words in eBay's order and stop when they run out. Padding a title to 80 with filler adds nothing a buyer types. That reading is ours, not eBay's wording.

The builder shows the budget as a ruler: each part of the title coloured and labelled, the cap marked, and anything past it struck through rather than cut. Choosing what goes is yours to do, so the builder never does it silently.

Check a title you already wrote → · eBay's limits next to the other marketplaces' →

Source: eBay Seller Center: Create great listings (80 characters; "use as many as you can"; no irrelevant words), checked 3 October 2026

From title to full listing

The builder writes the title. Sellura's generator writes the rest of the eBay listing from one product description: a title inside 80 characters, item specifics for the category and a description, with versions for Etsy, Amazon Handmade, Shopify, Depop and Walmart.

What it doesn't do: it doesn't list on eBay for you, doesn't track rankings and has no search-volume data. Before you write, find the words buyers type for the product.

Find the words buyers type, with the free eBay keyword tool → · Write the eBay listing from one product description →

Questions sellers ask

How long can an eBay title be?

80 characters, spaces included. eBay's Seller Center says to use as many as you can while leaving out irrelevant words. The builder never hands you a longer title: anything that doesn't fit is shown struck through for you to drop or move.

What should an eBay title include?

In eBay's recommended order: "NEW" where it applies, the brand, the product name, the model number, the variant such as size and colour, then one more word buyers use. Leave the condition out when the item is used: eBay's Condition field carries it.

Do item specifics affect eBay search?

Yes. Buyers use item specifics to filter their results, and eBay says your item only appears in those filtered results if you've added the matching specific. That's why the builder starts from the specifics eBay asks for in your category.

Should I write NEW or brand names in the title?

Write "New" only for a new item, and not in capitals: eBay's structure starts with NEW, and the same page asks you to avoid whole words in capitals. Use a brand only if that brand made the item, or after "for" or "fits" when your item works with that brand's product. eBay's policies treat anything else as search manipulation.

Is this title builder free?

Yes, with no signup and no card. It reads eBay's category data each time you run it, within a daily allowance we set to stay inside eBay's limits for our app. If the allowance runs out, the builder says when it resets.

How is this different from the eBay title checker?

The title checker measures a title you already wrote: its length against 80 and its repeated words. The builder writes the title from eBay's own fields for your category. Build here, then check anything you edit by hand.

The short version

Monday morning: type what you're selling, take the category eBay suggests, fill every item specific it asks for with the true value, and copy the search-first title, which follows eBay's own order. Keep the specifics in the listing too: they feed the filters. Then let Sellura write the rest of the listing from the same product: the score and title preview are free, and a credit unlocks the full listing.

Sellura is an independent tool and is not affiliated with eBay. eBay's data on this page comes from eBay's own APIs and search suggestions.